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Bots.
Is it better than apps?
Joey Rigor, Kontak Mobile Apps April 22, 2016
App fatigue.
It’s getting harder to download, manage
and switch between so many apps.
That’s the main reason why most
mobile users only use a few apps.
Forrester Research estimated that 80% of the
typical US smartphone user's time
was spent in only five apps.
There are about 3 million apps available in
App Store and Google Play.
http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
Aside from the fact that users don't want
to install apps anymore,
standing out among these 3 million
apps is difficult and it isn't getting
any easier.
What
about
bots?
Bots are easier to
install.
Actually, you don’t have to
install anything.
Just search it within a messaging
app and start chatting.
That’s because bots reside
in the cloud. So it can be
shared or linked.
Some even have a number you
can sms or call.
Bots are focused.
You don’t need an app to do
simple things or something
you don’t do often.
Bots can be programmed to carry out
specific automated conversations,
transactions or workflows.
And do it repeatedly. Fast.
That’s what they’re good at.
And bots stay at the
background until you
need them.
Bots can do anything.
E-commerce bots help you buy
goods and services.
Content bots share news or the
weather.
Watcher bots notify you when your
flight is delayed or a payment is due.
Workflow bots automate business
processes in sales, finance and
operations.
IoT bots connect us to our smart
homes, cars and devices.
If you have a lot of bots
running around,
there is even a Personal Assistant
bot that manages the
communication with these bots.
You can easily talk to
a bot.
Humans are hardwired for
language and conversation.
Talking to a bot is a lot natural than
swiping or clicking buttons.
And the experience is bi-
directional.
A bot answers you back
on-the-fly.
“Smarter” bots can respond
with images, video or even a mini
website.
So, will bots replace
apps?
Facebook, with its billion users, started
the slow shift from apps to bots.
It launched its bot platform and even
introduced a few bots in Messenger.
Microsoft announced its
“Conversations as a Platform”
initiative. It plans to build bots into
Skype to help you do things like book
hotels or order a pizza from Domino's.
It is also aggressively pushing the millions of
Windows developers in that direction.
WeChat started out as a chat app.
Now, its 700 million users has began transacting
with 10 million business accounts for its products
and services.
WeChat has already proven that using
bots for business works.
Messaging platforms is
where users are and will be.
So that’s where your business
should be, too.
AboutMe
As a software developer, I have always
been interested in discovering new
technology, how it can be used and how
to harness its potential.
Joey Rigor, CEO Kontak Mobile Apps.
kontakios.com

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Bots. Is it better than apps?

  • 1. Bots. Is it better than apps? Joey Rigor, Kontak Mobile Apps April 22, 2016
  • 2. App fatigue. It’s getting harder to download, manage and switch between so many apps. That’s the main reason why most mobile users only use a few apps.
  • 3. Forrester Research estimated that 80% of the typical US smartphone user's time was spent in only five apps. There are about 3 million apps available in App Store and Google Play. http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
  • 4. Aside from the fact that users don't want to install apps anymore, standing out among these 3 million apps is difficult and it isn't getting any easier.
  • 6. Bots are easier to install. Actually, you don’t have to install anything. Just search it within a messaging app and start chatting.
  • 7. That’s because bots reside in the cloud. So it can be shared or linked. Some even have a number you can sms or call.
  • 8. Bots are focused. You don’t need an app to do simple things or something you don’t do often.
  • 9. Bots can be programmed to carry out specific automated conversations, transactions or workflows. And do it repeatedly. Fast. That’s what they’re good at.
  • 10. And bots stay at the background until you need them.
  • 11. Bots can do anything. E-commerce bots help you buy goods and services. Content bots share news or the weather. Watcher bots notify you when your flight is delayed or a payment is due.
  • 12. Workflow bots automate business processes in sales, finance and operations. IoT bots connect us to our smart homes, cars and devices.
  • 13. If you have a lot of bots running around, there is even a Personal Assistant bot that manages the communication with these bots.
  • 14. You can easily talk to a bot. Humans are hardwired for language and conversation. Talking to a bot is a lot natural than swiping or clicking buttons.
  • 15. And the experience is bi- directional. A bot answers you back on-the-fly.
  • 16. “Smarter” bots can respond with images, video or even a mini website.
  • 17. So, will bots replace apps? Facebook, with its billion users, started the slow shift from apps to bots. It launched its bot platform and even introduced a few bots in Messenger.
  • 18. Microsoft announced its “Conversations as a Platform” initiative. It plans to build bots into Skype to help you do things like book hotels or order a pizza from Domino's. It is also aggressively pushing the millions of Windows developers in that direction.
  • 19. WeChat started out as a chat app. Now, its 700 million users has began transacting with 10 million business accounts for its products and services. WeChat has already proven that using bots for business works.
  • 20. Messaging platforms is where users are and will be. So that’s where your business should be, too.
  • 21. AboutMe As a software developer, I have always been interested in discovering new technology, how it can be used and how to harness its potential. Joey Rigor, CEO Kontak Mobile Apps. kontakios.com