College Student's Guide to SEO, Social and Internet Marketing - Presentation Slides

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Slides from College Student's Guide to SEO, Social and Internet Marketing by Joe Youngblood. Presentation given at UTA on January 25th 2012 to the University of Texas at Arlington AMA.

Business Technologie

A College Student’s Guide to
SEO, Social & Internet Marketing
University of Texas at Arlington
2012 edition

And Now.
Google’s Secret Formula for Rankings….

Changes
• SEO changes often as search engines get
smarter and introduce more adjustments to
fight spammers

• Biggest change in years: Google Panda in 2011
• Other recent Google Changes:
– Freshness Update
– Above the Fold Update

Then There Was Social
• Friendster > Myspace > Facebook > Twitter >
Google +
• Facebook the biggest, all over the place
• Pinterest

Just in case here is the v ideo: http://www.focusontheuser.org/video.php

More on Internet Marketing

• Pay Per Click Ads (PPC)
• Display Advertising (banners)
• Retargeting (more banners)
• Video marketing (videos)
• Memes
• Conversion Optimization

Most ads are Cost Per Click

Keep Conversions up, Bids Down

Viral Videos (you know where this is going)

How to Get Into Internet Marketing?

• Start practicing in College
• Study online guides
• Follow internet marketing blogs
• Go to networking events

List of Resources
• SEOMoz Beginners Guide to SEO
• Google SEO Guide
• Internet Marketing Primer
• Search Engine Land
• Search Engine Roundtable
• Marketing Land
• WrightIMC << shameless plug
• DFWSEM
• SMC Fort Worth
• SMC Dallas

Contact Me

Joe Youngblood
Senior Account Executive
WrightIMC
email: joe.youngblood@wrightimc.com
twitter: http://twitter.com/YoungbloodJoe
facebook: http://www.facebook.com/thejoeyoungblood

College Student's Guide to SEO, Social and Internet Marketing - Presentation Slides

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College Student's Guide to SEO, Social and Internet Marketing - Presentation Slides

1. A College Student’s Guide to SEO, Social & Internet Marketing University of Texas at Arlington 2012 edition

2. SEO???

3. How traditional marketers see SEO

5. And Now. Google’s Secret Formula for Rankings….

9. there’s more...

10. and more….

11. Changes • SEO changes often as search engines get smarter and introduce more adjustments to fight spammers • Biggest change in years: Google Panda in 2011 • Other recent Google Changes: – Freshness Update – Above the Fold Update

12.

13. Webmasters before Panda…

14. Webmasters after Panda…

15. What Panda Looked Like

16. and….

17. Umm Hey Google Can You …..

18.

19. Nevermind

20. Names to Know in SEO

21. Matt Cutts

22. Duane Forrester

23. Then There Was Social • Friendster > Myspace > Facebook > Twitter > Google + • Facebook the biggest, all over the place • Pinterest

24. Social: You Use Tthis

25. Just Like Search, Social Evolves

26. Am I Right?

27.

28. What Can Social Do? • Word of Mouth Marketing • Brand Awareness • Social Ads • Social Good • More??? YES!

29.

30. THERE WILL BE MORE!

31.

32. OH SNAP!

33. Just in case here is the v ideo: http://www.focusontheuser.org/video.php

34. This Seems Relevant

35. Remember This?

36. More on Internet Marketing • Pay Per Click Ads (PPC) • Display Advertising (banners) • Retargeting (more banners) • Video marketing (videos) • Memes • Conversion Optimization

37. How To Win The Internets

38. Get New Links

39. Most ads are Cost Per Click Keep Conversions up, Bids Down

40. Social Media

41. This is a Meme

42. Viral Videos (you know where this is going)

43.

44. This is you right now

45. How to Get Into Internet Marketing? • Start practicing in College • Study online guides • Follow internet marketing blogs • Go to networking events

46. List of Resources • SEOMoz Beginners Guide to SEO • Google SEO Guide • Internet Marketing Primer • Search Engine Land • Search Engine Roundtable • Marketing Land • WrightIMC << shameless plug • DFWSEM • SMC Fort Worth • SMC Dallas

47. Contact Me Joe Youngblood Senior Account Executive WrightIMC email: joe.youngblood@wrightimc.com twitter: http://twitter.com/YoungbloodJoe facebook: http://www.facebook.com/thejoeyoungblood