This document discusses corporate social responsibility and ethical values. It defines CSR as companies voluntarily integrating social and environmental concerns into their business operations and interactions with stakeholders. The document outlines various CSR responsibilities towards employees, owners, customers, government, and society. It discusses the advantages of CSR for companies such as improved corporate image and attracting motivated employees. Finally, it recommends designating lead institutions to support companies' CSR endeavors and recognizing companies' potential to contribute to society.
Corporate social responsibilities and ethical values
1. “ CORPORATE SOCIAL RESPONSIBILITIES AND ETHICAL VALUES”
-:CONTANTS:-
Abstracts
Background Scenario
Introduction
CSR-Definition
CSR-Scenario Responsibility
Corporate Governance and Ethical Issues
Principal of Corporate Governance
CSR- Advantages
CSR- Practices
CSR-Drives
Recommendation
Dr. K.S.Anil Kumar Nishat Fatma
Professor Management trainee
Karnataka College of Management
Bangalore-560064
Ph. No- 9743399085
Anilks6359@yahoo.co.in
2. CORPORATE SOCIAL RESPONSIBILITIES AND ETHICAL VALUES
-:ABSTRACT:-
Society is the web of social relationship. One can see inter and intra relationships
among the employees of an Organisation. As the organizations develop name and fame
wise, start operating their roles and responsibilities to play in the upliftment of the
society, by lots of ways- CSR is one such activity, to shower back to society from where
it has grown. Large number of companies have been engaged in socially useful relvent
activities. The giants of corporate Infosys, Wipro, Tata Reliance and Biocon can already
in the way of CSR. One must be suited to it, to utilize the services and help rendered by
corporates
-:BACKGROUND SCENARIO:-
In India the literature and activities on corporate social responsibility is mostly centered
on the initiatives of medium and large enterprises. A large number of companies have
been engaged in Socially, cultured relevant activities, policy-maker would do well to give
deserving recognition to what many organizations are already doing in this regard in
India as well as elsewhere. It is also important that with its agility and dynamism. The
sector has displayed admirable innovativeness and adaptability to survive the recent
economic downturn and recession.
3. -:INTRODUCTION:-
Social Responsibilities by corporate are a recent trend of two decades. They
have very much influence on economic and social life of people. Corporate must
consider the social and ethical impacts of its decisions. CSR has become partly
voluntary and partly compulsory activity. The very existence and growth,
depends on its acceptance by the society and the environment. The adverse
effects are mainly surrounding environmental problems.
The companies who make high profits, can take up CSR more willingly and
seriously. The social cares can be financing poor school children, disabled
people, blind and deaf, physically challenged children, old age homes , sports
sponsorships on voluntary basis- to provide roads, electricity, water supply,
health and sanitation facilities to improve the corporate image, self esteem and
satisfaction to the public and to be a part of national progress.
4. -:CSR DEFINITION:-
European Commission defines CSR as the company efforts to integrate social,
environmental concerns in the business operations and in its interaction with its
stakeholders on a voluntary basis.
CSR is the deliberate inclusion of public interest into business corporate
decision-making of a company and the honoring of a triple bottom line- people,
plantplant
Planet, profit.
CSR is also called Corporate Conscience, corporate citizenship social performance, is a
form of corporate self regulation mechanism integrated into a business model.
CSR- A admitted goal to embrace responsibility for the company’s action to encourage
a positive impact through its activities to employees and consumers.
5. -:CSR- SCENARIO RESPONSIBILITY:-
It is a pro-active function to assist the society for better living. In few instances it is
reactive function on the suggestion of the employees, citizens or VIPS. The CSR act
gives them good publicity and esteem satisfaction to promoters.
The social orientations are formed from family background socializing and the work
environment. Such orientations do create in employees fair and unfair attitude towards
others. In addition, to profit making a company should earn goodwill credibility and trust
of society and customer. Both profit and credibility should go hand in hand. The health
of a company depends upon service and satisfaction of the people.
The authority and responsibility to implement CSR rests with the top management
through its CEO.
6. RESPONSIBILITY
Towards employees
Full time suitable work
Job Satisfaction
Job Security
Training development
promotion
Good working enviroment
environment
To owners
Payment of dividends
To run business ethically.
Make use of local
resources
Ensure growth of the
company.
Towards customer
Product quality
Products quantity
Fair price and taxation
Consumer protection
Safety and warrenty
To Government and society
Payment of Taxes and
duties
Pollution and
environment care
Welfare of society
Opportunity of
employment to local
employment to locals
7. -: CORPORATE GOVERNANCE AND ETHICAL ISSUES:-
Concept: Corporate is a single word used for multiple components and working
together and providing direction in Governance. A corporate is bound by various
stakeholders like investors- customers- dealers- society- employees- suppliers- govt
agencies and environmental factors. The CEO has to make maximum efforts to satisfy
all his stakeholders.
Private corporation, public corporations and professional corporations are the three
broad categories of corporate and they have, their own method of governance and fair
unfair practices.
-: PRINCIPLES OF CORPORATE GOVERNANCE:-
1. Recognizing the respective roles and responsibilities of board and management.
2. Having a broad of appropriate composition, size and commitment to adequately
discharge its duties and responsibilities.
3. Timely and balanced disclosure of all material information concerning the
company
4. Sound system of risk management and internal control.
5. Fair review active encouragement and management effectiveness.
6. Highest importance to investor relations.
7. Independent verification and safeguarding integrity of the company
8. Efficient executive remuneration policy.
8. -:CSR ADVATAGES:-
There are many tangible and intangible benefits due to CSR activities of the companies.
It displays care and concern and fellow feeli
The corporate image improves and it helps to sell their product.
The corporate along with Government , improve the standard of living of people.
It becomes the duty of the owners to earn huge profits. It becomes inturn duty to
return to society as CSR.
The trend of CSR is a motivator to youngsters.
The CSR people are held very high in public opinion.
-: There are a number of ways in which CSR practices can help
organization:-
Being a good neighbor
Winning and retaining consumers and business customers (Supply Chain
pressures and opportunities)
Deepning the local roots especially in communities.
Responding to new demands and requirement.
Attracting and retaining motivated and committed employees.
Developing and training staff.
Image and reputation with internal and external stakeholders.
Networking opportunities.
Product/ market motivation.
9. -: Drives of CSR:-
The smaller the enterprise, the greater would be the relative role of ethical and
moral considerations as drivers for CSR.
A cluster – based approach to the promotion of CSR increases the opportunities
for training CSR into a competitive advantage.
Blending business- CSR motives.
Personal and ethical values as CSR drivers.
-: RECOMMENDATION:-
It is recommended that a lead institution maybe nominated in each area to serve as a
mediator.
It needs to be recognized that companies have a great potential to contribute to the
society and therefore they need support in their endeavors.