Darwinian principles in the hyper competitive world of online retail and what adaptations it takes to win. Presented at Retail Global 2018, The Gold Coast, Australia.
AWS Community Day CPH - Three problems of Terraform
AI, Content and Customer Experience: What’s the Future of Commerce?
1. AI, Content, and
the Customer Experience:
What’s the Future of Commerce?
John Mullins
Director - Watson Customer Engagement
Asia Pacific
@thejohnmullins
3. What’s the Future of Commerce?
It will be like nothing we’ve
ever seen before.
4. “It is not the strongest
of the species that
survives, nor the most
intelligent that survives.
It is the one that is most
adaptable to change.”
Charles Darwin
14. Turn eCommerce into “Experiential Commerce”
Watson Content Hub
Headless Content
Developers control where
content goes; Teams control
what the content is, avoiding IT
bottlenecks.
HEADLESS
Teams can manage a
network of sites, on
multiple domains, in multiple
languages, with multiple teams
in control of different parts of the
customer experience.
MULTI
Coming 2018
Teams can manage
a site for their brand, and
coordinate a team of content
contributors and developers to
keep the site up to date.
SITE BUILDER
14
17. Speed to innovate matters
17
Innovation you
create on
our platform
Innovation IBM
drives inside
our platform
IBM Digital
Commerce
18. IBM Digital Commerce delivers the best of both worlds
IBM Digital Commerce
IBM Cloud
Get peace of mind from a multi-tenant SaaS solution with
IBM Cloud security, scalability and performance.
Control & Customization
Create a superior customer experience
to drive business results.
Speed & Simplicity
Innovate faster and execute better
than your competitors.
19. IBM Digital Commerce
A modern SaaS e-commerce platform for omnichannel customer engagement
Starter Store
Mobile
Optimized
Web Content
Management
Marketing and
Promotions
Advanced Site Search
and Navigation
Self Service
Administration
IBM and Third
Party Integrations
Externalized
Customizations
Customer
Service
Multi-Site
IBM Digital Commerce
21. Retailers plan to increase
their use of AI in the
next three years
* PwC’s Global Consumer Insights Survey 2018
22. AI capabilities for Business Transformation
22
Insight into the
Business impacting
conversion
Strength of
Customer
Experience through
cognitive
capabilities to help
you differentiate
Speed of a cloud
based solution to
optimize your
operations