1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

2. Joe Apfelbaum – Online Marketing
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Follow Joe on Twitter:
@joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum

3. Seven Marketing
Strategies To Grow
Your Preschool

4. Online Marketing Strategies
How Important Is Online Marketing?
• Google helped provide $11.1 billion of economic activity for
New York businesses, website publishers, and non-profits in
2011
• 97% of consumers look online for local goods and services
• $482 Billion was spent on products researched online and
purchased offline
140,000 businesses and non-profits benefited from
using Google's advertising tools,
AdWords and AdSense, in 2011

5. Some Preschool Statistics
• About 40 states now offer state-funded pre-K programs.
• According to Parents Magazine, enrollment for preschoolers has
increased 679% between 1985 and 2008.
• Only a little over half of all 3-4 year olds are in school
(Digest of Education Statistics, 2010)

6. So, what can you do to
get more attendance
at your Preschool?

7. Here are 7 Online Marketing Strategies To
Increase Your Preschool’s Popularity Today!

8. The anatomy of a Search Engine

9. Search Engine Optimization (Organic SEO)
Ranking On Google Yahoo and Bing is Not Magic!
• Make sure SE’s can access your site
• Add keywords to your website
• Add unique valuable content
• Get links from other sites
• Offer something people WANT to link to
• Done try to trick the search engines
• (They are smarter than you!)
• SEO Takes Time!

10. Search Engine Marketing (SEM, PPC)
SEM is tracked and controlled better than other marketing mediums.
• Get relevant traffic to your website.
• Only pay when people come to your site
• Optimize for the keywords that convert
• Target people in your geographic area
• Customize your message
• Spend as much or as little as you like
• Banner advertising can tap into 80% of users
• Most effective return on adspend
• Measurable ROI
Get started at Google.com/adwords

11. Social Media Marketing (SMO)
Popular Social Media Platforms
•Facebook
•Linkedin
•Twitter
•Pinterest
• Facebook
•Google Plus • Linkedin
• Twitter
• Pinterest

12. Email Marketing (ESP)
Do you all have Email? Thought so!
Popular Email Service Providers
• Mail Chimp
• Constant Contact

13. Blogging
Why Is Blogging So Important?
• Blogging builds positive brand name recognition
• Blogging allows you to humanize your business
• Blogs generally rank really well in SEO
• Blogs help you prove that you’re an expert in your field!

14. Online PR (Press Releases)
Press Releases Are a Great Way To Get In The News!
A few good rules to live by for SEO press releases
1. Never sacrifice readability when optimizing your press release.
2. Always have a newsworthy angle.
3. Don’t write press releases that read like advertisements.

15. Online Video
59% of C-level decision makers prefer online video to reading text.
• Video engages people
• Most people are visual
• A picture is worth a thousand words
• Video is great for SEO!
84.4% of the U.S. Internet audience viewed a video online,
and the duration of the average online content video was 6.1 minutes.
A video is 53 times more likely to generate a first page Google ranking
than traditional search engine marketing techniques

16. Free tools for Online Marketing
Some tools you should check out!
• RankZen
• Google Analytics
• Google Webmaster Tools
• Google Trends
• Google Alerts
• SEO Moz
• SEO Book
• Wordtracker

17. Quick Recap

18. 7 Online Marketing Strategies
– Search Engine Optimization (Organic SEO)
– Search Engine Marketing (SEM, PPC Google
AdWords)
– Social Media Marketing
(Facebook, Twitter, Linkedin, Pinterest, SMO)
– Email Marketing (Mail Chimp, Constant
Contact, ESP)
– Blogging
– Online PR (Press Releases)
– Online Video (Youtube)

19. Online Marketing Webinars
Come to our FREE Online Marketing Webinars
AjaxUnion.com/Webinar
Tuesday August 21 – 12 p.m. – Email Marketing with Sarah
Thursday August 23 – 12 p.m. – Ajax Union Services with Sarah
Tuesday September 4 – 12 p.m. – Social Media with Sarah
Thursday September 6 – 12 p.m. - Ajax Union Services with Sarah
Tuesday September 11 – 12 p.m. – Google 101 with David
Tuesday September 18 – 12 p.m. – PPC with Megan
Thank you!