Rob Wu of Causevox shares his three tips for better nonprofit crowdfunding campaigns. *From a recent episode in a regular training series I lead for nonprofits and social good orgs. Sign up here: http://www.johnhaydon.com/hdcb

1. 3Tips for Better Nonprofit
Crowdfunding Campaigns

2. Format:
• 15 minute presentation
• 15 of live Q&A
• Get back to work
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns

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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Rob Wu is the CEO of CauseVox,
a crowdfunding and peer-to-peer
fundraising platform for
nonprofits and social good
projects.
Rob has raised over $200,000 for
his own social good crowdfunding
projects, and his work has been
recognized by the New York
Times, Christian Science Monitor,
and Wall Street Journal.
@robjwu / @causevox

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
1. Must-have components of a
fundraising toolkit for
supporters

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Must-have
components of
a fundraising
toolkit for
supporters
1. Brand guidelines
2. Overview of the campaign
3. Images and logos
4. Social media tips
5. Promotional materials
6. FAQ
7. Fundraising Tips

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
https://www.causevox.com/toolkit-nonprofit-
fundraising/
Learn more and see examples:

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
2. Using a story grid for
nonprofit storytelling

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Beats
Channels

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Impact
Plot
News
CTAs
Offline
Video
Social Media
Email
Blog Post

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
3. Neuromarketing triggers for
fundraising appeals

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Neuromarketing
triggers for
fundraising
appeals
1. Urgency trigger
2. Three sentence structure
3. Matching gift trigger
4. Three magic words
5. The right ask
6. Impact stories

13. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
https://www.causevox.com/neuromarketing-
crowdfunding-online-fundraising/
Learn more and see examples:

14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Free Crowdfunding Ebook
Learn how to turbocharge your
nonprofit crowdfunding campaign:
bit.ly/1SykYhC

15. Get access to previous training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns

16. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Nonprofit Crowdfunding Campaigns
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John: