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Think Like a TV Producer
Your Blog Is Your TV Show

  Martie Duncan Martie Knows Parties
 Joelle Norwood aka [The Media Mama]
Meet Martie Duncan
!
! ! +Southern
! ! + Loves Parties
      + Sassy
    + believes in fun.
! !
! !
Meet Joelle Norwood !



!   !   +   Funny
!   !   +   Media Strategist
!   !   +   Opinionated
!   !   +   Loves video and YouTube
Think Like A TV Producer
!




         Is this how you produce content for your blog?
Think Like A TV Producer
!
     More Like a Deer in
     Headlights Producer
Think Like A TV Producer
!
 + CONTENT is King OR QUEEN.

      + Interruption Marketing OVER!

    + We are all farmers NOW.   Attract.
Think Like A TV Producer

      THE 7 P’S
  PISS POOR PRE PRODUCTION
EQUALS PISS POOR PRODUCTION


!
Think Like A TV Producer

 STEP # 1 GOTTA KNOW
  1. WHO YOU ARE?

  2. YOUR BRAND?
genuine - authentic - expert
Think Like A TV Producer
          What Makes YOUR Blog
      UNIQUE, Memorable and STICKY ?
!
Think Like A TV Producer

 STEP #2 Who’s Reading &
Watching? ID your Peeps.
!
Think Like A TV Producer



! !
!
            Is lady part of your tribe ?
Think Like A TV Producer

                What is Your
      !           Intention?
                        +
               What kind of show -
                blog - magazine
                are you creating?

! !
Think Like A TV Producer


       +STORY SLUG
       +THE WHO F. CARES
       + YOUR TEAM
       + PROTOCOL
!
Think Like A TV Producer

            Create an Editorial Calendar




! !
!
Think Like A TV Producer

     Protocol to decide
     on stories.
     Schedule timely.
     Story Style - Your Voice.
!
Think Like A TV Producer
What Kind of Show?
  60 minutes
  Entertainment Tonight
  Dr Phil
  Rachel Ray
  Local News
Think Like A TV Producer

 Variety
 - Videos
 - Quotes
 - Photos!
Think Like A TV Producer

ALL ABOUT THE STORY

     HEADLINES FIRST
  A headline is a promise to
your viewers and your tribe!
!
Think Like A TV Producer

     Protocol to decide
     on stories
     Schedule timely.
     Story Style
!
Think Like A TV Producer
 get creative
 engage engage engage

 web series ... “ratings”
  does it have legs?
[PRE SELL] [SUPER TEASE]
Think Like A TV Producer
      Recycle - Repurpose

!
Think Like A TV Producer


!



                    RINSE AND
                     REPEAT
! !
Think Like A Producer

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Think Like A Producer

  • 1. Think Like a TV Producer Your Blog Is Your TV Show Martie Duncan Martie Knows Parties Joelle Norwood aka [The Media Mama]
  • 2. Meet Martie Duncan ! ! ! +Southern ! ! + Loves Parties + Sassy + believes in fun. ! ! ! !
  • 3. Meet Joelle Norwood ! ! ! + Funny ! ! + Media Strategist ! ! + Opinionated ! ! + Loves video and YouTube
  • 4. Think Like A TV Producer ! Is this how you produce content for your blog?
  • 5. Think Like A TV Producer ! More Like a Deer in Headlights Producer
  • 6. Think Like A TV Producer ! + CONTENT is King OR QUEEN. + Interruption Marketing OVER! + We are all farmers NOW. Attract.
  • 7. Think Like A TV Producer THE 7 P’S PISS POOR PRE PRODUCTION EQUALS PISS POOR PRODUCTION !
  • 8. Think Like A TV Producer STEP # 1 GOTTA KNOW 1. WHO YOU ARE? 2. YOUR BRAND? genuine - authentic - expert
  • 9. Think Like A TV Producer What Makes YOUR Blog UNIQUE, Memorable and STICKY ? !
  • 10. Think Like A TV Producer STEP #2 Who’s Reading & Watching? ID your Peeps. !
  • 11. Think Like A TV Producer ! ! ! Is lady part of your tribe ?
  • 12. Think Like A TV Producer What is Your ! Intention? + What kind of show - blog - magazine are you creating? ! !
  • 13. Think Like A TV Producer +STORY SLUG +THE WHO F. CARES + YOUR TEAM + PROTOCOL !
  • 14. Think Like A TV Producer Create an Editorial Calendar ! ! !
  • 15. Think Like A TV Producer Protocol to decide on stories. Schedule timely. Story Style - Your Voice. !
  • 16. Think Like A TV Producer What Kind of Show? 60 minutes Entertainment Tonight Dr Phil Rachel Ray Local News
  • 17. Think Like A TV Producer Variety - Videos - Quotes - Photos!
  • 18. Think Like A TV Producer ALL ABOUT THE STORY HEADLINES FIRST A headline is a promise to your viewers and your tribe! !
  • 19. Think Like A TV Producer Protocol to decide on stories Schedule timely. Story Style !
  • 20. Think Like A TV Producer get creative engage engage engage web series ... “ratings” does it have legs? [PRE SELL] [SUPER TEASE]
  • 21. Think Like A TV Producer Recycle - Repurpose !
  • 22. Think Like A TV Producer ! RINSE AND REPEAT ! !

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