1. COORDINATION
IN
SCM
E.P. JOHN

2. INTRODUCTION
◦ SUPPLY CHAIN COORDINATION
IMPROVES – ALL
◦ SUPPLY CHAIN CONSISTS OF
STAGES WITH DIFFERENT
OWNERS
◦ MAIN CHALLENGE IS TO ACHIEVE
COORDINATION INSPITE OF
MULTIPLE OWNERSHIP AND

3. BULLWHIP EFFECT
THE FLUCTUATION IN ORDERS
INCREASES AS WE MOVE UPSTREAM
IN THE SUPPLY CHAIN FROM RETAIL
TO MANUFACTURING

4. LACK OF SC COORD
 EFFECT ON PERFORMANCE
◦ MANUFACTURING COST
◦ INVENTORY COST
◦ REPLENISHMENT LEAD TIME
◦ TRANSPORTATION COST
◦ LABOR COST FOR SHIPPING AND
RECEIVING
◦ LEVEL OF PRODUCT AVAILABILITY
◦ PROFITABILITY
◦ RELATIONSHIPS ACROSS SC

5. OBSTACLES
◦ INCENTIVE OBSTACLES
◦ INFO-PROCESSING OBSTACLES
◦ OPERATIONAL OBSATCLES
◦ PRICING OBSTACLES
◦ BEHAVIOURAL OBSTACLES

6. MANAGERIAL LEVERS
 ALIGNING GOALS AND INCENTIVES
 IMPROVING INFO ACCURACY
 IMPROVING OPERATIONAL
PERFORMANCE
 DESIGNING PRICING STRATEGIES
TO STABILISE ORDERS
 BUILDING PARTNERSHIPS AND
TRUST

7. CPFR
COLLABORATIVE
PLANNING, FORECASTING AND
REPLENISHMENT
A BUSINESS PRACTICE THAT
COMBINES THE INTELLIGENCE
OF MULTIPLE PARTNERS IN
THE PLANNING AND
FULFILLMENT OF CUSTOMER
DEMAND

8. CPFR – SC ACTIVITIES
 STRATEGY AND PLANNING
 DEMAND AND SUPPLY
MANAGEMENT
 EXECUTION
 ANALYSIS

9. FOUR SCENARIOS OF
COLLABORATION
 RETAILEVENT
 DC REPLENISHMENT
 STORE REPLENISHMENT
 COLLABORATIVE
ASSORTMENT PLANNING

10. RISKS AND HURDLES
OF CFPR
CUSTOMER 1
TEAM
CATEGORY
TEAM
CUSTOMER 2
TEAM
MANUFACTURER RETAILER
ORGANISATION ORGANISATION

11. RISKS AND HURDLES
OF CFPR
DEMAND
PLANNING
SALES
CUSTOMER
SERVICE MERCHANDISE
LOGISTICS PLANNING
BUYING
DEMAND REPLENISHME
PLANNING NT
SALES
CUSTOMER
SERVICE
LOGISTICS

12. ROLE OF IT IN
COLLABORATION
 INFORMATION AVAILABILITY
 SHARING OF THE SAME
 HELP IN DECISIONS
 COMPLEXITY & DIFFICULTY
 TECHNICAL CHALLENGES
 TRUST

13. ACHIEVING COORD
 QUANTIFY THE BULLWHIP
EFFECT
 GET TOP MGMT
COMMITMENT
 DEVICE RESOURCES FOR
COORD
 FOCUS ON COMN WITH
OTHER STAGES

14. ACHIEVING COORD
 TRY TO ACHIEVE COORD IN
THE ENTIRE SUPPLY CHAIN
 USE TECH TO IMPROVE
CONNECTIVITY IN THE SC
 SHARE THE BENEFITS OF
COORD EQUITABLY