Unit 39 Brief

1. BTEC Assignment Brief
Qualification BTEC Level 3 90 Credit in Graphic Design
Unit number and title
Unit 39 Type Faces & Letter Forms
Unit 2 Materials, Techniques and Processes in Art
and Design
Learning aim(s) (For
NQF only)
Unit 39
1 Understand historical and contemporary
developments of typefaces and letter form
2 Know how typeface styles and letter forms
communicate a message
3 Know correct terminology for typefaces and
letter forms
4 Be able to create design work that explores
typefaces and letter forms.
Unit 2
1 Be able to explore materials, techniques and
processes safely
2 Be able to use materials, techniques and
processes
3 Understand the suitability of materials,
techniques and processes
Assignment title Typographic Album Artwork & Book Cover Design
Assessor Jo Lowes
Issue date 20/10/16
Hand in deadline 04/11/16
Vocational Scenario
or Context
Part 1
You have been commissioned to redesign the artwork
for your favourite album as part of record store day.
You are required to produce and 2 sided sleeve design
and vinyl sticker. The focus of the design needs to be
typography and letter forms and include all relevant
information needed for a professional album release
Part 2
You have been commissioned as part of National book
we to redesign your favourite book cover. You need to
design the front and back cover in a suitable style
which explores creative uses of typography. You need
to include all text and information required for a
professional standard cover.
You will be expected to present your work in a
professional and appropriate format; which will include
final design solutions and an evaluation report.

2. 2
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
All work will be submitted via your blog.
Your blog posts will have the following titles:
Task 1 Understanding typefaces and letter forms
Task 2 Album artwork re design
Task 3 Book Cover Redesign
Task 1
Unit 39 Learning outcome 1:
Understand historical and contemporary
developments of typefaces and letter forms
Whole class Task: From a given list below, each learner
will each be assigned two typefaces to research, a
historically significant and modern font. Findings will be
presented to the group and collated to create a timeline
of historical developments in typefaces
Learners will research describe both the aesthetic and
practical reasons for the design choices and use.
Learners will use this research to create a poster which
is sympathetic to the design of the font
Research and both posters to be placed in power point
and uploaded to blog.
Checklist of evidence
required • Set up blog & slide share
• 2 posters exploring different type faces
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
Unit 39 P1
Discuss historical and contemporary developments of typefaces
and letter forms
Unit 39 M1
show an individual approach when investigating historical and
contemporary developments of typefaces and letter forms
Unit 39 D1
demonstrate an independent and informed approach when
investigating historical and contemporary developments of
typefaces and letter forms
Task 2
Unit 39 Learning outcome 2:
Know how typeface styles and letter forms
communicate a message
Learning Outcome 3 Know correct terminology for
typefaces and letter forms
Starter task exploring the program illustrator:

3. 3
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Practical task learner to create a series of words which
visually represent the words they are trying to
communicate.
Individual task – learners to create a power point
giving examples of the different type classifications and
explain the key points of the font style and include an
image of a book cover that uses that classification of
type. Including:
• Serif
• San serif
• Slab serif
• Script
• Decorative
Group Task: Using correct terminology learners to label
a piece of text and define the following:
• Typeface/Font
• Upper case / Caps (or capitals), Lower case,
Numerals Glyph
• Other common ‘glyphs’: Question mark;
Exclamation mark; Ampersand; Asterisk; Commercial
‘At’ symbol; Bullet point
• Point size
• Leading
• Alignment styles:
• Set left/Flush left/Ragged right
• Set Right / Flush right / Ragged left
• Centred
• Justified
• Kerning
• Tracking
• Dingbats
Using already released book covers as a starting point
learners are to choose and research a selection of
covers analysing what the font, layout and design is
trying to communicate and why it is a suitable choice
for the story being told and the target audience the
book is aimed at.
Research and practical tasks to be placed in power
point and uploaded to blog.
Checklist of evidence
required
• Words with meaning designs
• Power point describing different types of type
• Labelled Font
• Analysis of book cover design

4. 4
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
Unit 39 P2
Describe how typeface styles and letter forms communicate a
message
Unit 39 M2
Compare how diverse typeface styles and letter forms
communicate messages
Unit 39 D2
Evaluate how typeface styles and letter forms communicate
messages
Unit 39 P3 Identify the correct terminology for typefaces and letter forms
Unit 39 M3 Describe the correct terminology for typefaces and letter forms
Unit 39 D3
Define the correct terminology when working with typefaces and
letter forms
Task 3
Unit 39 Learning outcome 3 Part 1: Be able to
create design work that explores typefaces and
letter forms.
Unit 2
1 Be able to explore materials, techniques and
processes safely
2 Be able to use materials, techniques and
processes
3 Understand the suitability of materials,
techniques and processes
Starter task developing skills in the program illustrator:
Using the skills learnt in the type with meaning task
leaners need to chose 3 favorite song lyrics and tuen
them into illustrated posters which communicate the
meaning of the words.
Choosing one of the lyrics design posters as a starting
point learners need to research the information
required on a two-sided sticker for a 12” vinyl and
design a series of possible final outcomes in a variety
of layouts.
To accompany the lyric post and vinyl sticker, using the
same artist and album learners need to redesign the
artwork for a two sided 12” vinyl sleeve.
Learners are to reflect on work using suitable technical
language and complete the self evaluation power point.
All work needs to be uploaded to blog.
Checklist of evidence • Lyric Poster designs

5. 5
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
required • Self Evaluation Power point
• Variations of layouts for possible final outcome
• 2 sided Vinyl Sticker Final Outcome
• 2 sided Record Sleeve
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
Unit 39 P4
Produce design work that explores typefaces and letter forms.
Unit 39 M4
Produce experimental design work that explores typefaces and
letter forms effectively.
Unit 39 D4
Produce imaginative and original design work that
explores typefaces and letter forms.
Unit 2 P1 Explore materials, techniques and processes safely
Unit 2 M1
Show considered understanding of the characteristics and uses of
materials, techniques and processes through in-depth
investigation and producing diverse experimental work
Unit 2 D1
use analysis, evaluation and experimental techniques
perceptively to develop work that recognises the full potential
and limitations of materials, techniques and processes.
Unit 2 P2 Use materials, techniques and processes
Unit 2 M2
Carry out purposeful analysis and application of materials,
techniques and processes.
Unit 2 P3
Evaluate the suitability of selected materials, techniques and
processes at relevant stages of the process.
Task 4
Unit 39 Learning outcome 3 Part 2: Be able to
create design work that explores typefaces and
letter forms.
Unit 2
1 Be able to explore materials, techniques and
processes safely
2 Be able to use materials, techniques and
processes
3 Understand the suitability of materials,
techniques and processes
Choosing one of the book covers learners have
previous analyzed, learners will redesign the front and
back cover of the book.
Learners need to show development in their with work
by showing a range of thumbnail sketches and stages
of development work. As well as variations of layouts
on possible final outcomes.

6. 6
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Learners are to reflect on work using suitable technical
language and complete the self evaluation power point.
All work needs to be uploaded to blog.
Checklist of evidence
required • Self Evaluation Power point
• Variations of layouts for possible final outcome
• Front and Back Cover Final Outcome
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
Unit 39 P4
Produce design work that explores typefaces and letter forms.
Unit 39 M4
Produce experimental design work that explores typefaces and
letter forms effectively.
Unit 39 D4
Produce imaginative and original design work that
explores typefaces and letter forms.
Unit 2 P1 Explore materials, techniques and processes safely
Unit 2 M1
Show considered understanding of the characteristics and uses of
materials, techniques and processes through in-depth
investigation and producing diverse experimental work
Unit 2 D1
use analysis, evaluation and experimental techniques
perceptively to develop work that recognises the full potential
and limitations of materials, techniques and processes.
Unit 2 P2 Use materials, techniques and processes
Unit 2 M2
Carry out purposeful analysis and application of materials,
techniques and processes.
Unit 2 P3
Evaluate the suitability of selected materials, techniques and
processes at relevant stages of the process.
Sources of
information to
support you with this
Assignment
http://typefacesletterforms.blogspot.co.uk/
Other assessment
materials attached to
this Assignment Brief
All work to be submitted on Learners blog