Here comes my top gun. My first dream company I wanted to work at - Big Bazaar. An Marketing Mix Analysis.

1. MARKETINGMIX
BIG BAZAAR

2. Overview Of Big Bazaar
OUTLETS 250 STORES, 80 CITIES
PARENT COMPANY FUTURE GROUP
OWNER KISHORE BIYANI, CEO
FOUNDED SEPTEMBER 2001
HEADQUATERS JOGESWARI, MUMBAI
INDUSTRY RETAIL
WEBSITE www.bigbazaar.com
TAGLINE 'Naye India Ka Bazaar'

3. MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION

4. PRODUCT
APPARELS FOOD
FARM
PRODUCTS
CHILLED
SECTION
HOME &
PERSONAL
CARE
ELECTRONICS
FASHION &
JEWELLERY
CHILD CARE &
TOYS
OTHER
SECTIONS &
SERVICES

5. PLACE
• Number of outlets : 250
• Mainly at Tier I & Tier II Cities.
• Areas covered 10,000 Sq. Ft. – 12,000 Sq.
Ft.
• In mall, wantedly occupies basement level
area so as make customers carry goods
conveniently.
• Most of the stores also located at
residential areas.

6. PROMOTION
Profit
Club
Festive
Offer
Maha
Bachat
Public
Holida
y Sale
Wedn
esday
Bazaar
The
Great
Exchan
-ge
Offer

7. PROFIT CLUB

8. Festive
Offer

9. MAHA BACHAT

10. PUBLIC
HOLIDAY
SALE

14. Promotional Activities
• Patrnership with BigFlix & Big FM 92.7
• On the occasion of completion of ten years in
the Indian retail industry (in 2011) Big Bazaar
came up with a new logo for the company with a
tag line that says: 'Naye India Ka Bazaar' (Market
for New India).
• This replaces the earlier tag line: 'Isse Sasta Aur
Accha Kahin Nahin' (Nothing is Cheaper And
Better than Here).

15. Promotional Activities (contd.)
• Future Group is running its Big Bazaar Direct
Program, under which a small grocery shop
owner can become a franchisee for the big
retailer.
• Future Group has also roped in grocery shop
owners to become franchisees for its “KB’s Fair
Price” neighborhood stores.
• Big Bazaar Direct will help the company reach
customers deeper into India, which may not be
necessarily possible by expanding a physical
supermarket.

16. Big Bazaar Announces Shop Fest
• Big Bazaar has announced its “3 Cheapest Days”
shopping festival from Friday.
• For the first time, it will reach out to people at their
doorstep through Big Bazaar Direct franchisees.
• All stores will open at 9 a.m. on the three days.
• A big attraction this year will be the specially created
‘3 Cheapest Days truck’ that will take the festival to
places where Big Bazaar is not present.

17. PRICE
Value Pricing
Promotional Pricing
Differentiated Pricing
Bundling

18. CURRENT STRUCTURE
• Future Retail’s current debt stands at Rs. 4,500
crore and chief executive Kishore Biyani aims to
make it debt free over next two years.
• Both Future Group and Reliance Retail are roping
in local kirana-walas to expand operations and
widen product reach, but small traders remain
skeptical of their moves.

19. SWOT-ANALYSIS
STRENGTH WEAKNESS OPPUR. THREAT

20. THANK YOU!