1. Importance of E-media

2. AS Media
• Write down who or which companies you
believe to be the most powerful people in the
media right now?
• Think about WHY they are so powerful

3. Guardian – Media 100
• http://www.theguardian.com/media/nginteractive/2013/sep/02/media-100-2013full-list

4. Objectives: Understand the basics of emedia form and learn the role of
citizen journalism within e-media
Show
basics of
FORM
Investigate
and report
on citizen
journalism
Emedia
Look at the
role of
citizen
journalism
Look at the
role of the
internet

5. Form
• Websites borrow many conventions from print
- can you name them?
• Additionally there are Hyperlinks – search
bars – banners ads – menu’s – drop down
menu’s – video, picture, audio embeds

6. The role of the Internet
• Internet as enabling
democracy
• Internet as antidote to media
texts from large institutions
• Internet as liberation from
societal and geographical
constraints
• Internet as enhancing political
engagement
• Internet as enhancing
educational opportunities

7. “The medium is the message”
• Marshall McLuhan – theorist
• Capabilities of
hardware/technology more
important than what is being
transmitted
• Technology is extension of how
we communicate, think and feel
• Electronic media requires active
participation & crosses national
borders while democratising and
decentralising information =
Global Village

8. The Role of YOU
• Citizen Journalism = public
contribute to, produce,
disseminate or analyse
news media i.e. user
generated
• Allows access when
banned by the
state/employer etc
• Allows up to date reporting
In small groups come up with some
• Avoids bias?
examples of citizen journalism

16. Task
• Using the sites listed and your notes as starting points, build up your own
profile of what citizen journalism is and means
• Think about and refer to key audience theories including Marshall
McLuhan
• Provide an illustrated A4 sheet that explains the concept and shows
examples
http://journalism.about.com/od/citizenjournalism/a/whatiscitizen.htm
http://mashable.com/category/citizen-journalism/
http://gigaom.com/2012/09/14/david-carr-on-newspapers-twitter-andcitizen-journalism/
• Extension: Look into the concept of Prosumer
http://www.forbes.com/sites/work-in-progress/2010/07/03/the-shift-fromconsumers-to-prosumers/