Facebook Page Messenger has come a long way, baby. Page admins can now create more personalized conversations, create notes for contacts, and even use canned replies. Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. How to Boost Supporter Loyalty
with Facebook Page Messenger

2. Format:
• 15 minute presentation
• 15 of live Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want)
Take notes
• Use class worksheet on next slide
• Or make your own
Trouble with the audio?
Select telephone and dial in. The number
will be displayed when selected.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger

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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Intuitive Design

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
View Deeper Profile Info

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Notes and Keywords

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Canned Replies

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Share Your Code

9. Facebook Page Messenger:
Live Demo

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Tip to Boost Loyalty
• Respond quickly. Speed builds loyalty. It shows you care.
• Respond thoughtfully and thoroughly. Research each person before
responding. Have they donated or volunteered?
• Consider your resources. If you don’t have the resources to properly
respond, turn off the messaging feature.
• Have rules for each type of query. Common donor questions, volunteer
questions, media questions.
• Write canned responses for common queries. Common donor
questions, volunteer questions, media questions.
• Use Messages during events, like giving days and walkathons, and then
deactivate it at other times.
• Increase organic reach? Pages that deactivate messaging can increase
reach as people post more questions to the page.

11. Get access to previous training sessions
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/hump-day-coffee-break-archive/
How to boost supporter loyalty with Facebook Page Messenger

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to boost supporter loyalty with Facebook Page Messenger
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John: