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Expert Brand Positioning using Social Media

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Johnny Beirne
Johnny Beirne
BusinessTechnologie
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Expert Brand Positioning
Background
Lessons Learned • Background does not define destination • Everything that happens, contributes • Passion & Perseverance • Want & Decision
Social Media Expert Brand Positioning
Social Media BEFORE NOW In the audience Have an audience
Primary Social Networks
Where to Start
Where to Start • Connect • Converse • Contribute • Create • Customise • Convince • Convert
Conversation Marketing • Join Conversations • Lead Conversations • Add Value • Network - Network Marketing • Be Controversial • Establish Authority & Expert Position
Content Marketing • Content Creation – You message, thoughts, opinions, activity, audio, videos • Content Curation – Relevant news, events, discussions, thought leaders, videos – Mention Marketing – Google.com/Alerts | Google.com/Reader – Podcasts, Audio Books • Try before they buy
Social Capital • Free Employees for Sales & Marketing • Research, Knowledge, Events • Your are just 2.5 people away from transformation • Evangelists
Cost • Website Domain .com €10 .ie €30 • Website Hosting €60 per annum • Profile Photo €100 • 60 Second Video €100 • Customised WordPress Blog €200 • Social Network Profiles Time • Start-up Cost ~€500
Thank You .com

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