Presentation in Boston for the American Burn Association 2010 Annual Meeting

1. Social Media In Ten Slides
(including this one)
John Haydon
http://johnhaydon.com
March 9th 2010
Monday, March 8, 2010

2. Social Media Explosion
120,000 new blogs created each day.
Over 346 million people globally read blogs.
6 of top 10 websites are social (YouTube, Facebook,
Wikipedia, MySpace, Blogger, Craigslist).
Facebook: 385 million users
Facebook beats Google in referred traffic
19% of U.S. adults use Twitter
Flickr has over 3 billion photos
Over 1 billion views on YouTube each day
Monday, March 8, 2010

3. Social Media History 101
Websites Blogs and Forums
Networks Open Networks - Here and Now
Monday, March 8, 2010

4. Being networked doesn’t necessarily
mean being Connected
I’m sorry -
do I know you?
Will you be
my friend?
Monday, March 8, 2010

5. Social Media Best Practices
Stop thinking tools
Your product is the advertisement
Give before take
Be a connector
Think “touch” instead of “target”
Empower your customers
Monday, March 8, 2010

6. Comic Relief Slide
Monday, March 8, 2010

7. What Is Social Media ROI?
Relationship
Investment
Results Investment
Increased donations Time
More volunteers Money (staff, consulting)
Enriched content Opportunity costs
Brand equity Passion
Future opportunities
Organizational growth
Monday, March 8, 2010

8. How To Use Twitter and Facebook
Measure, measure, measure.
Let the kids show you (reverse mentoring).
Listen and ask questions.
Tweet like you talk. Lose the jargon.
Use for outreach, soliciting ideas, to announce events.
Be creative about focusing on your goals.
Find out the rules and then break them.
Focus on value for your 2nd tier friend and followers
Monday, March 8, 2010

9. Case Study in one slide: Smokey
1945 2010
1960s
Monday, March 8, 2010

10. Question and Answer
Free download!
http://bit.ly/social-best
Monday, March 8, 2010