2. What is Bulldog?
Bulldog Marketing & Sales, Inc. is a full service advertising agency
based in the Bronx, NY (11 miles north of Madison Avenue in
Manhattan).
Our core mission is to bring Madison Avenue quality to
our clients for a fraction of the price.
Bulldog’s business model allows for maximum efficiency. Every
dollar is maximized to deliver results for your business.
3. Why Bulldog?
Experience
• Over 20 Years of Marketing AND Retail Sales
No Junior Staff
• Senior Level Staff on Your Account All the Time
Unique Business Model
• Efficient Use of Resources Maximizes Your Budget
5. John Cullen – Owner/Principal
● Over 15 years of marketing &
retail sales experience
● Successfully marketed and sold
numerous products into national
retail including accounts such as
Walmart and Petsmart
● Founded Bulldog in 2009 to fill
the need for a Lean and efficient
advertising, promotions & sales
agency
6. Nancy Tyrrell – EVP, Business Development
● 13 years marketing & sales
experience
● Client service and copywriting
professional
● Served as Head of Investor
Relations for a multi-billion dollar
asset management firm
7. Gary DeFeo – EVP, Sales & Marketing
● 30 years consumer products
sales & marketing experience
● Has successfully sold products to
every major US retailer Including
Best Buy, Sears and Walmart
● Led Mobile Division of JVC
8. John Clapps – Creative Director
● Advertising creative expert across
all media
● Specialties: Design, Corporate
Identity, Logo Creation, Flash
Animation
● Served as creative director for
several leading organizations like
Time Magazine, Combe, McCann
Erickson
9. Bob Deppisch – Promotions
● 30 years of CPG & foodservice
retail promotions
● Has developed sales driving
promotions for Fortune 500
companies
● Extensive experience with
Hill’s, Borden, McDonald’s &
Tree Top to name a few
10. Kerry Sutherland – Public Relations
● PR & Social Media expert
● Has led dozens of
successful PR & Social
Media campaigns
● Has strong relationships
with BOTH consumer &
trade Media across several
product categories
11. What We Do
Sales
Sell your product
into major retailers
through our extensive
sales network.
Marketing
Market your product
so that key retail
buyers AND
consumers get to
know [AND
PURCHASE] your
brand.
12. How We Do It
We use our expertise in MARKETING & our
relationships in SALES to help you get where
you want to go faster – saving you time!
13. How We Save You Money
Our lean organization and unique
business model means you only
pay for the SERVICES and
PEOPLE YOU NEED! We use a
network of industry leading, award
winning talent to achieve your
objectives.
14. Marketing
We create ads that
get you awareness
AND sell product
➢ Strategy
➢ Advertising
➢ Brand Names
➢ Logos
➢ Packaging
➢ Websites
➢ Media
Planning
➢ More!
Sales
Get retail buyer
appointments
➢ National Rep
Networks
➢ Sales
Materials
➢ Sales
Presentations
PR
Get your brand
mentioned in major
trade & consumer
media
➢ Press Events
➢ Media Tours
➢ Press Room
Management
➢ Social Media
Management
Promotions
Give your retail sales
a boost by adding a
high-value consumer
incentive
✓Bulldog is a one-stop Marketing & Sales Agency!
Some of our Services
15. General Management
We Can Run [or create] Your
Company
At Bulldog we have expertise beyond marketing &
sales. We can bring relationships to your business
across all disciplines including management, logistics,
off-shore sourcing, manufacturing & more.
✓Minimize Your Risk by Keeping Your Overhead Low!
19. Creating a Consumer Brand
Developed a completely new,
unique and emotional advertising
campaign for HERO dog toys.
Helpeding the brand stand out in
a very crowded category and gain
the attention of national chains &
distributors.
20. A New Channel
Created a strategic plan for
Bag Balm to launch into the
Pet Channel. Included pricing,
product mix, forecasting,
marketing, PR and rep network
development.
21. General Management
Handling EVERY aspect of
product development,
marketing, PR & sales for a
new dog treat company.
Concept to launch in 7 months.
22. Re-Positioning
Created a new trade campaign
to re-position the SPOT brand
of dog toys as a leading
category innovator.
23. Massive Sell-In
Developed a compelling ‘Win a Trip’
Contest for a leading small animal
bedding brand to increase sales with
distributors. Promotion executed on
pre-packed shipper displays with a
header card & tear pad.
24. Explosive Sales
Achieved the first end cap in company
history at Petsmart and double digit
category growth by developing a
compelling consumer promotion with a
high-value prize.
25. Powerful Partnership
Tied in with Disney to create a
promotion that drove new distribution
gains and beat the national brand in
sales.
26. Premium Giveaway
Created a premium promotion giving
away an Italian Classics CD that tied in
with cheese and Italian cooking. Led to
distribution gains and highest sales in
the history of the brand.
27. Unique Offers
First of its kind national promotion for
blank media. Increased sales over 25%
during the promotional period. High
perceived offer value.
