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Content - A Fairytale Wedding of Social and Enterprise

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Keynote Presentation on the Role of Content in the Enterprise and new Systems of Engagement I gave at the Red Hat Summit in Boston on 4 May 2011

Publié dans : Technologie
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  • The slide is stating it’s purpose very clearly. The simplicity of the presentation is also very nice.
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  • I meant other than 'Red hat 20110504x'.... something that will get people to click on search pages, list pages etc.

    You can embedding the video using the embd code here in the comments section. We support standard sites (youtube, vimeo, blip.tv etc), but sometime other sites also do work.
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Content - A Fairytale Wedding of Social and Enterprise

  1. Content - A Story<br />John Newton, CTO<br />
  2. @johnnewton#Alfresco#RedHat<br />
  3. ALL YOUR COMPUTER ARE BELONG TO US.<br />O nce upon a time, a long, long time ago,all IT was owned by the Firm…<br />
  4. A nd IT was controlled by a “Priesthood” of highly intelligent, logical people…<br />Your Worship! Once I get the Maven build done, I am going to deploy it on the Cloud instance with multiple shards!<br />Man! You are awesome!!!<br />
  5. A nd they controlled and centralizedall applications and data…<br />Courtesy of John Mancini – AIIM.org<br />
  6. A nd technology would flow from the Fortune 1000…<br />Courtesy of John Mancini – AIIM.org<br />
  7. If they know what’s good for them!<br />Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />A nd these applications knew what they were good at… <br />Courtesy of John Mancini – AIIM.org<br />
  8. B ut these applications had no sense of styleand their presentation was not very pleasant…<br />We have Cinderella doing all the data entry tonight!<br />He he he!!!<br />Cinderella’s Step Sisters<br />
  9. A nd their user interfaces were very powerful,but not very user friendly…<br />
  10. B ut powerful forces of good were at work…<br />Social Networks<br />Mobile<br />Cost<br />Internet<br />Moore’s Law<br />
  11. A nd cheaper technology had new peopleusing the technology…<br />To<br />From<br />Feeling<br />Likes touch interfaces<br />Visual<br />Warm and interactive<br />Logical<br />Concrete<br />Not very friendly<br />Probably has a Blackberry<br />
  12. Left-brained<br />Thinking<br />Right-brained<br />Feeling<br />Everyone<br />Else<br />Objects<br />Analysis<br />Linear<br />Logical<br />Past<br />Factual<br />People<br />Connections<br />Spatial<br />Artistic<br />Future<br />Conceptual<br />Image:<br />WIRED Magazine Issue 13.02 – Feb 2005<br />A nd cheaper technology had transformed the typical user from left-brained to right-brained…<br />Programmers<br />
  13. A nd the right-brained people transformed their technology and their applications…<br />The Majority of Users<br />People<br />Mobile<br />Connections<br />Spatial<br />Artistic<br />Conceptual<br />Future<br />
  14. A nd most people all cheered this new technology…<br />
  15. A nd technology became democratized…<br />Yes We Can!...<br />Play Angry Birds!<br />
  16. B ut this lack of control made some people very angry…<br />I hate it when he plays<br />Angry Birds!<br />You’re Fired!!!<br />
  17. A nd the technology touched everyone from their homes to their workplaces<br />A nd the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”<br />Photo source:<br />http://www.flickr.com/photos/notionscapital/<br />
  18. A nd IT started to lose control,especially based upon age differences<br />Inside the Enterprise<br />Outside the Firewall<br />Good Heavens!<br />Put that Tweet in a Repository!<br />Chill Gramps!<br />We don’t need you anyway!<br />IT<br />Users<br />18<br />
  19. A nd users asked why can’t they have their right-brained applications in the enterprise???…<br />Collaboration<br />Video<br />Mobile<br />Social Media<br />Real-Time<br />Some images from Gartner PCC – Apr 2011<br />
  20. B ut Enterprise IT was not ready for…<br />new generation of workers<br />new types of devices and content<br />
  21. B ut the CIO didn’t know what to do…<br /><ul><li>“Nobody has figured this out”
  22. “There will be a need for the consumer-based technologies.”
  23. “The workforce coming in will have different expectations.”
  24. “The whole industry is changing and changing very fast.”
  25. “Whether the CIO wants it or not, it is coming in”</li></ul>Survey conducted by AIIM – Aug 2010<br />20 CIOs interviewed<br />9 different industries<br />
  26. A nd then the Revolution happened…<br />A<br />and<br /> for the enterprise!<br />http://www.youtube.com/watch?v=Kav0FEhtLug<br />
  27. A nd Systems of Engagement emergedthat worked the way users wanted to work…<br />Courtesy of John Mancini – AIIM.org<br />
  28. A nd the applications became more social and right-brained…<br />Productive<br />Consumer-like<br />More Social<br />Rich Media<br />Connected to favorite apps<br />Real-time<br />Comms<br />
  29. A nd Social created more Content and more Content led to more Social…<br />
  30. A nd users with this Content led to…<br />Explanation<br />Participation<br />Content is the Conversation…<br />Engagement<br />Quality<br />Results<br />
  31. A nd it wasn’t just your parents’ “documents”…<br />Video, Audio and Photographs<br />Real-time Market Analysis<br />Real-time Meeting Minutes<br />Whiteboards<br />Customer Stories<br />
  32. B ut sometimes things can go wrong…<br />It says I need to enter my credit card again!?!<br />
  33. A nd security could be a real issue…<br />Mr. President!<br />They’ve taken over your Facebook account!!!<br />
  34. Systems of Engagement<br />Systems of Record<br />Command and control<br />W hich is why left-brained and right-brained services started helping each other<br />Open and accessible<br />Transaction-oriented<br />Interaction-oriented<br />Document-centric<br />User-centric<br />Limited deployment<br />Ubiquitous deployment<br />Central IT-provisioned<br />Self-provisioned<br />Courtesy of John Mancini – AIIM.org<br />
  35. A nd they integrated through Mash-ups, REST, Standards and Service-Oriented Architecture…<br />Collaboration & Social Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Content Services<br />Communication<br />Process and Workflow<br />
  36. W hich led to architectures thatbuild right-brained apps on a strong foundation…<br />Mobile<br />Distribution / Syndication<br />Desktop<br />Web Site<br />Social Networks<br />Information Workplace Platform<br />Rich Content<br />Mobile<br />Social<br />Integration<br />HTML5<br />On Premise<br />In the Cloud<br />UI & Portal<br />Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Collaboration & Social Services<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />Content Services<br />Process and Workflow<br />Communication<br />Superscale Data<br />Superscale Storage<br />ERP<br />CRM<br />
  37. A nd CMIS helped to deliver Content to all the new (and old) applications…<br />Web Sites<br />SharePoint<br />Confluence<br />& Jira<br />Jive<br />Drupal<br />Dropbox<br />Content plus…<br /><ul><li>Metadata
  38. SQL-like queries
  39. Holders
  40. Relationships
  41. Fulltext
  42. REST or SOAP</li></ul>Lotus<br />Connections<br />Facebook<br />SAP<br />JBoss<br />Portal<br />
  43. A nd the users celebrated the new applications…<br />
  44. U nfortunately, Microsoftsort of got itand exploited this trend…<br />Left-brained<br />Right-brained<br />From <br />SharePoint 2007<br />To<br />SharePoint 2010<br />
  45. A nd there is always somebody up to no good!!!…<br />36<br />I will destroy these <br />Open Source people!!!<br />
  46. Apologies to the Times Cartoonist Peter Brookes<br />Operating a rogue Linux machine!<br />A nd they used this platformto enforce their own will…<br />
  47. B ut Open Source proved a formidable foe, removing the Lock-inand opening the Architecture…<br />Customer<br />Customer<br />Customer<br />Media<br />Code<br />Sales<br />Blogger<br />Reception<br />Developer<br />Developer<br />Product<br />Mgmt<br />Shipping<br />Customer<br />Development<br />(Bugs)<br />Internet<br />and<br />Community<br />Mgmt<br />Support<br />Engineer<br />QA<br />Support<br />Marketer<br />Accounts<br />Partner<br />Marketing<br />Tester<br />Partner<br />Partner<br />Partner<br />Open Source<br />Closed Source<br />
  48. F ortunately, some companies saw through thisand used Open Source…<br />39<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />
  49. L ike at this Construction Materials Firm…<br />Over $30B in revenue<br />Over 200,000 users<br />Dozens of countries<br />Integrating best practices and products across divisions<br />Use Social to eliminate email and foster communication<br />Alfresco delivers specifications and captures results of collaboration<br />
  50. O rthis System Integrator in their Client Engagements<br /><ul><li>Over $15B in revenue
  51. Improve productivity
  52. Accelerate communications in and between projects
  53. Integrate into Software Development (Confluence and Jira)
  54. Project Office Social System (Jive)
  55. Integrated to client and operational documentation in Alfresco</li></li></ul><li>A nd right-brained applications helped transform the business…<br />People<br />Sales &<br />Marketing<br />Strategy<br />Communication<br />Content<br />Context<br />Processes<br />Enterprise<br />Apps<br />Products & Logistics<br />
  56. 43<br />Which led to Conversations between Employees,Customers and the World…<br />Customers<br />Your Team<br />Self-<br />Help<br />Product<br />Ideas<br />You<br />Content<br />Whole Market<br />Other Departments<br />Operational<br />Ideas<br />Competitive<br />Info<br />Your<br />Product or<br />Service<br />
  57. W hich helped the right-brained employees and left-brained IT grow revenue!<br />Courtesy of John Mancini – AIIM.org<br />
  58. A nd everyone got along, interoperating!<br />I have seen the error of my ways!<br />Content is the real king, Your Royal Highness!<br />
  59. A nd they all lived happily ever after…<br />
  60. The open platform for<br />social content management.<br />

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