1. Buenas tardes
Madrid
Follow me on Twitter:
@joeri_insites

6. //Template 1
• Tekst

9. //MR competes
with
really interesting
entertainment…
Real

12. Cool

13. #146
Cool

19. SCENE (T)AP(P)
50 Chicago bars
cams recognizing
numbers & gender

23. //Template 1
• Tekst

25. //Template 1
• Tekst

26. //Template 1
• Tekst

28. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis

30. Real
//Template 1
• Tekst
Insert movie Adidas

31. Real
//Template 1
• Tekst

32. //Authenticity for
Generation Y
Real

33. Real

34. //Template 1
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37. Sailor Jerry
The tattood rum sailor

39. //Open & honest
factor of
research too…
Real

41. Real
①Stay true to your roots, but don’t shout
//Template 1
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②Warm is the new cool
①Be open and respectful, listen (like friends)

44. Happy

45. Happy
//Template 1
• Tekst

46. Happy

47. // I WILL NEVER FORGET THE DAY… Happy
Extreme experience (e.g.
skydiving, mount climbing) When I was dumped
by my partner
Graduated
Meeting the love
of my life
Becoming a sport Surprise Death of a person
champion N = 40
close to me
Happiness Anger
My first kiss N = 156 N = 13
Got my driving license
When I got in a fight
Fear Disgust
N = 30 N = 14
New school Sadnes Discovered I had no
s real friends when I
N = 93
Moved needed them most
Encountered aggression
Was diagnosed Being dumped by my
with a serious boy/girl friend
Parents got illness
divorced
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.

48. Happy

49. Over 10,000 teams are participating
And over 20,000 young soccer players!
(1 month after launch…)

53. + 170K
views
(youtube,
Vimeo)
+ 200
blogs
(mashable
psfk, …)

54. //The
gamification
of marketing,
and research
Happy: challenge people !

57. Happy
//Template 1
①Deliver gratifications = challenges
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①Don’t use negative emotions
①Everyone likes happy endings!

61. Joeri Van den Bergh
Follow me on Twitter:
@joeri_insites
Link with me on
LinkedIn
http://www.slideshare.net/joerivandenbergh/