2. New Media Has Changed the Game
Your customers are shaping your brand and affecting your bottom line more
than ever.
Did you know 2/3 of people are more likely to buy from a store if they find
positive comments about it online? Conversely, 1/2 are less likely to buy if
comments are negative.
3. Businesses Rely on Their Reputations
Consumers are constantly talking about businesses on blogs, social networks, review sites, and elsewhere.
Now, more than ever, consumers are influencing your reputation and impacting your bottom line.
4. On top of working 50+ hours per week, 43% of local
businesses spend 6+ hours on Social Media
Imagine what you could do with the extra time if your online reputation
was taken care of for you.
5. If you're like most business owners, you don't have
time to keep up with your online conversations
24/7.
With Concierge, we'll take care of your online
reputation for you.
A trained digital analyst will be in charge of your
account. They'll complete regular visibility,
review, and social media tasks to manage your
online reputation.
Focus on What You Do Best: Running Your Business
6. Improving Online Visibility
The Visibility feature gathers all the locations on
the web where your business listing can be found.
It shows you where you're missing and where
the data might be wrong.
Online listings are crucial to making sure
customers can find your business. The more
consistent listings you have, the higher up on
Google you are.
The top result in a Google search gets 53% of
clicks. The second only gets 15%.
7. Monitoring Reviews
The Reviews section monitors the top consumer
sites where your business might be mentioned.
If you see a bad review, respond with an apology,
explanation, or incentive to win back the customer.
If you see a good review, spread it around as much
as possible.
90% of shoppers say that online customer
reviews have a major influence on their
decision to purchase.
In the last year, Yelp alone has had over 10
million new reviews added
8. Monitoring Social Media
Monitor Your Social Profiles
Track your Facebook likes, Twitter followers, and
Foursquare check-ins. When people like, retweet,
or comment, you will see it here.
Monitor Your Employees
Track employee tweets and Foursquare activity.
Know if they’re saying anything bad about your
business the second that they posted it.
9. Monitor Competition
Share Of Voice graphs reveal how your business
stacks up against your competitors in local internet
searches.
Social tracking keeps an eye on your audience and
activity compared to you competitors.
Receive Alerts
Every time a new review or mention is found, you'll be
notified by email. Every week you'll be sent an Executive
Report that breaks down how your business is faring in
online conversations.
10. Receive Monthly Reports
Regular monthly reports highlight everything that the analysts have accomplished.
Rest assured that your reputation is in good hands.
12. People spend more time on social media
than they do emailing, shopping, and
online gaming combined.
13. Are you getting the returns you want
from Facebook?
A new “like” doesn’t exactly equal a new dollar. Until now there have
been two problems with social media:
1. Small business owners are too busy to make regular posts
2. The return on investment isn’t measurable. In other words, it’s
too hard to see if it’s making you money.
14. Introducing Social Marketing:
The easiest way to create compelling business channels and find
real time leads.
If you’re serious about making money with social media, there are
three components that are critical to your success:
1. Easy publishing and monitoring capabilities
2. Profiles with informative and entertaining content
3. Actionable leads that bring in actual dollars
Did You Know:
51% of Facebook users are more likely to buy from brands they follow
64% of Twitter users are more likely to buy from the brands they follow
15. Part 1: Faster Publishing
Monitor and update your Facebook, Twitter, foursquare,
and Google+ accounts from the same window.
Tip: schedule future posts too. Lots of businesses prefer to set aside time on Sundays or Mondays to
queue up posts for the whole week so that they don’t have to worry about it every day.
16. Part 2: Engaging Content
Find articles and conversations that your customers are interested in and publish them to
your own pages. We can do this with you for for you based on your needs.
17. Part 3: Finding Real Time Leads
Leads pulls in conversations that are happening right now, so you can see what’s on peoples mind and
step in at the right moment.
Having this data gives you a major advantage. You’ve got detailed directions to nearby customers who
are ready and willing to buy.
18. Social Media Has Never Been Simpler
Start using a tool that makes sense of all your digital chatter and turns online viewers into profitable
customers.
● Monitor Facebook, Twitter, foursquare and Google+ accounts from the same window
● Share and schedule posts
● Discover popular, relevant content
● Interact with real time leads
19. Get in Contact
Phone: (403) 973-6707
Email: jodi.morel@idmd.ca
https://www.facebook.com/idmdreputationmanagement/
@jamorel