1. John David Morris - 01/28/15
John D. Morris
1312 Lindsay Street
Chula Vista, CA 91913
(619) 701-1797 cell
j_morris@ix.netcom.com
Via Internet
To whom it may concern:
Enclosed are my credentials for your consideration with regard to any Vice President of Marketing, Vice President of Sales
and Marketing or CEO openings that may exist in your organization.
In the resume below you will find highlights from my career that include:
 Senior manager with two successful exits including IPO with eventual $3.95billion market cap and merger with solid
return to investors, as well as successful mergers with public and private companies Cannon Technologies, Digi
International and Texas Instruments.
 International experience as country manager at VP level, including responsibility for quota performance, P and L, human
resources, operations, facilities management, channel management, and customer support.
 Senior marketing and sales roles in technology startups, including over nine years experience at the VP level.
 Managing sales and marketing for technology that resulted in vertical market share of over 72%, and an IPO and
subsequent market cap of $3.95 billion, 30% year over year sales gains ($60 MM to $90 MM) and start up year over year
sales gains north of 200%.
 History of deal sizes in eight and nine figures with domestic and international fortune 100 companies, including
Honeywell, Johnson Controls, Siemens, Philips, Toshiba, Leviton, Schneider Electric, Welch Allen, Abbott Labs, LG,
Samsung, Motorola and numerous others.
 Extensive product management and launch experience, including four on-stage launches at technology’s pre-eminent and
most exclusive launch vehicle DEMO Letter’s DEMO Show.
 A two-year tenure as President and CEO, resulting in a 300% increase in sales and a successful exit through sale of the
company.
 Experience in every corner of networking from carrier-class networking equipment, to WAN/LAN, cellular GSM and
CDMA handets, printed electronics, device networking technologies (wireline/fieldbus, powerline carrier, 802.11b
ZigBee/802.15.4, Bluetooth, and 802.15.4/ZigBee), Tier-1 carrier class and enterprise software, embedded software,
semiconductors, systems and finished goods.
• Carrier-class customer credentials include AT&T, Sprint, MCI, Comcast, Quest, British Telecom, France Telecom,
Deutche Telekom, Telecom Italia, Korea Telecom, Telstra, NT&T, Telmex, Bezeq and Singapore Telecom
 Extensive international marketing and sales experience including Europe, Middle East and Asia Pacific Japan.
 Deep experience and connections in the venture capital and corporate strategic investment communities, including
working with European and Canadian companies seeking access to US venture capital
 Strong history as a change agent in every company I’ve been involved with.
 A history of building strong marketing and sales and executive teams.
 Solid credentials as a technology evangelist and public speaker including developer and deliverer of a 42 city speaking
tour with daily speaking fees paid of more that $22,000 per day.
I am seeking a senior management position with a technology related company (public or private) in need of an experienced
technology marketing and sales executive and recognized technology evangelist with solid start-up/entrepreneurial and
public company credentials and excellent ties to the Venture Capital community.
I look forward to discussing any opportunities you may have for which I might be considered.
Best Wishes.
Sincerely,
John D. Morris

2. John David Morris - 01/28/15
John D. Morris
1312 Lindsay Street
Chula Vista, CA 91913
(619) 701-1797 cell
j_morris@ix.netcom.com
Summary and Objectives
An energetic, entrepreneurial, start-up and public company experienced, and proven strategic marketing leader in
technology, with technical and managerial experience in product development, positioning, launch and introduction, sales
and channel development, seeking Vice President of Marketing assignment in the high technology industry. Core technical
competencies include semiconductors, system on a chip (SoC), custom ASICs, Real Time Location Systems (RTLS),
cellular GSM and CDMA handsets, real time operating systems (RTOS), digital imaging, 802.11b wireless LAN, Bluetooth
and ZigBee/802.15.4, 802.15.4a, mesh networking, managed services, embedded development tools, enterprise software,
Web Services, broadband and control networking, LEEDs Compliance, Internet connected devices (device networking), IP
connectivity, virtual office technology, frame relay and IP access devices, IP routing, IP-PBX, telecommunications carrier
marketing, network management, HVAC systems, power systems, broadcast facilities development, audio and video
integration. Solid credentials in raising venture funding , generating start-up investments and term sheets from both West
Coast and East Coast funds.
Education
University of Minnesota, Minneapolis, Minnesota
Bachelor of Science Degree - May 1985
Major: Economics and Finance
Minor: Electrical Engineering
History
Otay Venture Consulting – San Diego, CA – President and CEO – April 2008 - Present
SUTUS, INC. – Vancouver, B.C. Canada – Vice President of Global Marketing
IT and Telecommunications infrastructure equipment, 13 employees - IP Switch, VPN Router, E-mail Server, Application
Server, Data Storage, IP-PBX, VoIP, Softphone, Asterix, WiFi Access Point, Cloud Computing, Anti-Spam, Anti-Virus,
URL Filtering, Automated Backup, iPhone, Google Android, SAP Business One
• Direct report to CEO
• Developed new product positioning, emphasizing IT infrastructure over IP Telephony
• Identified change of direction in profile of channel partners
• Identified suitability of current product to support hosted ‘cloud-based’ applications including point of sale and
security applications
• Managed launch of anti-spam/anti-virus automated backup and Outlook integration products
• Recast all existing product literature
• Complete company Website redesign including support for mobile devices and SEO
• Launched new generation of product at DEMO 2010 on stage
• 6,800 press impressions within three days of launch
• Managed marketing programs with distribution and telecom carriers, including distribution sales training
• Worked with Polycom on partnership activities
• Identified and implemented new multi-location messaging including identification of over 1,100 new leads
NTERA – Dublin, Ireland/Philadelphia, PA – Venture consultant – Enterprise Ireland Portfolio Engagement
Printed Electronics Company, 12 employees – Printed Electronics, NanoChromic Displays
• Direct report to CEO
• Conducted technology review and examined total addressable market in preparation for seeking US Venture
Capital
• Prepared initial venture capital presentation
• Identified and advised on relevant venture firms to approach
decaWave, Ltd. – Dublin, Ireland/San Diego, CA – President, DecaWave Americas/CMO – Enterprise Ireland Portfolio
Engagement
Wireless Semiconductor Company, 14 employees – Real time Location Systems, RFID, cellular GSM and CDMA handsets,
Device Networking, Semiconductor, Custom ASICs, Energy Management, Automated Meter Reading (AMR), Embedded
Firmware, Enterprise Software, ZigBee, 802.15.4a, RF, Control Networking, IP, .XML, Mesh Networking

3. John David Morris - 01/28/15
• Chief Executive in Americas, responsible for all operational aspects including sales, marketing, operations,
human resources, distribution and corporate messaging, direct report to CEO
• Developed concept of mobile RTLS on 3G/4G handsets resulting in MOU process with LG including a pre-paid
advance chip order
• Responsible for management of Series A funding round world wide
• Manager of sales to 13 lead customers including Cisco, Motorola, Boeing, Mitsubishi, LG, Philips and Samsung
Jennic, Ltd. – Sheffield, U.K./San Diego, CA – Vice President of Americas/Vice President of Global Business
Development –October 2005 – April 2008
Wireless Semiconductor Company, 100 employees – Device Networking, Semiconductor, Custom ASICs, Energy
Management, Automated Meter Reading (AMR), Automated Meter Infrastructure (AMI), Embedded Firmware, Enterprise
Software, ZigBee, 802.15.4, RF, Control Networking, IP, .XML, LonWorks, ModBus, Device Net, BacNet, X-10, CDMA,
Mesh Networking
• Chief Executive in Americas, responsible for all operational aspects including sales, channel management,
marketing, operations, human resources, distribution and corporate messaging
• Responsible for channel construction including hiring direct sales, factory reps and distribution
• Manager of sales to Fortune 100 companies world wide
• Managed rollout of 3rd
party developer program
• Managed revenue from zero to top performing territory in the world in less than 6 months
• Rolled out second generation chip offering at Consumer Electronics Show – January 2007
• Key executive in managing company’s interface with the ZigBee Alliance
• Created strategies the built territory to over 225 customers in 18 months of operation
• Art directed Jennic “What Will you Do With It?” advertisements
• Five direct and 70 dotted line (reps) sales people
Chipcon AS/Figure 8 Wireless – San Diego, CA – Vice President of Marketing and Sales and Vice President of ZigBee
Marketing – December 2003 – October 2005
Wireless Mesh Networking Company, 105 employees – Device Networking, Semiconductor, Custom ASICs, Energy
Management, Automated Meter Reading (AMR), Advanced Meter Infrastructure (AMI), Embedded Firmware, Enterprise
Software, ZigBee, 802.15.4, RF, Control Networking, IP, .XML, LonWorks, ModBus, Device Net, BacNet, X-10, CDMA,
Mesh Networking
• Responsible for sales, product management and marketing, marketing strategy, channel management, corporate
messaging and direction worldwide
• Responsible for company launch at DEMOmobile 2004
• Manager of sales to Fortune 100 companies world wide
• Managed rollout of training and channel programs for company’s semiconductor partners and 3rd
party software
developers
• Developed system integrator channel program for Figure 8
• Rolled out developer training on two separate development tool platforms on three continents
• Key executive in raising institutional investment round in May 2004
• Responsible for corporate messaging, logos, collateral, web presence, and positioning
• Defined new product direction in systems products, leveraging success in embedded market to secure solid
market position in systems/enterprise software products
• Key executive in managing company’s interface with the ZigBee Alliance in marketing and certification cost
management efforts
• Key executive in management of corporate merger with Chipcon Group ASA, ultimately sold to Texas
Instruments with $200 million valuation
Eka Systems – San Francisco, CA and Gaithersburg, MD – Vice President of Marketing and Sales – July 2002 – October
2003
Wireless Mesh Networking Company, 13 employees – Device Networking, Semiconductor, Custom ASICs, Energy
Management, Automated Meter Reading (AMR), Advanced Metering Infrastructure (AMI), Embedded Firmware,
Enterprise Software, Bluetooth, RF, Control Networking, IP, Mesh Networking
• Responsible for sales, product management and marketing, marketing strategy, corporate messaging and
direction worldwide
• Responsible for management of worldwide sales force and utility channel that successfully rolled out technology
to over 30 sites world-wide and achieved a nearly 100% reorder rate
• Successfully repositioned company launched company on-stage at DEMO 2003
• Key executive in developing Series A venture funding presentations and positioning, achieving term sheets on
multiple occasions
• Manager of relationships with fortune 500 OEM customers

4. John David Morris - 01/28/15
• Managed and closed major power utility trials in US and Singapore
• Obtained large-scale technology trial with major Russian power utility and an LOI for $100 million in revenue
over 5 years
• Oversaw development of distribution relationship with major investor owned utility (IOU)
• Developed company channel strategy including recruitment of first channel partners
• Managed relationships with top tier venture capital firms
• Responsible for external contractors and Public Relations firm
• Direct report to President and CEO
Embrace Networks – Sunnyvale, CA – Vice President of Marketing/Vice President of Sales and Marketing – June 2001-
June 2002 - Device Networking and Web Services Company, 50 employees – Device Networking, Semiconductor, Custom
ASICs, Web Services, Embedded Firmware, Enterprise Software, XML, SOAP, JAVA, IP, HTML, RFID, Digital Imaging,
802.11b wireless LAN, Medical Devices, Application Servers
• Responsible for product management team and marketing, marketing strategy, corporate messaging and direction
worldwide
• Oversaw all corporate communications, web content, and outbound marketing activities through staff of 12
• Launched Embrace’s flagship product at DEMO 2002, including negotiating participation of four Fortune 500
partners in the event and obtaining ‘on stage’ presence at the show
• Managed product team responsible for enterprise software platform and Embrace’s hardware platform offerings
• Developed and staffed corporate partners program resulting in recruitment of 10 partner companies representing
interests in custom ASIC tools, semiconductors and real time operating systems
• Managed development of entire corporate presence and launch website
• Art director of all company collateral
• Managed relations with external contractors and Public Relations firm
• Established and rolled out corporate monthly review processes
• Initiated process of filing corporate trademarks and copyrights
• Hired and trained first company sales force and achieved first revenue, team transitioned successfully to VP of
Sales when recruited
• Managed sales staff responsible for first successful customer trials
• Managed establishment of company presence in Asia/Pacific and Europe, including recruitment of two partners
in Japan
• Direct report to President and CEO
Quick Eagle Networks – Sunnyvale, CA – Vice President of Marketing – June 2000-June 2001
$65 MM Telecom Broadband Access and Network Management Company, 200 employees – Telecommunications
Hardware and Software, Broadband, Network Management, Managed Services, Operating Systems, WAN, LAN, SNMP,
Frame Relay, IP, DSL, IP, routing, Cisco/Nortel/Lucent Interoperability
• Responsible for marketing strategy and direction worldwide
• Oversaw all corporate communications, web content, tech support and outbound marketing activities through
staff of 12
• Department achieved ‘world-class’ (>85%) customer satisfaction ratings in Quality Resource Associates year
2000 survey for several areas under supervision including, Technical Support (94.6%), Brochures and Data Sheets
(93.9%), Documentation (88.3%) and Web Site (87.3%)
• Customers included AT&T, Sprint, MCI, British Telecom, France Telecom, Deutche Telekom, Telecom Italia,
Korea Telecom, Telstra, NT&T, Telmex, Bezeq and Singapore Telecom
• Conceived of and executed carrier focus groups to identify future network direction – launched with
MCI/Worldcom in February 2001
• Art director of company’s “Bush/Gore” ad campaign responsible for 40% increase in web site traffic, and drove
revenue run rate from $60MM per year to $90MM by close of the campaign
• Partnered with CEO and board level subcommittee on strategic positioning and edge routing product
development
• Directed development of standardized product release documentation
• Increased analyst coverage from one firm to eight
• Managed world-wide training department
• Key participant of channel rollout team developing channel partnerships with Sprint North Supply, Anixter,
Black Box, Interlink communications and others
• Organizer of focus group activities directed at key customer Worldcom/MCI
• Direct report to President and CEO
Echelon Corporation-Palo Alto, CA – Senior Director - Channel Sales - Americas- October 1994- June 2000

5. John David Morris - 01/28/15
$40 MM Network Technology Company – Hardware, Software, Semi-Conductors, Control Networking, Building
Automation, Industrial Automation, Home Automation, Automated Meter Reading (AMR), Automated Metering
Infrastructure (AMI) and Operating Systems
Initial public offering – July 1998 – NASDAQ-ELON – market capitalization of $3.95 billion as of March 14, 2000.
• Developer/Manager of Open Systems ’99 road show
• 42 City North America technology road show featuring Echelon’s Internet Protocol routing
solution, the i.lon and seamless Internet connectivity for the millions of LonWorks products
Worldwide.
• Assembled coalition of 22 customer/developer sponsors for tour
• Tour exceeded corporate financial targets by over $100,000
• Tour video webcast initiated November 1999
• Responsible for export of tour to Europe, and Asia Pacific in Q1 2000
• Responsible for assembly of sales channel for the Company’s new end use product line. Completed task of
assembling channel (37 partners against a quota of 20) with members representing over $200 million in
annualized system sales in less than 90 days.
• Responsible for LonPoint product launch for North and South Americas, Japan, Asia/Pacific and Australia.
Responsibilities include press and channel development tours, coordination and refinement of press releases,
development of strategic channel partner relationships and interface to potential OEM users of the system
components.
• Reported to the Vice President of Echelon Americas.
Echelon Corporation-Director of Marketing – Systems Products - 1996-1997
• Directed development of Echelon’s LonPoint line of end-user control products, including initial oversight of a
development team of 15 engineers, and three product marketing executives. Responsibilities include positioning,
launch and distribution plans, sales training, channel identification and development, focus group activities, and
customer training.
• Chief technology evangelist for the LonWorks Control Networking Platform worldwide. Responsibilities include
major speeches and presentations at major industry trade shows and events, and speaking tours. Served as
Echelon’s primary building controls industry contact for interviews and press conferences both in North America
and overseas.
• Founded LonMark Interoperability Association Systems Integration Task Group. Three years as Chairman of
End-User/Contractor task group in 225 member, international standards and trade organization.
Echelon Corporation-Systems Integration Program Manager – 1994-1996
• Responsible for development of the company’s end-use dealer channel worldwide. Activities included
development, launch, promotion, advertisement, collateral development, sales force training and program rollout
in North America and Europe. Direct report to Echelon's Vice President of Worldwide Marketing and Sales.
• Developed and delivered Echelon’s Systems Integration Training Course - Echelon’s highest revenue producing
training offering.
• Responsible for the platform’s wide acceptance in the building control industry. Managed the platform to a de-
facto standard position, with over 45% market share in North America and 72% market share world-wide.
SASCO Electric- Cerritos, CA – Chief Sales and Marketing Executive, Network Integration Services and Multi-Media
1992-1994
$600MM Specialty Contractor – Electrical, Network, Telecommunications, Film and Broadcast Facilities and Computer
Systems and Networking
• Divisional sales growth from zero revenue to $45 million in two years.
• Leader of SASCO's Network Integration Services division which rose in production to 3rd in the Los Angeles
market place in only 2 years with $25 million in annual sales. Built division staff from 2 to a peak of 70
employees.

6. John David Morris - 01/28/15
• One of the Los Angeles Basin's foremost power quality engineers.
• Architect of North America’s first fully developed virtual office implementation for Chiat/Day Advertising,
including full integration of computer networks, broadband media distribution, video teleconferencing, as well as
office and boardroom automation.
• Development of marketing, sales and ROI illustration materials for energy management and energy services
projects.
• Co-developed of high-speed network and broadband applications for Disney Feature Animation.
• Principal designer of conceptual multi-media and infrastructure designs for DreamWorks SKG at Playa Vista
Studios
• Top marketing and sales executive in $45 million division of $150 million organization, reported to Group
President
Falconer's Commercial- Minneapolis, MN - President - 1990-1992
Fraser-Morris Electric Co. – Minneapolis, MN -Senior Vice President- 1981-1990

7. John David Morris - 01/28/15
• One of the Los Angeles Basin's foremost power quality engineers.
• Architect of North America’s first fully developed virtual office implementation for Chiat/Day Advertising,
including full integration of computer networks, broadband media distribution, video teleconferencing, as well as
office and boardroom automation.
• Development of marketing, sales and ROI illustration materials for energy management and energy services
projects.
• Co-developed of high-speed network and broadband applications for Disney Feature Animation.
• Principal designer of conceptual multi-media and infrastructure designs for DreamWorks SKG at Playa Vista
Studios
• Top marketing and sales executive in $45 million division of $150 million organization, reported to Group
President
Falconer's Commercial- Minneapolis, MN - President - 1990-1992
Fraser-Morris Electric Co. – Minneapolis, MN -Senior Vice President- 1981-1990