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1. In What Ways Does My Media
Products Use, Challenge Forms and
Conventions
Joe Clark

2. Background: My magazines background colour which is
white, red and blue connotes to help gain a happy and
funny atmosphere that is conventional to the genre of
comedy. Also it helps make the main images and the
masthead stand out more which is important to help catch
peoples attention.
Mise-en-scene: Also the Mise-en-scene that I used is
conventional for the genre. It is funny and also the colour
of the clothing helps the magazine stand out. The tie in the
photo is to help show that the film will be about someone
in a working environment. Then the person at the back of
the photo is to help show it is a comedy as he is holding his
belly as he laughs.
Shot Types: The shot of Gibby is
mid shot to help show the clothes
which he is wearing and also show
the details of them. The second
photo on the magazine cover is a
midelong shot as he is not the
main focus of the magazine cover.
Links: To make the magazine link in with the trailer and the poster I
used a number of different similarities, such as the font used for the
Gibby. Because the background wasn’t based in a scene from the trailer
I have had to make a lot more links then maybe needed but I feel that I
have done enough to get a good link between the two.
Masthead: Additionally I have made it so the
masthead is the same one which I have in the
movie trailer, this is to make a distinctive match
between the two products so that it gains a
recognizable brand image.
Route Of The Eye: The magazine uses the
conventional route of the eye image. This allows
the audience to quickly scan through very easily.
Also the magazine is very easy to look at because
of the layout of it, its not to strenuous on the eyes.
Objects: I have also included more
conventional objects on the magazine. For
example using a barcode and an issue number
helps make it more relatable to a real film
magazine
Typography: Also I have used a
bold typography to help make
the font stand out where it
has to. Also this allows me to
make certain text blend into
the page.

3. Layout: Also at the bottom of the poster to make it
more conventional to a real film poster I have gave it
billing block which I made myself. It is smaller than the
other fonts as I don’t want it to take the attention of
the main arts of the poster. But the billing block still
provides them with important information such as
characters names and the production people involved.
Image Information: When I edited the image on the
poster I wanted to make it brighter than the original
and also I wanted to use and learn HDR toning to help
make the image look better overall. I did this by
changing the saturation and contrast of the image and
also applying pre-made effects onto different parts of
the photo.
Atmosphere: The atmosphere that I wanted to
create within the poster I believe that I have done,
I wanted to make it a funny and happy atmosphere
that connotes the sort of feel that the film would
actually have. Also I wanted to use the same colour
scheme as the magazine so once again I could get
a good house style to my brand.
Conventional Factors: It is conventional to incorporate
captions in the poster which directly link into the film, I
used “Its time to grow up” as my caption and I did this in a
font which is conventional and related to the other fonts
which I have used in my other tasks.
Image Information: When choosing which
image I would use I chose this one because
it has a direct link to both of the other
product, the film trailer as it is the clothes
which he is wearing and the magazine and
it is also the clothes he is wearing but also
the same sort of stance once again creating
a good brand image and feel.
Image Information: The image which I used is
roughly similar to the one which was used on
the magazine. It is conventional to the genre as
it is funny and creates an easy atmosphere.
This is conventional to the genre.

4. My film trailer is conventional to what a movie
trailer should be as it shows small, short clips of
the of the movie narrative while no showing
and revealing to much. It is key that the trailer
that is doesn't’t reveal to much of the movie to
the audience but still gives them some of the
narrative to get people interested. Also in the
trailer it shows key characters and the main
scenes of the film, enough to get people
interested into going to watch the film but not
to much to make them get the story and not
need to see the film. Also at the end of the
trailer there is end credits which quickly tell you
who is in the play, which companies are
involved and the director of the play.
Within my trailer I have kept it conventional
which short snappy shots, no shot is taking up
to much of the trailer time which is
conventional.
The music within the trailer is conventional to
what it should be for the genre, it is upbeat
and has a fun happy tone to it. I had to
explore for different music soundtracks
because of copyright issues and also they
didn't’t sound conventional for the trailer.
The mise-en-scene of the trailer is conventional to the genre
which I am trying to advertise to the public, it connotes a funny
and happy atmosphere within the trailer which is what I have
tried to create among the three task. A lot of the lighting is high
key, the start of the trailer is a lower key due to the environment
that it was filmed and the mood that is trying to be created.

5. The similarities between
my magazine and empire
magazines cover of Shaun
Of The Dead are the
masthead are both clearly
at the top. The cover story
positions vary between the
two magazines, both still in
a conventional position so
that the reader can see
them but still the main
focus should be masthead.
The photo c=varies
also, my magazine
photo is two of the
main characters
without any
background and
the mise-en-scene
used in the trailer.
The Empire photo
is of the main
characters and
also a
conventional
background for
the film.
The typography of the
two magazines are clear
and conventional for the
genres which they are
representing. Also the
route of the eye is very
good on both of the
magazines as mine is
based around.
Both of the magazines meet there conventions within the genre which they are meant to be in. The route of eye on both is
very good which makes it very good and easy to look at. They both meet there objective of getting peoples attention and
getting them to read them, thus advertising the film on the front page. The typography of both magazines is clear and
concise, it gives the reader an easy time when it comes to identifying what they need to read.

6. Both poster have genre
related typography, the
fonts are conventional
and the size and
placement re both
conventional. The
production credits are
both at the bottom of
the poster which is
conventional for a
movie poster.
Both have the
actors name at
the top of the
poster which
seems to be the
conventionally
placement for a
movie. Both have
a white
background
which I used to
highlight and
make the poster
image standout.
The mise-en-scene of
both of the posters are
linked into the film
which they are
advertising. The shot
types are different, my
poster has a mid shot
which shows good
detail of the clothes he
is wearing. Where as
the Norbit poster is a
long shot to show the
two people clearly in
what they are dong.
The film posters both do there job by showing key points, both showing the key characters in the film, with mine there is
only one. The mise-en-scene of the magazine covers both connote a happy and comedy feel to the audience when you
look at the poster. They both include slogans related to the key characters decision an what the film may include. This is
conventional to a film poster. Both of the poster they both have production credits at the bottom, relaying important
information to the public such as actors names and also the production companies involved.