The Nature Conservancy
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This is a presentation for a talk I gave at the Nature Conservancy in Atlanta. The focus was on emerging identity trends as well as what it means to be accountable in Social Media.
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The Nature Conservancy
- 1. Emerging Mobility and Social Accountability: The New Digital Imperatives John C. Havens @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 5. AR is the GPS… jjjjjjjjjjjjjjj
- 6. … for your virtual life. jjjjjjjjjjjjjjj
- 14. Checking In To Products jjjjjjjjjjjjjjj
- 17. Products Checking In To You jjjjjjjjjjjjjjj
- 20. You Checking In To Others jjjjjjjjjjjjjjj
- 21. jjjjjjjjjjjjjjj
- 23. jjjjjjjjjjjjjjj
- 27. Virtual Advertising Rights jjjjjjjjjjjjjjj
- 30. Breathe. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 33. Accountability Based Influence (ABI) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 39. How can we* evolve? *We = Brands + Individuals dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 46. Visual Search
- 55. What does all this mean for marketers? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 56. How can we evolve? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 57. Catalytic Philanthropy dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 60. Accountability Based Influence (ABI) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 61. Will your actions speak louder than your words ? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 63. Who? Who? Who? Who? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 64. I really wanna’ know. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
- 65. John C. Havens [email_address] @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Notes de l'éditeur
- http://www.socialtimes.com/2011/03/john-mccain-and-john-kerry-propose-online-privacy-bill-of-rights/# 3/10 With no fewer than seven pieces of legislation circulating Congress, the issue of online privacy is back in the news, and hot on Capitol Hill. The latest bills center on the most contentious topics, creation of a ‘Do Not Track’ mechanism that would allow consumers to ‘opt-out’ of targeted online advertising, and mobile privacy. What are the proposals, and what do they mean for you? First on the docket is proposed legislation from Senators John McCain (R-Ariz.) and John Kerry (D-Mass) that would create an “online privacy bill of rights,” the most significant sign yet of bipartisan support for efforts to curb the Internet-tracking industry. Politico’s “Morning Tech” was the first to obtain a copy of the working draft, and described it as such: “ It allows for an opt-out standard on personally identifiable information that’s not sensitive, and an opt-in feature when the data is especially sensitive. It’s an opt-in requirement also governing data transfer to third parties, As proposed, the Kerry-McCain bill would create the nation’s first comprehensive privacy law, covering data across all industries. Current laws cover only certain types of personal data, such as financial and medical information. . Also in the Senate, Sen. Ron Wyden (D-Oregon) is moving forward with a bill that would regulate geolocation and mobile privacy. The senator told “Morning Tech” he’s “getting close to being able to offer it up,” but did not specify whether he would introduce it as a stand-alone effort or part of a larger package. Intro: AR is Virtual GPS Tech like Bump, NFC, IOT Tagwhat, Etc Checking into products: Show current slides and add StickyBits Self-aware (checking into yourself) – Show P&G app here, add one of the weight apps Checking into people: Facial recognition Data Recognition – your identify is more closely tied to your data than your face (police slide) Privacy VAR’s Brands checking into you – FB Sponsored Stories Kraft slide Tech to describe with GPS as the analogy.
- http://www.socialtimes.com/2011/03/john-mccain-and-john-kerry-propose-online-privacy-bill-of-rights/# 3/10 With no fewer than seven pieces of legislation circulating Congress, the issue of online privacy is back in the news, and hot on Capitol Hill. The latest bills center on the most contentious topics, creation of a ‘Do Not Track’ mechanism that would allow consumers to ‘opt-out’ of targeted online advertising, and mobile privacy. What are the proposals, and what do they mean for you? First on the docket is proposed legislation from Senators John McCain (R-Ariz.) and John Kerry (D-Mass) that would create an “online privacy bill of rights,” the most significant sign yet of bipartisan support for efforts to curb the Internet-tracking industry. Politico’s “Morning Tech” was the first to obtain a copy of the working draft, and described it as such: “ It allows for an opt-out standard on personally identifiable information that’s not sensitive, and an opt-in feature when the data is especially sensitive. It’s an opt-in requirement also governing data transfer to third parties, As proposed, the Kerry-McCain bill would create the nation’s first comprehensive privacy law, covering data across all industries. Current laws cover only certain types of personal data, such as financial and medical information. . Also in the Senate, Sen. Ron Wyden (D-Oregon) is moving forward with a bill that would regulate geolocation and mobile privacy. The senator told “Morning Tech” he’s “getting close to being able to offer it up,” but did not specify whether he would introduce it as a stand-alone effort or part of a larger package. Intro: AR is Virtual GPS Tech like Bump, NFC, IOT Tagwhat, Etc Checking into products: Show current slides and add StickyBits Self-aware (checking into yourself) – Show P&G app here, add one of the weight apps Checking into people: Facial recognition Data Recognition – your identify is more closely tied to your data than your face (police slide) Privacy VAR’s Brands checking into you – FB Sponsored Stories Kraft slide Tech to describe with GPS as the analogy.
- UTILITY VERSUS GIMMICK; TIME SAVING, ETC.
- UTILITY VERSUS GIMMICK; TIME SAVING, ETC.
- http://www.socialtimes.com/2011/03/john-mccain-and-john-kerry-propose-online-privacy-bill-of-rights/# 3/10 With no fewer than seven pieces of legislation circulating Congress, the issue of online privacy is back in the news, and hot on Capitol Hill. The latest bills center on the most contentious topics, creation of a ‘Do Not Track’ mechanism that would allow consumers to ‘opt-out’ of targeted online advertising, and mobile privacy. What are the proposals, and what do they mean for you? First on the docket is proposed legislation from Senators John McCain (R-Ariz.) and John Kerry (D-Mass) that would create an “online privacy bill of rights,” the most significant sign yet of bipartisan support for efforts to curb the Internet-tracking industry. Politico’s “Morning Tech” was the first to obtain a copy of the working draft, and described it as such: “ It allows for an opt-out standard on personally identifiable information that’s not sensitive, and an opt-in feature when the data is especially sensitive. It’s an opt-in requirement also governing data transfer to third parties, As proposed, the Kerry-McCain bill would create the nation’s first comprehensive privacy law, covering data across all industries. Current laws cover only certain types of personal data, such as financial and medical information. . Also in the Senate, Sen. Ron Wyden (D-Oregon) is moving forward with a bill that would regulate geolocation and mobile privacy. The senator told “Morning Tech” he’s “getting close to being able to offer it up,” but did not specify whether he would introduce it as a stand-alone effort or part of a larger package. Intro: AR is Virtual GPS Tech like Bump, NFC, IOT Tagwhat, Etc Checking into products: Show current slides and add StickyBits Self-aware (checking into yourself) – Show P&G app here, add one of the weight apps Checking into people: Facial recognition Data Recognition – your identify is more closely tied to your data than your face (police slide) Privacy VAR’s Brands checking into you – FB Sponsored Stories Kraft slide Tech to describe with GPS as the analogy.
- www.grindr.com Uses GPS to tell your location and locate others.
- visual analysis technology linking facial recognition to social media. Viewdle sits between the camera and the user analysing faces in the camera stream, identifying them, then offering links to Facebook, YouTube, LinkedIn, and other social media platforms. A user can identify and tag people in pictures & videos then pass the information to their social networks. As they tag others the software learns to recognize them, and can even share these new visual profiles with other users. The live view also offers an augmented reality tagging overlay that reveals information about the people around you.
- Auto-tagging
- http://www.newscientist.com/article/dn20153-augmented-reality-iphone-helps-police-track-suspects.html PICTURE the scene: armed police officers are warned on their radios that a suspected male terrorist has been tracked to a crowded football stadium. Even with a full description, it's all but impossible to pick him out amid the match-day melee. Perhaps smartphones fed augmented reality (AR) data by the police control centre could help focus the search. After booting up an iPhone app, an officer would train the phone's camera on the crowd. The suspect's position, after he had been tracked by covert police, would be highlighted by an icon overlaid on the image. Similarly, other icons could pinpoint the positions and range of other officers (see picture), including those operating undercover. The system, called iAPLS, has been developed by engineers at Frequentis, a surveillance-systems company based in Vienna, Austria. It is a mobile extension of the firm's Automatic Personal Location System, which shows the location of officers on control-room screens using GPS signals sent by their radios. If a suspect has a cellphone that police have a fix on, or they are being closely followed by a covert officer, they too can be tracked. Officers can also use their phone to "tag" the location of a suspect package to make it visible to fellow law enforcers. What Frequentis engineer Reinard van Loo and his colleagues have done is package APLS data so that it can be sent via a regular 3G link to a standard iPhone, making location information available to all officers on duty, not just those in the control room. The extra data that this kind of AR app will provide could be a double-edged sword, warns David Sloggett, a security researcher at the University of Reading, UK. "Terrorists have been very good at turning our own technology against us. The Mumbai attacks [in India in 2008] were meticulously planned on Google Earth, for instance. If terrorists get hold of police location data on mobile phones it could be disastrous." Stopping criminals hijacking AR data will require strongly encrypted data links. While the Frequentis demonstration system used a regular 3G network, van Loo says that by the time it is commercialised it could be using an encrypted emergency-services-only 4G network - known as LTE for Public Safety. Pauline Neville-Jones , the UK's Home Office minister for security and counterterrorism, believes AR could be a game-changing technology for the police and the military and so has commissioned Logica, a Reading-based technology company, to carry out 12 months of tests against what she calls "realistic security threats" using a range of AR systems at the University of Nottingham. "We want to know how effective augmented reality can actually be in helping us fight threats," she says. The AR offerings include visors that overlay data on an officer's field of view. For instance, BAE Systems in Rochester, Kent, is re-engineering a visor it makes for helicopter gunships – in addition to projecting a green glow around human targets sensed via infrared camera, it will also display the kind of data Frequentis is generating. And Trivisio of Kaiserslautern, Germany, is using miniature accelerometers similar to those found in cellphones to make an ultra-lightweight visor that tracks head motion with high accuracy, says spokesman Gerrit Spaas. For police officers tracking targets via helicopter, Churchill Navigation of Boulder, Colorado, is augmenting live helicopter video with terrain-contoured street maps in real time. Without this, says founder Tom Churchill, it is hard for pilots looking at a maze of streets on screen to know which street a target is in. It works by tightly coupling the map database to the software that controls the camera's motion. Meanwhile, James Srinivasan and his colleagues at 2d3 in Oxford, UK, are working on a system that ensures search teams cover all the ground when searching for improvised explosive devices – whether that's in a shopping mall or on a dirt track in Afghanistan. Twin cameras trained on the search team allow the system to generate computer images of the paths they have trodden, which are then overlaid on the video feed, allowing an operator to spots areas they have missed.
- You are where you are. Location plus what you buy, what you say to your social graph = a form of identity.
- In terms of marketing budget for mobile - please stop saying, “We don’t have much of a mobile marketing budget this year.” Everything is your mobile marketing budget.
- Google goggles – idea of visual search being used for people + the GPS “voice”. You walk into a bar and say, “search for nearby blondes” then voice says, “you have reached your destination, but four people have complained about her on twitter and….”
- Location, social, and wallet. Evolution of personal identity. Atlantic Article - it’s not that relevant what you say, it’s what you do. Focus again on ABI, which is focused on actions versus words. Putting it all together, it becomes clear that the current NFC support discovered in the Google Plus Android app is only the beginning. Future updates to the app could expand the support to enable things like NFC-based check-ins, or NFC smart posters that link to business pages. Oh wait, Google already has those. It makes sense that this could then be tied into the Google Plus service, like so: Tap a poster, visit the Google Place page, check in at the business, share to Google Plus.
- http://news.cnet.com/8301-1023_3-20073681-93/foursquare-amex-team-up-for-deals/ June 23, 2011 Foursquare users with American Express accounts can now receive discounts due to a partnership between the two companies. Following a small test conducted in March, Foursquare is unveiling a program across the country that lets people get money back on their AmEx cards when checking in at stores and paying for promoted deals with their cards. To tap into the deals, people must first sync up their AmEx cards with their Foursquare accounts at a designated Web page. They can then check in at participating merchants to unlock deals and load them directly to their credit cards. After paying for the item with their AmEx card, users will see credit applied to their account in a few days, according to Foursquare. To kick off the new program, Foursquare is offering deals with two retail chains. Spend $75 at H&M and you'll get $10 back on your card. Spend $50 at Sports Authority and receive $20 back in return. New Yorkers can also get back some savings by dining at several New York City restaurants, including Blue Smoke, Union Square Cafe, Untitled (at the Whitney), and The Modern. Foursquare said more businesses will soon join the program. The deal with AmEx is Foursquare's largest partnership yet, according to The New York Times. The move is designed to help bring Foursquare and similar location-based networks into the mainstream. Foursquare, which launched in March 2009, reached the 10 million user mark this month. Foursquare won't see any revenue from the AmEx program, but the company hopes it will lure in other "more lucrative" partnerships, the Times noted. Read more: http://news.cnet.com/8301-1023_3-20073681-93/foursquare-amex-team-up-for-deals/#ixzz1UXwNAohu
- American Express Launches "Link, Like, Love" on Facebook -- First-Ever Platform to Deliver Deals, Access and Experiences Based on Cardmember "Likes" and Interests Cardmembers Link Their American Express Cards, Choose From Exclusive Coupon-less Deals and Experiences, Receive Statement Credits and Special Rewards American Express Also Unveils "Go Social" Offer Tool for Small Businesses to Distribute Coupon-less, Location-Based Cardmember Offers in Facebook Places and Other Digital Platforms
- 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO.
- 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO. Mention Contact conference.
- 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO.
- 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO.
- Catalytic Philanthropy - GE example
- GE Example
- GE Example
- For marketers and individuals - link what you do, and what can be measured to who you are. Identify your core value proposition by what you do, sell, or produce. It’s okay if it’s expensive (example from Geneva with watch brand, etc)