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Davidson & Co Creative Studio
- 1. Davidson & Company | Creative Studio | Est. 1978 Davidson & Company | Creative Studio | Est. 1978 Photography & Retouching | CGi & 3D Animation John Saunders | Creative Resources/Consultant O 770 973 9637 | C 770 510 3445 | E j.saunders@davidsonco.com O 770 973 9637 | C 770 510 3445 | E j saunders@davidsonco com 1750 Lower Roswell Road | Marietta GA 30068 | www.davidsonco.com
- 2. Contents Page Introduction | 1 CGi & 3D Animation | 2‐5 • Samples | 6‐17 Photography & Retouching | 18 • S Samples l | 19‐30 | 9 30 Clients | 31 Testimonials/Contact | 32
- 3. Introduction • A small company that started in a garage in the late 70’s… • Sound familiar? While Herb Davidson chose a different industry to master, we are y considered one of the best creative studios in the country • Davidson & Company has taken a leadership role in every visual imagery and creative process known‐to‐man over the last three decades • Creative insight, integrity & loyalty are very important to us – here is a look at the experience of our artistic team: • Ken Davidson – 32 years • Roy Davidson – 32 years • David Wagner – 30 years • Deena Abbott – 18 years • Brian Abbott – 15 years • Based on our longevity, insight, integrity and the quality of our work, we are not interested in being just another “vendor” • Our primary goal is to be viewed as a trusted resource & business partner • The quality of our creative and the brand value of our clients allows us to measure how well we are doing against this goal | 1
- 4. Traditional Photography vs. CGimagery Traditional Photography vs. CGimagery • How many resources do you devote to shoots, locations, production, etc.? • Because the cost & time associated with photo shoots creates certain obstacles, p we provide a “virtual studio” approach to creating the imagery you desire • Are you frustrated with having to reshoot products on an ongoing basis? • Images created in CGi are essentially living‐breathing files that you can tap back into whenever you have product changes, new environments, features, colors, etc. • Would you like to have more uses & versatility with your creative assets? • CGi provides you with true multi‐media freedom, as well as, the ability to highlight product features (i.e., animation) and make significant imagery changes on the fly • Are you concerned about using a new creative processes based on existing resources & experience? p • We have over 12 years of experience of creating imagery in CGi and pride ourselves on making this process as easy and unburdened as possible “Creativity takes courage.” “C i i k ” – H. Matisse | 2
- 5. Traditional Photography vs. CGimagery Traditional Photography vs. CGimagery • Time • CGimagery eliminates the time‐to‐market traditionally required to get product g y y q g p images in marketing materials, at trade shows, online, etc. • Quality • Our artistic team has 127 years of combined photo imagery experience with 36 of Our artistic team has 127 years of combined photo‐imagery experience with 36 of those years focused in CGimagery • They are not software junkies, web designers who moonlight as CG artists or programmers…they are Visual Artists with a true sense of the photographic world • Versatility • CGimagery provides you with limitless flexibility to: • Freshen creative environments – eliminates sourcing shoot locations • New product views & features – without having to reshoot • Allow for product changes & new launches – without having to reshoot • Animate unique characteristics – engage customers with brand/product • C Cost • Most companies have already invested in the foundation of CGimagery • Via Design/Engineering, CAD data files are just an e‐mail away | 3
- 6. Producing Images for Sales & Marketing Materials Comparison Producing Images for Sales & Marketing Materials Comparison Traditional Photography CGimagery 1. Design product 1. Design product 2. Budgeting/Approval 2. Budgeting/Approval 3. Retooling to manufacture 3. CGimagery studio 4. Build prototype of product p yp p 4. Composition p 5. Ship product to shoot 5. Redesign/Product changes 6. Photo shoot 6 Photo shoot Print Online 7. Retouching Animation Display/Expos 8. Redesign/Product changes Sales Training Product Demos | 4
- 7. CGimagery Estimating Process CGimagery Estimating Process • Non‐Disclosure Agreement • Davidson & Company signs & returns client supplied NDA • Asset Collection • Determine Engineering/Design contacts to retrieve product CAD data • Conference call with Davidson & Company CGi Lead Artist, Marketing and Engineering/Design: • Define CAD data file formats • Product reference for materials & colors Product reference for materials & colors • Files for labels & badges • Music, script/voice over (animation only) • Set up easy access to Davidson & Company ftp to upload assets • Scope of Work/Creative Goals • Review assets collected • Overview of product imagery needs & goals • Imagery use (size/resolution): Web, Print, Display graphics/Trade show, Video, Product demo, Sales training, Corporate presentation training Corporate presentation • Davidson & Company to offer creative insight/suggestions: • Primary & product feature shots • Animation (In motion & 360° product views horizontal, 12‐24 shots, 360x360) • Cut aways and/or exploded views • Environment/Scene for product or white background i /S f d hi b k d • Estimate • Provide comprehensive, line item estimate for approval | 5
- 16. F Davidson & Company: CGimagery | 14
- 20. Photography & Retouching Photography & Retouching • Are you satisfied with your photography, retouching & color correcting process? • Our Artists have 127 years of combined experience (average tenure 25.4 years) and have used every single creative resource known‐to‐man over the last three decades used every single creative resource known to man over the last three decades • Are you concerned about having to pay for line item elements such as; rush delivery, image sizing, clipping paths, proofs, etc.? • We don’t believe it benefits our long term client relationships to constantly up charge for We don t believe it benefits our long‐term client relationships to constantly up‐charge for creative elements that are a relatively normal part of the process • Do you get bogged down having to answer follow‐up questions about your needs & revisions and end up wasting time correcting corrections you had already requested? and end up wasting time ‘correcting corrections’ you had already requested? • Our Artists quality & speed is based on intuitively understanding what great creative work is supposed to look like • What is your feeling about the pre press and color correcting process with the images you What is your feeling about the pre‐press and color correcting process with the images you provide your printer in terms of the time & money invested? • By using Kodak Approval proofs, we have documented cases of the time & money saved or outright eliminated by our clients at press “Quality is not an act, it is a habit.” – Aristotle | 18
- 33. Clients • Alticor/Amway • Hawker‐Beechcraft • Antron • Honda • Bacardi • Kimberly‐Clark • Bard Medical • John Deere • Bush Hog • Lithonia Lighting • Carter’s ’ • Michelin h l • Char‐Broil • Mohawk • Chick‐fil‐a • Newell Rubbermaid • Chrysler • Universal Forest Products Universal Forest Products • Coca‐Cola • Regions Bank • Discovery Channel • Shaw • Eaton Aerospace Eaton Aerospace • Spanx • Fruit of the Loom • Stainmaster • General Motors • Toyota • g Georgia‐Pacific • Trulife Healthcare • Hanesbrands • Vanity Fair | 31
- 34. Don’t take our “images” for it… “Confidence would be the highest rank in this case.” ‐ Cliff Speaks, Senior Graphic Designer Eaton Aerospace; Jackson, MS “With the advancements in technology and our own skill level you guys have to greatly surpass our capabilities – and you usually do.” ‐ Cliff Thomas, Creative Director Leap Communications; Kennesaw, GA “They are always willing, fast and talented. They are more valuable than what is printed on the invoice.” ‐ Rob Hardison, Art Director Intermark Group; Birmingham, AL “Many suppliers lack the ability to take the client’s ideas and improve on them; to design creative Many suppliers lack the ability to take the client s ideas and improve on them; to design creative solutions that exceed expectations. Your team consistently WOWs us with this ability.” ‐ Greg Armstrong, Creative Director Acuity Brands; Conyers, GA “A strong long‐lasting relationship, consistency in output and creative staff. We must build teams that “A strong long lasting relationship consistenc in o tp t and creati e staff We m st b ild teams that have a knowledge of our business to get things done quicker.” ‐ Anthony Foote, Communications Manager Aecom; Roanoke, VA For more information, ideation & creative solutions please contact: John Saunders | Creative Resources/Consultant | O 770 973 9637 | C 770 510 3445 | E j.saunders@davidsonco.com Davidson & Company | 1750 Lower Roswell Road | Marietta GA 30068 | www.davidsonco.com | 32