These slides accompanied a talk I gave at the 2016 Ivey Sustainability Conference on November 4, 2016, at the Ivey Business School in London, Ontario, Canada.
Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion Among Certified B Corporations
1. The WellWiki Project
Joel Gehman
Assistant Professor
Strategic Management & Organization
Hidden Badge of Honor:
How Contextual Distinctiveness
Affects Category Promotion
Among Certified B Corporations
Joel Gehman & Matthew Grimes
Ivey Sustainability Conference
November 4, 2016