Product Strategy
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John GibbonSuivre
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Product Strategy
2 Nov 2008•0 j'aime•7,291 vues
15 j'aime
Soyez le premier à aimer ceci
afficher plus
vues
Nombre de vues
0
Sur Slideshare
0
À partir des intégrations
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Business
Économie & finance
Company or Product Portfolio Strategy What should we build? What trade-offs should we consider?
John GibbonSuivre
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Product Strategy
- What should we build? What trade-offs should we consider? Company or Product Portfolio Strategy JohnGibbon.com
- But rarely do we play on green fields .. …
- The Boston Consulting Group’s Growth-Share Matrix Accelerate a Few Divest Most Liquidate Harvest Invest 20%- 18%- 16%- 14%- 12%- 10%- 8%- 6%- 4%- 2%- 0 Market Growth Rate 10x 4x 2x 1.5x 1x Relative Market Share .5x .4x .3x .2x .1x Dogs 8 7 3 ? Question marks ? ? 2 1 Cash cows 6 Stars 5 4
- Ansoff Matrix: Product Strategy Market Penetration Product Development Market Development Diversification Current Products Future Products Current Markets Future Markets
Notes de l'éditeur
- 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products