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CSI Content: Who Killed ECM?

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Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. Presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.

Publié dans : Technologie
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CSI Content: Who Killed ECM?

  1. CSI: Content<br />Who killed ECM?<br />@johnnewton<br />
  2. Alfresco is<br />Enterprise Software +<br />Content Management +<br />Commercial Open Source<br />Management Team Experience<br />Largest private Open Source company by revenue<br />Investors<br />
  3. Once upon a time, IT was controlled by highly intelligent, logical, controlled people…<br />I use Java! Get used to it!!!<br />Man! You are awesome!!!<br />
  4. And technology would flow from the Fortune 1000…<br />Image courtesy of John Mancini – AIIM.org<br />
  5. And they controlled and centralized all applications and data…<br />Image courtesy of John Mancini – AIIM.org<br />
  6. Yes, your honor!<br />I did leave my mobile without password protection!<br />Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />And these applications knew what they were good at… <br />Image courtesy of John Mancini – AIIM.org<br />
  7. But their user interfaces were very powerful, but not very user friendly…<br />
  8. And some of the vendors had all the control… <br />Hey You!<br />Yeah You!<br />You’re not going anywhere?<br />It’s time to renew!<br />Isn’t that called Racketeering?!<br />
  9. And there was no incentive to innovate…<br />I used to be a developer IBM, but they had me work on FileNet! <br />
  10. This left customers a little unhappy…<br />You’re asking how much for this crap?!!<br />
  11. And thus was born “Free Software”!Born of Religion?!?<br />
  12. And Anarchy?!?<br />I said I’m checking the code change in!<br />
  13. Communists?<br />There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!<br />
  14. Look who’s talking!<br />
  15. Apologies to the Times Cartoonist Peter Brookes<br />Operating a rogue Linux machine!<br />And IT started getting nervous about something Open Source…<br />
  16. Quickly Open Source evolved with Linux<br />Let’s stay Open, Modular and Free!<br />
  17. Open Source was Built Differently<br />
  18. Open Source removed the Lock-in and opened the Architecture…<br />Customer<br />Customer<br />Customer<br />Media<br />Code<br />Sales<br />Blogger<br />Reception<br />Developer<br />Developer<br />Product<br />Mgmt<br />Shipping<br />Customer<br />Development<br />(Bugs)<br />Internet<br />and<br />Community<br />Mgmt<br />Support<br />Engineer<br />QA<br />Support<br />Marketer<br />Accounts<br />Partner<br />Marketing<br />Tester<br />Partner<br />Partner<br />Partner<br />Open Source<br />Closed Source<br />
  19. Lifecycle of an Open Source Project<br />Internet<br />Downloads<br />Design and Compose<br />I fixed a bug!<br />I want to buy!<br />Community<br />Deployment<br />Contribution<br />Image courtesy of John Mancini – AIIM.org<br />
  20. Virtuous Cycle – A New Value Chain for Software<br />PROJECT GOVERNANCE<br />Development<br />Distribution<br />Marketing<br />Sales / Consulting<br />Support<br />Develop from other Open Source Components<br />Deliver for free over the internet<br />Market by Word of Mouth and Community<br />Demand is generated inside the company – Solves the problem or not<br />Users participate in QA and resolution of problems with the code<br />Product Mgmt<br />Community participates in ideas, priorities, testing and new components<br />
  21. Strong Governance led to Professional Open Source<br />Open Source is like Economy Class!<br />You get nice champagne in first class, but you still get there at the same time!<br />Marten Mickos – CEO of Eucalyptus and former CEO of MySQL<br />
  22. And this was the environment in which Alfresco System was born<br />Web<br />Applications<br />Portals<br />Web Services<br />BPM<br />App Server<br />Email<br />CMIS<br />Virtual File System<br />Portal Server<br />SOAP<br />FTP<br />CIFS<br />WebDAV<br />High Availability<br />
  23. Web<br />Shared Drive<br />Email<br />Portals<br />Office Protocol<br />Innovating in access and simplicity<br />
  24. Value Proposition: Universal Access and Control<br />Shared<br />Drive<br />Interface<br />Web<br />Access<br />Shared<br />Drive<br />Rules<br />Automation<br />Compliance<br />Applications<br />Before<br />After<br />
  25. And easily deployed and consumable<br />It’s so small it even fits on this USB stick!<br />
  26. Many Use Cases<br />Document Management<br />Content Collaboration<br />Records Management<br />Image Archiving<br />Citizen Web Sites<br />Laws & Regs Online<br />Contracts<br />Correspondence<br />Inquiry Tracking<br />Case Management<br />Emergency Coordination<br />Intelligence<br />Defense<br />Police<br />Legal and Justice<br />Legislation<br />Scientific Research<br />Regulation<br />Revenue and Taxation<br />Housing<br />Employment and Labor<br />Education and Training<br />
  27. How Do We Make Money?<br />Open Source Distribution<br /><ul><li>Low cost of distribution
  28. Global Reach
  29. Community development
  30. Community as large as IBM or DCTM</li></ul>Dual License for developers<br /><ul><li>OEM, Hosting & Appliances
  31. Most popular license
  32. Protects embedding opportunities</li></ul>Support & Services<br /><ul><li>Try before buy
  33. Low-touch sale
  34. Maintenance and support for production use
  35. Insurance of certification & indemnification</li></ul>Multiple Channels<br /><ul><li>Telesales
  36. Local integrators
  37. Major SIs
  38. OEM embedding</li></li></ul><li>Open Source Check List <br /><ul><li>No lock-in
  39. Lower cost of development, marketing, sales and support
  40. Lower cost to customer
  41. Community drives innovation
  42. No anarchy or religiosity</li></li></ul><li>In the world of ECM, there were definitely changes afoot…<br />Oh man!<br />Not another ECM Acquisition!!!<br />
  43. Powerful forces of good were at work…<br />Social Networks<br />Mobile<br />Cost<br />Internet<br />Moore’s Law<br />
  44. And cheaper technology had new peopleusing the technology…<br />To<br />From<br />Feeling<br />Visual<br />Warm and interactive<br />Likes touch interfaces<br />Logical<br />Concrete<br />Not very friendly<br />Probably has a Blackberry<br />
  45. And the People were getting younger<br />Email<br />Generation<br />Facebook<br />Generation<br />Age 46<br />Age 26<br />Age 65<br />
  46. Left-brained<br />Thinking<br />Right-brained<br />Feeling<br />Everyone<br />Else<br />Objects<br />Analysis<br />Linear<br />Logical<br />Past<br />Factual<br />People<br />Connections<br />Spatial<br />Artistic<br />Future<br />Conceptual<br />Image:<br />WIRED Magazine Issue 13.02 – Feb 2005<br />And cheaper technology had transformed the typical user from left-brained to right-brained…<br />Programmers<br />
  47. And the right-brained people transformed their technology and their applications…<br />The Majority of Users<br />People<br />Mobile<br />Connections<br />Spatial<br />Artistic<br />Conceptual<br />Future<br />
  48. And most people all cheered this new technology…<br />
  49. And technology became democratized…<br />Yes We Can!...<br />Play Angry Birds!<br />
  50. But this lack of control made some people very angry…<br />I hate it when he plays<br />Angry Birds!<br />You’re Fired!!!<br />
  51. And the technology touched everyone from their homes to their workplaces<br />And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”<br />Photo source:<br />http://www.flickr.com/photos/notionscapital/<br />
  52. 1 -- real time connectivity<br />2 -- smart & geo-aware mobile devices<br />3 -- ubiquitous & cheap bandwidth<br />
  53. And IT started to lose control,especially based upon age differences<br />Inside the Enterprise<br />Outside the Firewall<br />Good Heavens!<br />Put that Tweet in a Repository!<br />Chill Seymour!<br />We don’t need you anyway!<br />IT<br />Users<br />40<br />
  54. And this killed off interest in enterprise software…<br />
  55. But where was the body?<br />I know we had a bunch of Documentum licenses somewhere!<br />
  56. Users were too busy looking for right-brained applications in the enterprise???…<br />Collaboration<br />Video<br />Mobile<br />Social Media<br />Real-Time<br />Some images from Gartner PCC – Apr 2011<br />
  57. But Enterprise IT was not ready for…<br />new generation of workers<br />new types of devices and content<br />
  58. And then the Revolution happened…<br />Down with the Government!<br />And we demand a<br /> for the enterprise!<br />And a<br />And a<br />
  59. And the CIO didn’t know what to do…<br /><ul><li>“Nobody has figured this out”
  60. “There will be a need for the consumer-based technologies.”
  61. “The workforce coming in will have different expectations.”
  62. “The whole industry is changing and changing very fast.”
  63. “Whether the CIO wants it or not, it is coming in”</li></ul>Survey conducted by AIIM – Aug 2010<br />20 CIOs interviewed<br />9 different industries<br />
  64. And Systems of Engagement emergedthat worked the way users wanted to work…<br />Courtesy of John Mancini – AIIM.org<br />
  65. Relevance<br />What’s that got to do with ECM?!<br />I’m sure the answer is in here somewhere?!!!<br />
  66. And Social created more Content and more Content led to more Social…<br />
  67. And users with this Content led to…<br />Explanation<br />Participation<br />Content is the Conversation…<br />Engagement<br />Quality<br />Results<br />
  68. And the types of Content changed!<br />51<br />Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko<br />
  69. And it wasn’t just your parents’ “documents”…<br />Video, Audio and Photographs<br />Real-time Market Analysis<br />Real-time Meeting Minutes<br />Whiteboards<br />Customer Stories<br />
  70. And security could be a real issue…<br />Look at that picture he posted on Twitter!!!<br />
  71. I could have sworn I was logged into SharePoint!!!<br />
  72. Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />Which is why left-brained and right-brained services started helping each other<br />Systems of Engagement<br />Open and accessible<br />Interaction-oriented<br />User-centric<br />Ubiquitous deployment<br />Self-provisioned<br />Courtesy of John Mancini – AIIM.org<br />
  73. The flow of IT reversed!<br />
  74. Enterprise applications became more social and intuitive…<br />Productive<br />Consumer-like<br />More Social<br />Real-time Communications<br />Rich Media<br />Connected to favorite apps<br />
  75. And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…<br />Collaboration & Social Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Content Services<br />Communication<br />Process and Workflow<br />
  76. IT wanted architectures thatbuild right-brained apps on a strong foundation…<br />Mobile<br />Distribution / Syndication<br />Desktop<br />Web Site<br />Social Networks<br />Information Workplace Platform<br />Rich Content<br />Mobile<br />Social<br />Integration<br />HTML5<br />On Premise<br />In the Cloud<br />UI & Portal<br />Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Collaboration & Social Services<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />Content Services<br />Process and Workflow<br />Communication<br />Superscale Data<br />Superscale Storage<br />ERP<br />CRM<br />
  77. CMIS helped to deliver Content to all the new (and old) applications…<br />Web Sites<br />SharePoint<br />Confluence<br />& Jira<br />Jive<br />Drupal<br />Dropbox<br />Content plus…<br /><ul><li>Metadata
  78. SQL-like queries
  79. Holders
  80. Relationships
  81. Fulltext
  82. REST or SOAP</li></ul>Lotus<br />Connections<br />Facebook<br />SAP<br />JBoss<br />Portal<br />
  83. So maybe ECM wasn’t dead after all…<br />We just need to figure out how we pay for this stuff!<br />
  84. social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />browser/portal<br />version control<br />online<br />channel optimization<br />wcm<br />web authoring<br />rich-media<br />Analytics<br />mobile support<br />transactional<br />content management<br />BPM<br />workflow<br />compliance<br />RM<br />archives<br />content management as<br />infrastructure<br />metadata<br />life cycle control<br />integration<br />Interfaces<br />repository<br />platform<br />Source: Gartner ECM Magic Quadrant, November 2010<br />
  85. enterprise<br />content<br />management<br />sharing<br />collaboration<br />workflow<br />compliance<br />control<br />security<br />records<br />social<br />content<br />management<br />liking<br />recommending<br />following<br />commenting<br />social<br />software<br />Discuss… then capture.<br />
  86. Social Content Check List <br /><ul><li>Systems of Record are largely complete
  87. Consumer IT is hot
  88. New generation want social systems and mobile in the enterprise
  89. New enterprise apps will emerge
  90. Content will be critical</li></li></ul><li>Built-in Social Features<br />Commenting<br />User Status Updates<br />Activity Feed for Sites<br />Cross-site Search<br />Invite people to sites<br />Customizable dashlets<br />Blog<br />Wiki<br />Forums<br />Calendar<br />Tagging<br />Workflow & Tasks<br />Voting API (future)<br />Sharepoint Protocol<br />WebDav<br />Social Content Management in Action<br />
  91. Doc Mgmt<br />Version control<br />Commenting<br />Edit metadata<br />Workflows<br />Previews<br />Coming soon!<br />Use Alfresco seamlessly for document management<br />Low-cost ECM<br />Records Mgmt MS Office® Integration<br />Cloud<br />Community Preview<br />Check-out docs to Google Docs for real-time doc collaboration<br />Manage & retain content and handle workflows in Alfresco - then, publish to Drupal<br />JSR-168<br />RESTful API<br />CMIS<br />CMIS/APIs<br />CMIS<br />Alfresco Platform<br />Social Content Management in Action<br />
  92. Result: Costs of software go way down…<br />
  93. This made customers happy!...<br />We all just love<br />Open Source!<br />
  94. We compete with SharePoint and Traditional ECM in $4B market<br />Compared to SharePoint:<br /><ul><li>Open Source
  95. Open to Enterprise Stds
  96. Open Architecture
  97. Scalable
  98. Distributed
  99. Scriptable</li></li></ul><li>And the reason they decided wasOpen Source…<br />70<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />
  100. Microsoft vs. Open Source:Equilibrium<br />“Microsoft has too much market share and Open Source offers too many benefits for users”<br />Nash Equilibrium Curves<br />Harvard Business Case Study: http://tinyurl.com/msoss<br />
  101. But there were new challenges ahead…<br />It’s looking a little cloudy!<br />But do we really need these flashlights?!<br />
  102. Everything Became Mobile with lots of Open Source…<br />
  103. Why is IT so slow?<br />
  104. And users weren’t too happy about this…<br />Get my frickin’ server up now, Dude!!!<br />
  105. The Computer of the Future - One Million ServersAnd lots of Open Source…<br />76<br />
  106. But sometimes things can go wrong…<br />It says I need to enter my credit card again!?!<br />
  107. Cloud / On Premise Hybrids Emerged<br />78<br />Cloud<br />Intranet<br />Extranet<br />Local Content<br />Copy<br />Local Content<br />Master<br />Local Content<br />Copy<br />HTML<br />HTML<br />HTML<br />
  108. Developers started building all sorts of Apps<br />
  109. OS File System<br />Office<br />Mobile<br />Rich Desktop Application<br />Content Repository<br />Portal<br />RM<br />DM<br />WCM<br />DAM<br />Collaboration<br />Alfresco Client<br />Web<br />Alfresco Explorer<br />Web Site<br />Alfresco Share<br />Alfresco Web Application Framework<br />Alfresco Content Application Server<br />Collaboration Services<br />Control Services<br />Content Services<br />Physical Storage<br />Relational DB<br />File System<br />The Alfresco Architecture<br />
  110. Rich Set of Data Modeling Capabilities<br />Folder<br />Type<br />Property<br />A<br />Property<br />Class<br />Constraint<br />Folder<br /> name<br />Association<br />Folder<br />Child Association<br />contains<br />B<br />Child Association<br />Type<br />Aspect<br />Type<br />Property<br />Doc<br />Document<br /> name<br />C<br /> content<br />Association<br />rendition<br />rendition<br />Doc<br />D<br />Aspect<br />Property<br />Auditable<br /> who by<br /> when<br />
  111. Content Services for …<br />CIFS<br />WebDAV<br />FTP<br />IMAP<br />Protocols<br />OS File System<br />Content Application<br />Content<br />File Transfer Client<br />Services<br />Content<br />Email Client<br />Transformation<br />Tagging<br />Records<br />Life-cycle<br />Control<br />Microsoft SharePoint<br />Office Integration<br />Preview<br />Deployment<br />Change Set<br />Sandbox<br />Workflow<br />Collaboration<br />Wiki Blogs<br />Discussions<br />Activities<br />Social Graph<br />
  112. ECM and Alfresco Directions<br /><ul><li>Alfresco investing in Social Content
  113. Integration to Social Systems is key
  114. Mobile is and will be everywhere
  115. Cloud Content in Enterprise will be Hybrid
  116. Developers with Open Source and Open Standards will drive the innovation</li></li></ul><li>Open Source Model Really WorksOpen Source Really Innovates…<br />Over 3 Million Downloads, 1500+ Customers, 50+ Countries<br />
  117. Over 1500 of the Biggest and Most Important Companies & Organizations<br />Government<br />Finance<br />Media & Entertainment<br />Software<br />Retail<br />Travel & Logistics<br />Manufacturing<br />Education<br />
  118. The End<br />Next Week…<br />Who Killed Windows!?!<br />
  119. The open platform for<br />social content management.<br />

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