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Web 2.0 and social media ,[object Object],[object Object],[object Object],[object Object]
A bit of background ,[object Object],[object Object],[object Object]
Nemisys in Sport
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current activities ,[object Object]
And what you’d like to explore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An internet history warm up
An internet history warm up
An internet history warm up
What about Web 2.0? ,[object Object],[object Object]
What is web 2.0 - YouTube
What is web 2.0 - iPlayer
What is web 2.0 – niche TV
What is web 2.0 – photo sharing
What is web 2.0 – online chat
What is web 2.0 - Podcasts
What is web 2.0 - Podcasts
What is web 2.0 - Wikis
What is web 2.0 – niche groups
What is web 2.0 – niche groups
What is web 2.0 – audio
Our first “web 2.0” project ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media definitions ,[object Object],[object Object],[object Object]
Social media - Facebook
Social media – Twitter
Social media - Linkedin
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions ,[object Object]
The tour - Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – overview ,[object Object],[object Object],[object Object],[object Object]
Facebook account/profile
Facebook news feed
Facebook Groups ,[object Object],[object Object],[object Object],[object Object]
Facebook Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Connect
Facebook Sports Hub - Network Structure linking pages ,[object Object],Sports Hub Local Club Pages Shared content Competitors Wider participation Branded marketing Local Club Marketing Club Participation Brand participation Cross-promotion
Facebook Sports Hub
Facebook sports hub – benefits
Sports Hub pilot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Child protection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics & Facebook ,[object Object],[object Object],[object Object]
That Google analytics filter
Facebook – Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detail - tips to start you off ,[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object]
The tour – Video & YouTube
Using video
Video stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using YouTube for video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video sources / content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
YouTube promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object]
NGB networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tour - photography
Photo sharing
Photo sharing stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tour - Twitter
Twitter – overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – before you Tweet ,[object Object],[object Object],[object Object],[object Object]
When might you Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – tips for Tweeting ,[object Object],[object Object],[object Object],[object Object]
Twitter – brand monitoring
Twitter – tools & ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tour - blogs
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful blogs ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online chat ,[object Object]
Forums - web
Forums – email
Forums – key points ,[object Object],[object Object],[object Object]
Podcasts ,[object Object],[object Object]
Podcasts promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcast creation – tech stuff ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object]
Wikipedia
ipadio - demonstration ,[object Object],[object Object]
ipadio in sport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ipadio – features tour
RSS feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roundup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of media coverage ,[object Object],[object Object],[object Object],[object Object]
Owned media ,[object Object],[object Object],[object Object],[object Object]
Earned media – word of mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before we talk ideas ,[object Object],[object Object]
In a nutshell ,[object Object],[object Object]
Ideas – a possible action plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Next Major Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your “homework” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whatever you do ... ,[object Object],[object Object]

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CCPR Web 2 Social Media Distribute

Notes de l'éditeur

  1. Personal, not organisational Do you want to mix your business and social lives? Many people do! Can link status updates to Twitter, YouTube viewings etc