A presentation on how organizations can utilize social media tools to lend authenticity to their communications.

1. Tactical Transparency: The Value of Getting Personal in Business John C. Havens Shel Holtz

2. How did we get here?

8. It is in an organization’s best interests to be transparent to a degree beyond that which is required by law

11. Transparency is not… Full Disclosure

12. “ Blogging didn’t invent the disgruntled customer.” -- John “CZ” Czwartacki

13. The tools of transparency but also

14. What is tactical transparency? “ If Microsoft — a company that is somewhat controlling and secretive —can embrace the risks and uncertainties associated with letting people blog without filtering, then maybe everybody can.” -- Chris Anderson

15. “ When you recognize that with transparency comes airing some of your dirty laundry and with that dirty laundry comes people’s perception that you’re being open and honest, then you have to be comfortable in saying things in public that may be misinterpreted or misunderstood or used by your enemies. And that’s a scary process but that’s how you get to authenticity.” -- Chris Anderson

16. Leaders

20. Employees

22. “ A person like me is the most trusted corporate spokesperson”

25. Click Link to See “The Green Dot” from the Deloitte Film Festival: http://www.youtube.com/watch?v=id0uHBuhXtY

28. Values

31. Processes & Results

35. Strategy

37. “ My feelings are that [Even] if you don’t provide a blog, or something like it for your company, people are going to talk about you and your products so why not provide them an environment where people can talk in front of you and not behind you. I’d rather you yelled at me directly than behind my back; this way I can at least explain where I’m coming from.” -- Cindi Bigelow

42. “ Transparency is just another way to be willing to engage with the marketplace. I don’t just sell to my customers, I love my customers, I embrace my customers and ask them to embrace me, I ask them for their insights and input. As a result, the products we build become assets of those communities. Somebody who feels part of a community is going to be a much more aggressive evangelist for our products than someone who just paid $29.95 for it at a big-box retailer.”