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Product Strategy

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John Gibbon
John Gibbon

Company or Product Portfolio Strategy What should we build? What trade-offs should we consider?

BusinessÉconomie & finance
1  sur  12
What should we build? What trade-offs should we consider? Company or Product Portfolio Strategy JohnGibbon.com
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But rarely do we play on green fields .. …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And you can use some of the following frameworks to help you:
The Boston Consulting Group’s Growth-Share Matrix Accelerate a Few Divest Most Liquidate Harvest Invest 20%- 18%- 16%- 14%- 12%- 10%- 8%- 6%- 4%- 2%- 0 Market Growth Rate 10x 4x 2x 1.5x 1x Relative Market Share .5x .4x .3x .2x .1x Dogs 8 7 3 ? Question marks ? ? 2 1 Cash cows 6 Stars 5 4
Ansoff Matrix: Product Strategy Market Penetration Product Development Market Development Diversification Current Products Future Products Current Markets Future Markets

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Product Strategy

  • 1. What should we build? What trade-offs should we consider? Company or Product Portfolio Strategy JohnGibbon.com
  • 2.
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  • 9. But rarely do we play on green fields .. …
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  • 11. The Boston Consulting Group’s Growth-Share Matrix Accelerate a Few Divest Most Liquidate Harvest Invest 20%- 18%- 16%- 14%- 12%- 10%- 8%- 6%- 4%- 2%- 0 Market Growth Rate 10x 4x 2x 1.5x 1x Relative Market Share .5x .4x .3x .2x .1x Dogs 8 7 3 ? Question marks ? ? 2 1 Cash cows 6 Stars 5 4
  • 12. Ansoff Matrix: Product Strategy Market Penetration Product Development Market Development Diversification Current Products Future Products Current Markets Future Markets

Notes de l'éditeur

  1. 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products