34. Theme pages NUMBER OF FANS Total New last month www.facebook.com/brydeg 102 200 www.facebook.com/vglista 45 000 www.facebook.com/togkaos 6 289 www.facebook.com/grensesetting 6 060 www.facebook.com/svineinfluensainorge 6 214 www.facebook.com/nyenorge 4 458 www.facebook.com/norgeikrig 1 924 www.facebook.com/rikingen 1 262 www.facebook.com/samlivsbrudd 410 www.facebook.com/valget2011 3 300 TOTAL 177 117
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Notes de l'éditeur
More than two million Norwegians read VG every day. That is 50,7 perscent of the population over 12 years. As you see, the picture is complex More than one million only read the online site, 400 000 only the paper. 36 000 read only the mobile-edition of VG. This is an important group to follow. The media future will be mobile media.
VG paper and VG Nett. That is two different diciplines, isnt?. Why do we intergrate ?
1, The readers emigrate to digital platforms and products. 2. The competiiton is tougher New business ideas and models are launched all the time. 3 . We are stronger together. As one team – as a mediehouse As a merged organization it is much easier to make a clear publishingstrategy – or more specificly: Paid content strategy. First of all, we are contentproviders. The primarily challenge of the newspaper today is not a platformproblem, but a productproblem. We need to differentiate our products. We need to better understand what drives the willingness to pay I will show you two examples of how we work as a mediahouse.
For those who could not stand the weddingnews it was an obtion that allowed you to ignore all the news related to the wedding.
The Queen of Norway can steal attention from the bride
They have never looked better
Here is the bride
Now, I will take you to a totally different story. The bombing and shooting in Norway 22 nd this year.