83. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
84.
85.
86. How social media could be more social
• Read instead of write
• Ask for feedback (rather than wait)
• People (staff) instead of company
96. Remember:
• 3 sources of authenticity
• Human traits we like (next to WOM)
• Re-humanize with “PEOPLE” !
• Pick up your book or city postcards
• Keep smiling J !