SlideShare une entreprise Scribd logo
1  sur  3
Télécharger pour lire hors ligne
What is Web Analytics and !
Why is it Essential to Driving Business?
!"#$%&'%()'*+,'%(%&-.$#/#$%#&#'&($)#&*)#$*+',)$-./#&++0'&1,#2&/#34#5&16,'$*5#
+0%137,'#4,,)-&+89#),%$',%#&*)#*,,)%#&+'3%%#16,#,*1$',#3*.$*,#0*$:,'%,#34#
+3*%07,'%!#;3*%$),'#$1#.$8,#&#43+0%#5'30(9#3*./#73',#43+0%,)9#&*)#73',#
&++0'&1,9#&%#/30#+&*#%,1#%(,+$4$+#4$.1,'%#&*)#.$%1,*#$*#3*#63*,%19#(,,'<13<(,,'#
+3*:,'%&1$3*%#$*#&*#$*%1&*1!




                                                                     !




0(1+2-3/'!"#$%&'4%)%5'"11+5/6
 =6,#4&%1,%1#%3+$&.#&*)#2,-#&*&./1$+%#(.&143'7#
 &:&$.&-.,#13)&/#2$16#&*#$*10$1$:,9#+0%137$>&-.,#
 0%,'#$*1,'4&+,!#

 =6,#73%1#+37(',6,*%$:,#&*)#6$%13'$+&.#$*43'7&<
 1$3*#&:&$.&-.,#13)&/9#2$16#16,#.,&%1#&730*1#34#
 %(&7#',10'*,)#(,'#?0,'/!##

 @..#/30#+&*#0%,#('$+$*5A#B3#.$7$1%#&',#%,1#43'#16,#
 &730*1#34#?0,'$,%#3'#16,#&730*1#34#)&1&#',10'*,)9#
 7&8$*5#C3+$&.#D&)&'#$),&.#43'#%,':$+$*5#70.1$(.,#
 +.$,*1%#3'#+&7(&$5*%!##




                                                                                   "
7"*'.8$/'.5%(/&%.+/'."'9"5+'+11+#.$:+'9%5;+.$(2'%()'$(#5+%/+)'/%&+/
     F',)$+1#1',*)%A#C3+$&.#D&)&'#$),*1$4$,%#13($+%#2$16#16,#73%1#:3$+,#%6&',#&'30*)#/30'#-'&*)#3'#
     13($+9#&*)#+&*#-,#0%,)#13#)$%+3:,'#*,2#7&'8,1%#3'#+&7(&$5*#%1'&1,5$,%!




     G*32#26,',#/30#%1&*)#&5&$*%1#16,#+37(,1$1$3*A#H/#+37(&'$*5#+3*:,'%&1$3*%#&-301#/30'#-'&*)#
     :%!#16,#+37(,1$1$3*9#C3+$&.#D&)&'#+&*#-,#0%,)#13#$),*1$4/#8,/#)$44,',*1$&13'%#13#6$56.$561#$*#/30'#
     7&'8,1$*5#+3(/9#13#),:,.3(#('3)0+1%#16&1#4$..#&#*,,)#0*<7,1#-/#16,#+37(,1$1$3*9#&*)#13#%,1#
     -,*+67&'8%#43'#/30'#%&.,%#1,&7!##


     I$%1,*$*5#13#+0%137,'%#/$,.)%#-,11,'#',%0.1%A#J3#+3*%07,'%#',&../#2&*1#26&1#/30#16$*8#16,/#)3K#
     @',#16,/#5,11$*5#,:,'/16$*5#16,/#,L(,+1#4'37#/30'#-'&*)#3'#('3)0+1K#C3+$&.#D&)&'#$%#&#4&%19#
     %$7(.,#&*)#)&1&<)'$:,*#2&/#13#4$*)#301M&*)#16,*#',(3'1#$1#13#/30'#1,&7#13#1&8,#&+1$3*#3*#16,#
     ',%0.1%!

     J,1,+1#(&$*#(3$*1%#&*)#&))',%%#16,7#4&%1,'A#N%$*5#(',<%,19#
     &0137&1$+&../#5,*,'&1,)#?0,'$,%#+0%137$>,)#-/#/309#C3+$&.#
     D&)&'#+&*#&.,'1#/30#13#&*/#+6&*5,%#$*#%,*1$7,*1#3'#
     +3*:,'%&1$3*#%($8,%#&'30*)#/30'#('3)0+1#3'#-'&*)9#&*)#
     16,*#344,'%#16,#+&(&-$.$1$,%#13#),.:,#),,(,'#2$16$*#16,#)&1&#
     13#4$*)#301#26/M%3#/30#+&*#1&8,#$*43'7,)#&+1$3*9#4&%1,'!#

     I,&'*#4'37#(&%1#(,'43'7&*+,A#C3+$&.#D&)&'#+&*#
     7,&%0',#(&%1#+&7(&$5*#(,'43'7&*+,#&5&$*%1#+0'',*1#
     3*.$*,#+3*:,'%&1$3*#1',*)%#13#),1,'7$*,#26&1#23'8,)9#
     26&1#)$)*O1#&*)#26,',#+6&*5,%#*,,)#13#-,#7&),!##




                                                                                                           E

Contenu connexe

Tendances

Despacho conjunto nº300 97 de 09 setembro
Despacho conjunto nº300 97 de 09 setembroDespacho conjunto nº300 97 de 09 setembro
Despacho conjunto nº300 97 de 09 setembro
patronatobonanca
 
16 intégrales curvilignes, formes différentielles
16 intégrales curvilignes, formes différentielles16 intégrales curvilignes, formes différentielles
16 intégrales curvilignes, formes différentielles
Achraf Ourti
 
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin CormackRe-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
Chris Purrington
 
Pet stain removal fort lauderdale with the best carpet cleaning company
Pet stain removal fort lauderdale with the best carpet cleaning companyPet stain removal fort lauderdale with the best carpet cleaning company
Pet stain removal fort lauderdale with the best carpet cleaning company
Absolute Best Carpet Cleaners
 
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
Dimitris Psounis
 
Understanding variations of entanglement and complexity: A way to influence e...
Understanding variations of entanglement and complexity: A way to influence e...Understanding variations of entanglement and complexity: A way to influence e...
Understanding variations of entanglement and complexity: A way to influence e...
RSD7 Symposium
 
Homer street prospectus feb 2012
Homer street prospectus feb 2012Homer street prospectus feb 2012
Homer street prospectus feb 2012
rishin86
 

Tendances (19)

Zeta Soft Inc
Zeta Soft IncZeta Soft Inc
Zeta Soft Inc
 
Annotating documents, the eXtensible Wiki Way
Annotating documents, the eXtensible Wiki WayAnnotating documents, the eXtensible Wiki Way
Annotating documents, the eXtensible Wiki Way
 
Youkomlun
YoukomlunYoukomlun
Youkomlun
 
Despacho conjunto nº300 97 de 09 setembro
Despacho conjunto nº300 97 de 09 setembroDespacho conjunto nº300 97 de 09 setembro
Despacho conjunto nº300 97 de 09 setembro
 
Iwt assignment 3
Iwt  assignment 3Iwt  assignment 3
Iwt assignment 3
 
Congreso ciudades inteligentes cohousing madrid
Congreso ciudades inteligentes cohousing madridCongreso ciudades inteligentes cohousing madrid
Congreso ciudades inteligentes cohousing madrid
 
16 intégrales curvilignes, formes différentielles
16 intégrales curvilignes, formes différentielles16 intégrales curvilignes, formes différentielles
16 intégrales curvilignes, formes différentielles
 
Dance: Creating a Halloween dance
Dance: Creating a Halloween danceDance: Creating a Halloween dance
Dance: Creating a Halloween dance
 
Кирия И.В., Новикова А.А. "Трансформация медиапотребления в сельской глубинке...
Кирия И.В., Новикова А.А. "Трансформация медиапотребления в сельской глубинке...Кирия И.В., Новикова А.А. "Трансформация медиапотребления в сельской глубинке...
Кирия И.В., Новикова А.А. "Трансформация медиапотребления в сельской глубинке...
 
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin CormackRe-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
 
Memes heddy
Memes heddyMemes heddy
Memes heddy
 
Pet stain removal fort lauderdale with the best carpet cleaning company
Pet stain removal fort lauderdale with the best carpet cleaning companyPet stain removal fort lauderdale with the best carpet cleaning company
Pet stain removal fort lauderdale with the best carpet cleaning company
 
The use of Volunteer Geographical Information to improve global land cover
The use of Volunteer Geographical Information to improve global land coverThe use of Volunteer Geographical Information to improve global land cover
The use of Volunteer Geographical Information to improve global land cover
 
An Effort to Restore from Imperata Grassland to Secondary Forest in Samboja L...
An Effort to Restore from Imperata Grassland to Secondary Forest in Samboja L...An Effort to Restore from Imperata Grassland to Secondary Forest in Samboja L...
An Effort to Restore from Imperata Grassland to Secondary Forest in Samboja L...
 
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
ΠΛΗ20 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 4
 
PRML ベイズロジスティック回帰 4.5 4.5.2
PRML ベイズロジスティック回帰 4.5 4.5.2PRML ベイズロジスティック回帰 4.5 4.5.2
PRML ベイズロジスティック回帰 4.5 4.5.2
 
Understanding variations of entanglement and complexity: A way to influence e...
Understanding variations of entanglement and complexity: A way to influence e...Understanding variations of entanglement and complexity: A way to influence e...
Understanding variations of entanglement and complexity: A way to influence e...
 
Homer street prospectus feb 2012
Homer street prospectus feb 2012Homer street prospectus feb 2012
Homer street prospectus feb 2012
 
إجراءات الإفراج المسبق
إجراءات الإفراج المسبقإجراءات الإفراج المسبق
إجراءات الإفراج المسبق
 

En vedette (7)

Gallup Healthreform
Gallup HealthreformGallup Healthreform
Gallup Healthreform
 
Social Radar Presentation: Customer Discovery and Business Model
Social Radar Presentation: Customer Discovery and Business Model Social Radar Presentation: Customer Discovery and Business Model
Social Radar Presentation: Customer Discovery and Business Model
 
Social Radar 3.0 Deck
Social Radar 3.0 DeckSocial Radar 3.0 Deck
Social Radar 3.0 Deck
 
State of the Union
State of the UnionState of the Union
State of the Union
 
Infegy Social Analytics White Paper
Infegy Social Analytics White PaperInfegy Social Analytics White Paper
Infegy Social Analytics White Paper
 
WeddingWire Photo Gallery
WeddingWire Photo GalleryWeddingWire Photo Gallery
WeddingWire Photo Gallery
 
Social Radar Introduction
Social Radar IntroductionSocial Radar Introduction
Social Radar Introduction
 

Similaire à Social Radar ROI

Filtrowanie treści - dylematy operatorów serwisów społecznościowych
Filtrowanie treści - dylematy operatorów serwisów społecznościowychFiltrowanie treści - dylematy operatorów serwisów społecznościowych
Filtrowanie treści - dylematy operatorów serwisów społecznościowych
Cendoo
 
Wierzbowski
WierzbowskiWierzbowski
Wierzbowski
cendoo1
 
Capitulo 3.9 Gestion Tributaria Mipro ERP
Capitulo 3.9 Gestion Tributaria Mipro ERPCapitulo 3.9 Gestion Tributaria Mipro ERP
Capitulo 3.9 Gestion Tributaria Mipro ERP
Death User
 
Start-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
Start-up: FanpageTrender.pl - pomiar działań marketingowych na FacebookuStart-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
Start-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
cendoo1
 
Fanpage Trender
Fanpage TrenderFanpage Trender
Fanpage Trender
Cendoo
 
Sneak preview validators 2010
Sneak preview validators 2010Sneak preview validators 2010
Sneak preview validators 2010
Validators
 
Ico corporate presentation en
Ico corporate presentation enIco corporate presentation en
Ico corporate presentation en
Harpreet kaur
 

Similaire à Social Radar ROI (20)

Safeway presentation
Safeway presentationSafeway presentation
Safeway presentation
 
English
EnglishEnglish
English
 
Thai Alcoholic Beverages Regulations 2011
Thai Alcoholic Beverages Regulations 2011Thai Alcoholic Beverages Regulations 2011
Thai Alcoholic Beverages Regulations 2011
 
APP Panacea o Ilusión
APP Panacea o IlusiónAPP Panacea o Ilusión
APP Panacea o Ilusión
 
Filtrowanie treści - dylematy operatorów serwisów społecznościowych
Filtrowanie treści - dylematy operatorów serwisów społecznościowychFiltrowanie treści - dylematy operatorów serwisów społecznościowych
Filtrowanie treści - dylematy operatorów serwisów społecznościowych
 
Wierzbowski
WierzbowskiWierzbowski
Wierzbowski
 
Ph 2
Ph 2Ph 2
Ph 2
 
Innovations democra tic-document-veille-slideshare
Innovations democra tic-document-veille-slideshareInnovations democra tic-document-veille-slideshare
Innovations democra tic-document-veille-slideshare
 
Locality in long-distance phonotactics: evidence for modular learning
Locality in long-distance phonotactics: evidence for modular learningLocality in long-distance phonotactics: evidence for modular learning
Locality in long-distance phonotactics: evidence for modular learning
 
Capitulo 3.9 Gestion Tributaria Mipro ERP
Capitulo 3.9 Gestion Tributaria Mipro ERPCapitulo 3.9 Gestion Tributaria Mipro ERP
Capitulo 3.9 Gestion Tributaria Mipro ERP
 
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
 
Ph 35
Ph 35Ph 35
Ph 35
 
Seminar@TU/e 2010 - Montali - Business Constraint Monitoring and Operational ...
Seminar@TU/e 2010 - Montali - Business Constraint Monitoring and Operational ...Seminar@TU/e 2010 - Montali - Business Constraint Monitoring and Operational ...
Seminar@TU/e 2010 - Montali - Business Constraint Monitoring and Operational ...
 
Start-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
Start-up: FanpageTrender.pl - pomiar działań marketingowych na FacebookuStart-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
Start-up: FanpageTrender.pl - pomiar działań marketingowych na Facebooku
 
Fanpage Trender
Fanpage TrenderFanpage Trender
Fanpage Trender
 
Caracterizacion de lesiones focales hepaticas por TCMD
Caracterizacion de lesiones focales hepaticas por TCMDCaracterizacion de lesiones focales hepaticas por TCMD
Caracterizacion de lesiones focales hepaticas por TCMD
 
Fachada - O verdadeiro cartão de visita de uma loja. Artigo para a Edição 452...
Fachada - O verdadeiro cartão de visita de uma loja. Artigo para a Edição 452...Fachada - O verdadeiro cartão de visita de uma loja. Artigo para a Edição 452...
Fachada - O verdadeiro cartão de visita de uma loja. Artigo para a Edição 452...
 
Sneak preview validators 2010
Sneak preview validators 2010Sneak preview validators 2010
Sneak preview validators 2010
 
Ico corporate presentation en
Ico corporate presentation enIco corporate presentation en
Ico corporate presentation en
 
The Deck is Stacked
The Deck is StackedThe Deck is Stacked
The Deck is Stacked
 

Social Radar ROI

  • 1. What is Web Analytics and ! Why is it Essential to Driving Business?
  •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
  •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