10. Cultural Challenges
• Top Reasons Organizations Fail At
Agile
• Organization thought Agile only
involved IT
11. Cultural Challenges
• Top Reasons Organizations Fail At
Agile
• Organization thought Agile only
involved IT
• Technical personnel were not
involved in strategy, planning
and customer collaboration
12. Cultural Challenges
• Top Reasons Organizations Fail At
Agile
• Organization thought Agile only
involved IT
• Technical personnel were not
involved in strategy, planning
and customer collaboration
• Teams were not serious about
ongoing study, discipline and
improvement
13. Cultural Challenges
• Top Reasons Organizations Fail At
Agile• Organization thought Agile only
involved IT
• Technical personnel were not
involved in strategy, planning
and customer collaboration
• Teams were not serious about
ongoing study, discipline and
improvement
• Organizations institutionalized
waterfall and were not willing
to change established processes
14. Cultural Challenges
• Top Reasons Organizations Fail At
Agile
• Organization lacked executive-
level support for Agile
transformation
16. Cultural Challenges
• The Imperative of Executive-Level
Support
Not Just Agile Projects but
Agile Organizations
17. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
18. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
19. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
3. Shift from an implicit goal to
an explicit goal
20. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
3. Shift from an implicit goal to an
explicit goal
4. Customer delight is a new
dimension of “done” in Scrum
21. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
3. Shift from an implicit goal to an
explicit goal
4. Customer delight is a new
dimension of “done” in Scrum
5. The Scrum Product Owner merely
offers contingent value
22. Cultural Challenges
• The Imperative of Executive-Level
Support
1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
3. Shift from an implicit goal to an
explicit goal
4. Customer delight is a new
dimension of “done” in Scrum
5. The Scrum Product Owner merely
offers contingent value
6. It’s the bottom line for the
whole organization
23. Cultural Challenges
• The Imperative of Executive-Level
Support1. Shift from an output to an
outcome
2. Shift from customer satisfaction
to customer delight
3. Shift from an implicit goal to an
explicit goal
4. Customer delight is a new
dimension of “done” in Scrum
5. The Scrum Product Owner merely
offers contingent value
6. It’s the bottom line for the
whole organization
7. Customer delight is measured