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7 Promotions- 4 P's
1.
*Product * Price * Place *
Promotion
2.
*Product * Price * Place *
Promotion
3.
What Products will
you have? What Services will you offer? What Brands will you carry? Who will be your supplier?
4.
Who will be
your supplier? http://www.toptenwholesale.com American Wholesalers and Distributors Directory
5.
*Product * Price * Place *
Promotion
6.
* Costs &
Expenses * Supply vs. Demand * Consumer Perceptions * Competition * Govt. Regulations
7.
* Obtain a
Return on Investment (ROI) * Obtain Market Share ObjectivesObjectives – Policies – Strategies - Techniques
8.
^Flexible Pricing^Flexible Pricing ^One
Price Policy^One Price Policy Objectives – PoliciesPolicies – Strategies - Techniques
9.
^Cost Based Pricing^Cost
Based Pricing ^Demand Based Pricing^Demand Based Pricing ^Competition Based Pricing^Competition Based Pricing Objectives – Policies – StrategiesStrategies - Techniques
10.
PrestigePrestige Short-Term StrategyShort-Term Strategy Market
Penetration StrategyMarket Penetration Strategy Loss LeaderLoss Leader Status QuoStatus Quo Objectives – Policies – Strategies - TechniquesTechniques
11.
*Product * Price * Place *
Promotion
12.
13.
*Product * Price * Place *
Promotion
14.
15.
16.
GOAL: BRAND RECALL…
EVOKED SET REPETITIONS & SLOGANS/ JINGLES FEEL GOOD & HUMOR
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