The combination of the main film and ancillary texts (radio trailer and film poster) were reasonably successful in conveying the film's goal of creating a thrilling story with unexpected twists. Consistent elements like font, imagery, and audio clips were used across all three products to establish a cohesive brand. Inspiration was drawn from other thriller film posters to develop an effective poster for this film that hinted at the plot without revealing too much. The radio trailer also tied into the film through brief audio clips and descriptions of plot points to advertise and generate interest in the film.
1. Q2: How effective is the
combination of your
main product and the
ancillary texts?
2. What were you trying to achieve in your main production? Was this
also reflected in the two advertising products?
I believe are main product and are ancillary texts
were reasonably successful. The main aim from
our film was to create a thrilling view that
provides unexpected twists. We also reflected
this in our Radio trailer and Film poster as we
used certain themes throughout all three to
create a consistent point about our film
3. Final Film Poster
As you can see in our film poster we
have used a consistent font from our
film, this is effective as it is a
recognizable font to create a brand
icon, as the audience would see the
film poster typically before the film
so when the title sequence comes on
in the film the audience would
recognize the font. Also in our poster
you can see the crime scene tape
faded into the background, which
can also be found in our film as we
have multiple shots of the door to
the room where Jason is trapped.
The consistency from poster to film
just helps the audience interact with
the film as they can expect to see
things from the poster in the film,
which is the same for the security
camera image and the £25,000 in the
black screen as they are both found
in the film as well.
4. Final Film Poster
We took inspiration from other thriller films film poster when making ours and used some
of the techniques they used, in our film poster.
This is a real media product (Taken
poster) that we took some ideas from, for
example both posters have a line from
their film in them, like a tagline that
relates to the film in our poster it is “one
rule stay alive” and in the Taken poster it
is “I will hunt you, I will find you and I will
kill you”. We took this idea as we thought
it would give the audience a little insight
to the plot of the film without revealing
too much and it is also something the
audience can look out for when they are
actually watching the film.
5. Final Film Poster
Another film poster that we researched in our pre-production and looked at
for inspiration with regards to a final film poster was version 1 of the film
poster for "Buried“. This influenced our film massively. One element of this
film poster which we really liked was to place the tagline at the top of the
page centrally, so as you can see at the top of our film poster we placed it
there just like the one in Buried as we thought this added to having a
successful film poster. We also looked at a different version of the film poster
for “Buried” and took some inspiration from this one as well.
Version 1 Version 2
6. Final Radio Trailer
Our final radio trailer was produced as an ancillary text to the main film as
another form of advertising it, like the poster, we linked it to the film and the
film poster to create consistent messages and themes throughout all three
products.
The radio trailer is 30 seconds long and goes like
this: “Hello, Hello, is anyone there”(extract from
real film), “Critics call it a gripping classic thriller”,
BANGING (extract from real film), “From the
creators of Compulsion comes another MKGJ
production” (voiceover) “Starring upcoming stars
such as Joel Hickling”, “I need to know where to
leave the money” (extract from real film), “Joel
Hunt” (voiceover), “Jason just please tell me your
alright?!” (extract from real film.), “And Kieran
jackson” (voiceover), “I won’t hesitate to kill you”
(extract from real film). “Betrayal, coming to a
cinema near you!”
7. Final Radio Trailer
We tried to link the film poster the radio trailer in with our film, by using
extracts from the film such as “I won’t hesitate to kill you” in our trailer so the
audience can get to grips with the genre of the film and a specific piece of
dialogue that will also be included in our final film. In our radio trailer you can
see an abandoned room as the back ground and in our radio trailer we have
an extract from our film, where you hear Jason banging on the door shouting
“Help, please I need to get out!”, this is a tie in from all three of our media
products and it gives the audience a clue as to what the plot of the film will
be about.