One hour presentation on introduction to social media for the real estate business

1. Social Media in One Hour
for
Weichert Realtors BenchMark

2. Social Media Questions
• Why should I spend time doing social media?
• How will it help my business?
• How do I measure my results?
• What’s the most effective use of my time?
• How do I separate my social media business
life from my real life?
• How do I develop a social media strategy to
build and maintain my business and business
relationships?
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3. Social Media Revolution -Erick Qualman Socialnomics

4. The question is not, “are you doing
social media?”
It’s, “ are you doing social media
right?”
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5. The Basics
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LinkedIn
Facebook
YouTube
flickr

6. The Basics ( for business)
• Open an account (most are totally free)
• Fill in your profile with your business in
mind (how much do you want to share)
• Start slow!
• Content is King (or Queen) – keep
relevance in mind at all times
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7. LinkedIn linkedin.com
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Your Online Resume’ and Business Presence
What to do first: (basics)
•Complete your profile with lots of details
•Connect with people you want to do business with
•Find clients, associates and friends who will
“recommend” you
A little bit further
•Join or form groups
•Participate in forums
•Ask and answer questions in areas where you have
expertise

8. flickr.com
Show your pictures to the world
Tips:
• Edit
• Titles and tags
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9. flickr.com
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10. flickr.com
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11. YouTube.com
Tips
• Don’t be afraid of video
• Keep your videos short
• Titles and tags
• Post your videos to other platforms
(Facebook, Vimeo, Tubemogul,
blog)
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12. YouTube.com
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13. YouTube.com
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14. facebook.com
Basics - Organization
• Privacy
• Groups (?)
• Profile
• Page
• TOS
• Etiquette
• Reputation Management
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15. facebook.com
More advanced
• Marketing
• Applications (for business and real estate)
• FB Advertising
• Rich content – video, photos, listings
• Etiquette
• Reputation management
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16. ©2010 Spake Communications
PRIVACY!
So this guy wants to be
your friend???

17. ©2010 Spake Communications
Click here
for
dropdown
to manage
account
Manage Friends

18. ©2010 Spake Communications
Click to create a list

19. ©2010 Spake Communications
USE THIS

20. Questions?
Contact Joe – Joespake@gmail.com
Follow my social media – http://follr.me/joespake
Get this presentation at
©2010 Spake Communications