11. Old Spice’s iconic YouTube campaign of the manly
Old Spice Guy cost $0TOUPLOAD. It was so successful
that it resulted in nearly50MILLIONVIEWS and doubled
their sales.
A 30SECONDSPOT during the 2012 Super Bowl cost
$3.5MILLION with 111.3MILLION viewers tuning in.
12. Content
• Tell your audience what you want
them to do!
• Camstudio.org or Camtasia.com
• Glyder
• Scheduling
13. Facebook
• Post between 1pm and 4pm
• 80 Characters or less
• Include a picture
Very targeted advertising
14. Twitter
• Post between 10am and 1pm
• 2.5 hr half life
• # tags
• Search.Twitter.com
15. Tools
• Hootsuite
• Social HQ
– Top Fans, Contests, Fan Gates, Friend
Gates
• Woobox
• Wildfire
• Shoutlet
16. Tools
• Google – Analytics, UTM tags
• Wordpress, proof of concept – Plugins
• Free Advertising Credit - $700
• WPMU Development
18. Social Media & Your Site
• Integration
– Login, API
– Home Page
– Blogs
• Like allocation – WPMU
• Content Reveal
• Shopping Cart Incentives
19. Tracking
• UTM tags, bit.ly, ow.ly etc.
• Platform Analytics
• Plugins, Social Platform Identification
20. Data is Never the Problem
• User Interface Refinement
– Access, social login
– Line of Sight
– Squeeze Pages
• Audience
– Voice
– Content
– Offline Insights
Brand Advocates