John Bastone

Tampa United States

Global Product Marketing Manager

Technology / Software / Internet

Exercising CRM, analytics, and marketing domain expertise, I am responsible for positioning and messaging specific to SAS customer intelligence-related offerings. This includes leading the development of outbound marketing strategies to support SAS in the customer intelligence/CRM analytics space. Responsibilities include: * Driving execution of new product launches * Developing persona-based information to support marketing and sales execution * Building relationships with, and influencing, analysts and press * Employing understanding of the competitive landscape to provide competitive intelligence to sales and marketing * Providing positioning, messaging, and content for collateral