This document outlines Produce for Kids' (PFK) plans to expand their online social media presence in Phase 2 of their 2009 marketing plan. It discusses analyzing metrics from Spring 2009 on PFK's existing Facebook, Twitter, YouTube, and website presence. The objectives are to expand PFK's follower base across social media platforms and provide regularly updated educational content. Strategies include utilizing new platforms like LinkedIn and Flickr, customizing PFK's YouTube channel, developing quizzes and applications on Facebook, monitoring conversations on Twitter, and creating a PFK blog. The timeline focuses on expanding PFK's social network database in the first month before increasing video views and presence on new platforms.