This presentation was created to help you help your customers find their way to your business. Most of the time, when someone is searching for your service, they start with an Internet search engine. If you aren't working to position your business high in those search results, you're leaving money on the table. Come and join us for a few, actionable tactics you can deploy right now to help your business get found.

1. 7 Ways to Get Your
Business Found Online
NOW,
WITH MORE
KITTENS!

2. THINK BREADCRUMBS

3. You know who
you are and
where you are.
Help everyone
else out.

4. WARNING:
The next few slides are screenshots.

6. Go here.
This is restriction, not optimization.
Use this if you must, otherwise
Leave it alone.

7. Fill this out, accurately.
Go here.

8. GOT IT?

10. Fill this out for every video. Use appropriate keyword phrases.

11. Don’t forget to geolocate.

12. Fill it all out.

13. Yes, even on Yelp.

15. Click here and choose appropriately.

16. WHILE YOU’RE AT IT

17. ARE YOU
SPEAKING
MY
LANGUAGE?

19. Set your
service area.

20. Tell the customer what you do.

21. Google Maps are relatively easy to rank highly in.

22. What an “Owner-
Verified” page looks
like.

23. REVIEWS:
I AM YOUR CUSTOMER AND SO ARE YOU.

24. CONTACT SINK [sic]

29. <meta name="zipcode"
content="41071, 41073, 45238" >

30. LET’S GET FUNKY
WITH MICROFORMATS

31. <div itemscope itemtype="http://schema.org/LocalBusiness">
<h1><span itemprop="name">Global Business Solutions</span></h1>
<span itemprop="description"> Information Technology Solutions Provider serving Cincinnati
and Northern Kentucky.</span>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">916 Monmouth Street</span>
<span itemprop="addressLocality">Newport</span>,
<span itemprop="addressRegion">KY</span>
</div>
Phone: <span itemprop="telephone">859-491-5900</span>
</div>

34. <a href="https://plus.google.com/williamshakespeare? rel=author">Google</a>

36. To Close:
I am Joe Robb
You can find me here:
http://twitter.com/joelrobb
http://linkedin.com/in/joerobb
http://profiles.google.com/robb.joe
http://blog.gbs-inc.com
You should go here, daily:
http://www.slideshare.net/joerobb/

37. AND HERE’S THE KITTENS

38. Photo Credits:
• Hansel & Gretel: http://usabilitygeek.com/wp-content/uploads/2011/12/12-
Effective-Guidelines-For-Breadcrumb-Usability-and-SEO.jpg
• Darth Vader Helmet: http://www.flickr.com/photos/stephenpoff/2326279186/
• Bing Crosby: http://en.wikipedia.org/wiki/Bing_Crosby
• Colbert: http://goo.gl/JW0jc
• James Brown: http://en.wikipedia.org/wiki/James_Brown
• Tie That Binds:
http://www.greenwichworkshop.com/details/default.asp?p=3116&a=16&t=4&det
ailtype=artist
• Sweater Turtle: http://www.flickr.com/photos/sween/4932475910/
• Shakespeare: http://en.wikipedia.org/wiki/File:Shakespeare.jpg
• Serval Kitten: http://www.zooborns.com/zooborns/2010/02/adelaide-zoos-3-little-
serval-kittens.html