Landing pages can become the backbone of your PPC campaign or can even bring serious negative impacts too by directing the visitors to other directions. This presentation explains the main things to keep in mind while getting a good landing page. Visit us at : - http://infostreamusa.com/

1. WHY LANDING PAGES ARE YOUR
KEY TO SUCCESS WITH PPC
A good landing page is a valuable asset and it can help your PPC
campaigns immensely.
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2. Introduction
Marketing is always a costly affair, but generally,
that cost doesn’t hurt because it is going to generate
revenue for you in the immediate future. However,
these marketing costs really get steep when you are
advertising through PPCs as every click has a price.
In today’s highly competitive world, getting a good
ROI through your PPC campaign is in itself a big
challenge unless you are having an expert PPC
consultant or agency handle your PPC campaign
management. If your PPC campaigns are incurring
clicks and yet the results are not coming in your
favor then there is no reason for you to not analyze
the effectiveness of your landing pages.
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3. Some Stats
 Marketing Sherpa’s Landing Page Handbook
estimates that nearly 44% clicks from B2B
companies are directed to their website’s
home page and not towards as effective
landing page which could help in gathering
more information about the searcher or
further the engagement.
 It is also observed that only top 20%
marketers keep their landing pages free
navigation bars to avoid distraction.
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4. Landing Pages are Important
 A good landing page is a valuable asset and it can
help your PPC campaigns in a great way.
 Apart from having a custom designed landing page,
optimizing it for a great user experience is also
equally important.
 A landing page which is directing the customers to
various other things or not giving straightforward
CTA can be very bad for your marketing objectives.
 Once the customer has reached your landing page,
all efforts should be made to convince the customer
to make objective oriented decisions and not
encourage them to wander here and there.
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5. Advantages of Having Great
Landing Pages - #1
Higher Conversion Rate
 A great landing page is highly result oriented. It should
always be designed in a way that the visitor is directed
towards the main objective without any confusion or
diversions.The landing pages are reached once the visitor
has already read or researched about your products or
service and they are now ready to take the plunge and
hence landing pages are placed to make the final offer. Give
them a deal the customer cannot refuse and you will have
conversions at a better rate than ever. Using correct
targeting and testing methodology can give a 300% boost
to your sales.
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6. Advantages of Having Great
Landing Pages - #2
Better Collection Of User Data
 Collection of user information and its analysis is also an
important part of marketing research and landing pages provide
you a great assistance in this. Landing pages can be integrated
with analytics and metrics system so that more and more visitor
information can be collected and processed. Interactively
designed landing pages can be used to collect demographic
information, interests of the users and other objective
information so that the page can be made better and higher
satisfaction rate can be achieved.The fact that only 22%
marketers are happy with the result achieved from their landing
pages is a live testimony that people are not making full use of
the potential of their landing pages.
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7. Advantages of Having Great
Landing Pages - #3
LowerYour Advertising Cost
 Search Engines are result oriented.The better your
conversion result the higher you are placed in the bids and
get a better pricing for your PPC campaigns. It is important
to understand that better landing pages lead to lower
bounce off rates as they are highly focused. Hence, your
conversion and visitor engagement gets better.This cannot
be achieved with an ambiguous page or even your
homepage as the visitor might get distracted due to the
abundance of information or inability to locate the required
information immediately. So if you want to get a more
economic PPC cost, then invest your time and money in
getting better landing pages as it can do the job for you.
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8. Advantages of Having Great
Landing Pages - #4
Give Every Offer Its Dedicated Space
 If you are giving an offer to your customers then
make the deal visible to them exclusively.
Dedicated landing pages help the customers
make use of those exclusive offers and your
services. It has been seen that only 48%
companies use an exclusive landing page for
each new offer and this is a low percentage as
this helps you in cashing on the offers made by
you.
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9. Advantages of Having Great
Landing Pages - #5
Target OnlyThe Most Specific Keywords
 One very big advantage of using landing
pages is that it allows you to use highly
specific keywords.You can target long tail or
complex keywords which are difficult to use
in your other marketing content.This will also
help you in getting higher ranking in organic
results too.
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10. Advantages of Having Great
Landing Pages - #6
Get Better Brand Recognition
 A landing page is your dedicated space. It is a place
where you can flaunt all your honors, awards,
recognitions and customer testimonials so that the
visitor can have a better understanding of your
credibility. A landing page gives you space and time
to communicate the things to the visitor which will
matter the most in making the decision.This not
only helps you in making the sale but also leaves a
nice impression in the mind of the customer which
will give your brand awareness some additional
brownie points.
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11. Summary
Landing pages play a very important role in
your online marketing strategy as they are
the final point of conversion stage.Yet,
marketers usually misunderstand their
importance and work. Using good landing
pages for the success of your PPC campaign
is very important and it should be
incorporated carefully so that you get the
best results out of your marketing efforts.
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12. InfoStream Solutions of
Toledo Ohio
 InfoStream Solutions is a full serviceWeb Design
and Internet Marketing company specializing in
designing custom websites and Landing pages.
Contact InfoStreamUSA by calling 567-686-1040
or visit http://infostreamusa.com/
http://infostreamusa.com/