This document discusses design thinking as a creative problem-solving process that combines analysis and synthesis. It outlines key aspects of the design thinking method including: - Design thinking is useful for "wicked problems" that are not well-defined at the outset. - It involves divergent and convergent thinking to generate entirely new perspectives and solutions, rather than limiting possibilities too quickly. - The process includes framing the problem, brainstorming solutions openly without judgment, grouping and selecting ideas, and validating solutions.

2. design: the process or artefact by
which functionality is reconciled
with the needs of people

3. DESIGN THINKING IS A CRITICAL APPROACH
TO ‘WICKED’ PROBLEMS: THOSE THAT ARE
NOT WELL-DEFINED AT THE OUTSET

4. TASK-BASED WORK STRUCTURES
DEFEAT RADICAL COLLABORATION

5. MOST OF WHAT WE CALL FOCUS IS ACTIVELY
LIMITING THE RANGE OF POSSIBILITIES, TO
ARRIVE AT A SOLUTION SOONER

6. DESIGN THINKING IS AN EXPLOIT OF OPPOSING
IDEAS OR CONSTRAINTS TO CREATE ENTIRELY
NEW PERSPECTIVES AND SOLUTIONS

7. DESIGN THINKING IS A METHOD OF CREATIVE
THINKING THAT COMBINES ANALYSIS AND
SYNTHESIS TO CREATE SOLUTIONS

9. 1. FRAMING THE PROBLEM
• TALK TO CUSTOMERS
• USE ONLY OPEN-ENDED QUESTIONS
• DESCRIBE GOALS
• Avoid the use of nouns
• DON’T BE TOO ABSTRACT

10. DO
SAY
THINK
FEEL
ANALYSIS
SYNTHESIS
2. MOVE YOUR MIND-SET
BE NON-JUDGEMENTAL

11. 3. BRAINSTORMING
Quantity
matters
Headlines
work
Go
Wild
Build On
Ideas
Be Visual
Stay On
Topic
One AtA Time
defer
judgement

12. 4. GROUP AND SELECT IDEAS
DELIGHTFUL
VIABLE
FUNCTIONAL
POSSIBLE
ANALYSIS
SYNTHESIS

13. A CASE STUDY IN DESIGN THINKING

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15. 5. VALIDATE
Not for nothing
does
end with ‘why’
strategy