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Social Media 101

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John Avola
John Avola

Social Media 101 defines social media, describes why social media is important, and addresses concerns business have with implementing social media marketing. Learn the basics in 9 slides or less!

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  SOURCE  =  Kaiser  Family  Founda7on  Study  &  U.S.  Bureau  of  Labor  Sta7s7cs
Interaction Engagement Community Building Relationships
Traditional Techniques Modern Influences •  In-depth reports •  Instant search results •  Publications •  Blogs •  “Snail” mail •  E-mail •  Advertisements •  Social media
Success! •  Specific uses •  Responds to questions and comments •  Approx. 90% of content does not sell products •  Multiple accounts: Local, Regional, Metro-Area wers 1.75 million follo 207,000 page fans
2000   1990s   1980s  
•  Don’t panic! •  People are already talking about your company •  Monitor •  Manage •  Correct •  Improve
Purpose: Social media search & analysis Website: www.socialmention.com Purpose: Microblog social media analytics Website: www.twitalyzer.com Purpose: Ranks what people say Website: www.twitrratr.com

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Social Media 101

  • 1.
  • 2.   SOURCE  =  Kaiser  Family  Founda7on  Study  &  U.S.  Bureau  of  Labor  Sta7s7cs
  • 3. Interaction Engagement Community Building Relationships
  • 4.
  • 5. Traditional Techniques Modern Influences •  In-depth reports •  Instant search results •  Publications •  Blogs •  “Snail” mail •  E-mail •  Advertisements •  Social media
  • 6.
  • 7. Success! •  Specific uses •  Responds to questions and comments •  Approx. 90% of content does not sell products •  Multiple accounts: Local, Regional, Metro-Area wers 1.75 million follo 207,000 page fans
  • 8. 2000   1990s   1980s  
  • 9.
  • 10. •  Don’t panic! •  People are already talking about your company •  Monitor •  Manage •  Correct •  Improve
  • 11. Purpose: Social media search & analysis Website: www.socialmention.com Purpose: Microblog social media analytics Website: www.twitalyzer.com Purpose: Ranks what people say Website: www.twitrratr.com