Building-21st_Century_Cloud_Storage_Service_John_Sing_V4

© 2013 IBM Corporation
Building 21st
Century
Cloud File Storage Service
Best Practices
John Sing, Executive Consultant
IBM Systems and Technology Group Session CL-1465 Monday, June 10, 2013
10 June 2013
Goal:
Provide framework, big
picture for this week’s
Technical Edge Cloud
sessions

IBM Storage Solutions for Cloud
2
John Sing
 31 years of experience with IBM in high end servers, storage,
and software
– 2009 - Present: IBM Executive Strategy Consultant: IT Strategy and
Planning, Enterprise Large Scale Storage, Internet Scale Workloads
and Data Center Design, Big Data Analytics, HA/DR/BC
– 2002-2008: IBM IT Data Center Strategy, Large Scale Systems, Business
Continuity, HA/DR/BC, IBM Storage
– 1998-2001: IBM Storage Subsystems Group - Enterprise Storage Server Marketing Manager, Planner
for ESS Copy Services (FlashCopy, PPRC, XRC, Metro Mirror, Global Mirror)
– 1994-1998: IBM Hong Kong, IBM China Marketing Specialist for High-End Storage
– 1989-1994: IBM USA Systems Center Specialist for High-End S/390 processors
– 1982-1989: IBM USA Marketing Specialist for S/370, S/390 customers (including VSE and VSE/ESA)
 singj@us.ibm.com
 You may follow my daily IT research blog
– http://www.delicious.com/atsf_arizona
 You may follow me on Slideshare.net:
– http://www.slideshare.net/johnsing1
 My LinkedIn:
– http://www.linkedin.com/in/johnsing

3
3
Agenda
 What is a 21st
Century Storage File Service?
– Sounds simple. But what has to happen in the background?
 The Cloud-enabled data center
– Journey along the maturity model
– Workflows and patterns, organizational – process - skill changes
 Architecting a 21st
Century Cloud File Storage Service
– Ideal planning vs. pragmatic planning (a template)
– Storage components in Cloud macropatterns and micropatterns
– Cloud storage taxonomy and storage classes
– Fit for purpose: two modern types of IT architectures
 Summary
– Learning Points
– Applicable IBM Storage Cloud hardware and software products
Source: If applicable, describe source origin
Goal:
Provide
framework, big
picture for this
week’s Technical
Edge Cloud
sessions

IBM Presentation Template Full Version
44
A modern Cloud File
Storage Service….
Sounds simple,
right?...
Building 21st

5
Today’s
Storage
Cloud

6

Value delivered
Storage Provisioning
Continuous Access to data
From traditional
Weeks
To cloud
Minutes
For users
Reduced storage admin
costs
Up to 50% savings
For IT
Reduced energy costs Up to 36%
Increased storage utilization Up to 90%From 50%
Localized, any time
any where
Dynamic (Elastic)
Centralized
FixedStorage Capacity
Stating the obvious – modern 21st
Century Cloud Business Value

7
 Scalable capacity
 Virtual resources - mobile,
efficient
 Smart allocation - deduplicated,
compressed, thin provisioned
 Cross-site data mobility
 Operational management centralized
 Multi-site file distribution, synchronization
 Pay per use
 Storage services catalog
 Self-service administrator provisioning
Hyper-Efficient
Storage
Automation
and
Management
Optimization
Storage Service
(“I need capacity to store my data”)

8
Sounds straightforward. But what has to happen in background?
 Some would say that virtualization = cloud
 Some IT traditionalists would say that cloud
is nothing more than much better managed
centralized, automated data centers
 Unfortunately, such statements
significantly undersize the magnitude of
the necessary significant shift in:
– Organizational lines
– Processes
– Workflows
– Required skill sets
 This is all solvable, once you understand
and act on the proven best practices,
patterns, workflows of the cloud.

99
The Cloud-enabled
Data Center
Building 21st

10
Pre-req’s for modern cloud IT: 4 Stages of Data Center Efficiency
http://public.dhe.ibm.com/common/ssi/ecm/en/rlw03007usen/RLW03007USEN.PDF
http://www-935.ibm.com/services/us/igs/smarterdatacenter.html
April 2012
Power profile
determines 80% of
CAPEX to construct
new data center
Power profile
determines 80% of
CAPEX to construct
new data center

11
Today, most have accomplished virtualization foundation….
 But there’s something else still holding many IT organizations back. What is it?
 It is: Cloud = new set of challenges and opportunities:
– Requires establishment of an IT service catalog
– Developing new automated processes that harness the cloud, connecting it to
business it supports
– Requires a new organization structure that establishes new set of roles and skills
that match your cloud
 As opposed to keeping the organization as-designed when they were physically deployed
 Cloud doesn’t enable an IT service catalog, or simplify it
– Cloud **IS* the service catalog
Let’s see what these simple statements mean………

12
This is the
cloud-enabled
data center
journey
1. Virtualized
2. Deployed
3. Optimized
4. Enhanced
5. Monetized
Cloud
adoption
maturity
levels
Level of cloud capability
(macropatterns)
http://www.redbooks.ibm.com/abstracts/redp4893.html
IBM
Redpaper

13
3. Optimized
2. Deployed
1. Virtualized
Cloud adoption
maturity level
(macropatterns)
Cloud-oriented organizational
process changes
Cloud-oriented
organizational
process changes

14
5. Monetized
4. Enhanced
3. Optimized
Cloud adoption
maturity levels
(macropatterns)
Cloud-oriented
organizational process
changes

15
Thankfully, we can build cloud macropatterns step by step
4. ITIL Managed
IaaS
3. Adv
IaaS
1. Simple IaaS
2. Cloud
Mgmt

16
What’s most important: macropattern workflows
1. Simple IaaS
4. ITIL Managed
IaaS
2. Cloud
Mgmt
3. Adv
IaaS

17
 Are you ready?
What’s most important: micropattern workflows Storage-specific
micropatterns

18
Key cloud workflow learning point:
Cloud involves re-alignment of IT organization, skills
 Re-alignment of IT processes, management, monitoring, delivery around service and
service catalog
– Aligned with the Lines of Business (requiring full-time liason positions)
– Requiring new roles within IT operations
 Creation of service catalog requires IT to invest more/different efforts into
design/automation of IT capability
– Typically new, additional skill requirements
 Governance that address risk of unauthorized or rogue access to services
– Only appropriate approvals and credentials, thus new emphasis on network + security
 Addressing resistance to change within IT organization is the biggest success factor

1919
Architecting a 21st
Century Cloud File
Storage Service
Building 21st

20
Integration into IT ManageBusiness Line Prioritization
Strategy
Design
Current IT
inventory
Business
prioritization
Pain points, goals
Cloud
readiness
Needs/goals
Goals
• Maturity
Model
• Measure
ROI
• Roadmap
for
Program
Program
Design
Current
Capability
Implement program
validation
Continuous
testing
Cloud
Program
Management
Awareness, Regular Validation, Change Management, Quarterly Management Briefings
Business processes drive strategies. They are integral to the planning of Cloud-based Business
Operations.
Organization
changes
Orchestrate
processes
Disaster
recovery
High
availability
1. People
2. Processes
3. Plans
4. Strategies
5. Networks
6. Platforms
7. Facilities
Application,
database design
Cloud
servers
Cloud storage
Cloud
design
Review ”Ideal” Cloud Planning Process

21
Now that you know what best practices cloud workflows look like….
 What’s the best way to organize, plan, and implement …
 My own specific version of cloud?

22
Integration into IT ManageBusiness Line Prioritization
Strategy
Design
Current IT
inventory
Business
prioritization
Pain points, goals
Cloud
readiness
Needs/goals
Goals
• Maturit
y Model
• Measur
e ROI
• Roadma
p for
Progra
m
Program
Design
Current
Capability
Implement program
validation
Continuous
testing
Cloud
Program
Management
Awareness, Regular Validation, Change Management, Quarterly Management Briefings
Organization
changes
Orchestrate
processes
Disaster
recovery
High
availability
1. People
2. Processes
3. Plans
4. Strategie
s
5. Networks
6. Platforms
7. Facilities
Application,
database design
Cloud
servers
Cloud storage
Cloud
design
Here’s how to handle: use six key IT Cloud Planning Steps
For today’s real world environment
i.e. how to streamline this “ideal” process?1. Collect information for prioritization
2. Business prioritization, cloud readiness, scope
3. Define Cloud targets, organization, req’d processes
4. Recommend strategy, organization, processes,
roadmap
5. Cloud solution options: design and evaluation
6. Recommend solutions, products to fit strategy
5. Cloud solution options: design and evaluation
6. Recommend solutions, products to fit strategy
Rest of this
conference
This
session

23
Streamlined Cloud Planning Actions
Input Output
2. Business priorities,
cloud readiness, scope
List business priorities Defined priorities aligned
with business goals
3. Define cloud targets,
organization, processes
Existing cloud readiness,
maturity, KPIs, desired
goals and targets
Defined cloud goals,
organization,
processes,
architecture, decision
and success criteria
5 Cloud solution
design, evaluation
Cloud technologies and
solution options
Solutions mapped to cloud goals,
organization, process, skills
6. Recommend
solutions, products
Identified solutions that meet
criteria
Recommended cloud
solutions and benefits
1. Collect info for
prioritization
Business processes, Key
business goals and
metrics, IT inventory
Scope, Resource Business
Impact
Component effect on business
processes
4. Recommend strategy and
roadmap
Budget, major project
milestones, resource
availability, organization
change strategy
Baseline Cloud strategy,
organization and process
roadmap, benefits, challenges,
financial implications and
justification
Overview

24
Determine for Cloud Storage architecting:
Understand if the cloud tooling needs to reside:
 In an external shared storage stack
 Or if it belongs in the virtualized server, direct attach storage, application stack
Both are appropriate, but they must be matched to the proper environment

25
Two different types of Cloud
Source: http://it20.info/2012/02/the-cloud-magic-rectangle-tm/
Transactional IT
Internet scale wkloadsInternet scale wkloads

26
Cloud Types, Characteristics, Positioning
Source: http://it20.info/2012/02/the-cloud-magic-rectangle-tm/ Transactional IT
Internet scale wkloads

27
How industry (Provider, Architect) often builds today’s clouds
Source: http://it20.info/2012/02/the-cloud-magic-rectangle-tm/
Transactional IT

28
Two different types of cloud tooling
Cloud storage tooling will most likely reside:
 In the external shared storage stack for policy-based traditional transactional IT:
– External IBM Smarter Storage hardware and software for block and file storage
 In the virtualized server, direct attach storage, application stack for design-for-fail:
– IBM SmartCloud software, IBM participation in Open Stack and Softlayer
 Both are appropriate, match to proper environment
Transactional IT
http://www.slideshare.net/johnsing1/s-bd03-infinitybeyond2internetscaleworkloadsdatacenterdesignv6speaker

29
Macropatterns
review……
4. ITIL Managed
IaaS
3. Adv
IaaS
1. Simple IaaS
2. Cloud
Mgmt

30
Example:
IBM products
4. ITIL Managed
IaaS
3. Adv
IaaS
1. Simple IaaS
2. Cloud
Mgmt
Compute, Storage, and Network Virtualization layer
Examples: SVC V7000 TPC FlashCopy Mgr XIV SONAS V7000 Unified

31
 Are you ready?
Architecting Storage portion of Cloud workflows Storage-specific
micropatterns

32
Storage in Clouds - Taxonomy

Transaction
capable
General
purpose
Cloud Service Storage Cloud
- Public or private
- Scale of tenants/users
Storage
Container
Service
Backup
Archive
Service
Records
Mgt
Service
Storage w/o
Application
“Storage Cloud” with
Gateway/VPN/Web
API
Storage + Application
“Compute Cloud”
Embedded
Storage
Remote
Storage
Service
Local
External
Storage
Backup /
Archive
Transaction
capable
General
purpose
Stream
Collect
Service
Stream
Export
Service
Compute Cloud
- Public or private
- Scale of tenants/users
Tools
&
Enablers

33
Storage Classes for Cloud
Storage Class
(as seen by Guest VM)
Req’s Notes
Block - Transaction Attach to Hosted VMs
low latency
high I/Ops, low capacity
Enterprise class attributes in performance and availability
Usually fibre channel connected
More complex to manage with many limitations
Block - General
Purpose
Attach to Hosted VMs
medium latency
medium I/Ops, general purpose
General purpose, cost effective storage
Usually NAS+Block Virtualization for cost, ease of management, and
scalability
Block - Ephemeral
Allocated to hosted VMs for duration of
VM instance
medium latency
medium I/Ops, Typically boot images
Storage allocated as private to a VM, disappears when VM instance is
deleted.
Used for boot images or VM specific private disks
Can be created by cloning boot image templates from service catalogue
Storage for
Analytics
Achieve performance and scale
required to meet client expectations
May require unique hardware infrastructure
May require batch-oriented usage model
Network Attached
Storage
Attach to hosted VMs or over VPN
medium latency
medium I/Ops
NAS/FIle access
large capacity
For dedicated solutions multi-tenancy at the NAS storage device may not
be required
For shared solutions fine grained multi-tenancy is a key requirement
Fixed Content
Object Storage
Med - high latency
Med - low I/Ops
Local/WAN/Internet access
very low cost
large capacity
Requires fine grained multi-tenancy
REST API assumed as the carrier
Storage as seen by the virtual machine guest:
Block storage: A virtual block disk provisioned to the guest VM
NAS storage: A network mountable file system to the guest VM
Each storage class could have
one or more tiers of storage
behind it.
33

34
IBM Redpapers: Building Cloud Enabled Data Center / Service Provider
http://www.redbooks.ibm.com/abstracts/redp4912.html
http://www.redbooks.ibm.com/abstracts/redp4893.html http://www.redbooks.ibm.com/abstracts/redp4873.html

3535
IBM Cloud Storage
components, tools,
offerings
Building 21st

36
Compute Cloud Storage Cloud Backup Cloud Archive Cloud
IBM SmartCloud Storage
Build It
Run It
Consume It
• Flex System™
V7000 Storage
Node
• SmartCloud Virtual
Storage Center
• Tivoli Storage
Manager for Virtual
Environments
• Storage and Data
Services for Cloud
• SmartCloud
Managed / Hosted
• SmartCloud
Enterprise -
persistent storage
• SmartCloud
Storage Access
• Storwize V7000
Unified and
SONAS with IBM
Active Cloud
EngineTM
Services for Cloud
• SmartCloud
Managed / Hosted
• SmartCloud
Enterprise - object
storage
• Tivoli Storage
Manager Suite for
Unified Recovery
with Front-safe
portal
Services for Cloud
• SmartCloud
Managed Backup
• SmartCloud
Enterprise - object
storage
• Tivoli Storage
Manager Suite for
Unified Recovery
Archive with Front-
safe portal
Services for Cloud
• SmartCloud
Content
Management
• SmartCloud
Enterprise - object
storage
Comprehensive portfolio
Work together with IBM or IBM
Business Partners to efficiently
build your Storage Cloud
See appendix in this
presentation + other sessions
for IBM SmartCloud products

37
Optimize
Cloud Ready
 Integrated virtualization
management with IT
service delivery
processes
 Elastic scaling
 Pay for use
 Self-service
provisioning
 Simplified deployment
with virtual appliances
Consolidate
and Virtualize
 Virtualization must become
strategic across all platforms –
servers and storage
 Monitor the virtualized
environment
 Discovery, dependency and
change tracking
Automate and
Manage
 Automated provisioning / de-
provisioning
 Pool standardized virtualized
building blocks
 Capture and catalog virtual
images used in the data center
 Management of the virtualized
environment
App
OS
Image
App
OS
Image
App
OS
Image
App
OS
Image
Image Library
STANDARDIZATION
LIFE CYCLE MANAGEMENT
SECURITY
Sequence of Enterprise Cloud Adoption

38
38
Learning Points
 Cloud is a significant paradigm shift in:
– Organizational lines
– Processes
– Workflows
– Required skill sets
 The Cloud-enabled data center
– Is a journey along a maturity model
– Is composed of modified workflows and reproduceable best practices patterns
 Architecting a 21st
– Understand the ideal planning cycle, so that you can do a pragmatic planning exercise
– Implement storage components as part of staged Cloud macropatterns and micropatterns
– Take advantage of proven cloud storage taxonomy and storage classes
– Understand / identify whether you are in Traditional Transactional IT, or Design for Fail
 Summary
– Apply IBM SmartCloud expertise, workflows, patterns, to IBM Storage Cloud-enable hardware and
software products
– Please see the many other excellent Technical Edge 2013 sessions in the Cloud track
Source: If applicable, describe source origin
This….
is the Big
Picture!

39

40
Trademarks and disclaimers
© IBM Corporation 2011. All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT
Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. Intel, Intel logo, Intel
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the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office
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Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an
endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and
vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions
on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery
schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current
investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience
will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM
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Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the
World Wide Web at http://www.ibm.com/legal/copytrade.shtml.
ZSP03490-USEN-00

41
Appendix

42
Capability Req’s Platform Assets
Tier 0 Highest Performance
Servers, Storage with integrated
SSDs
IBM Direct Attach SSDs
IBM FlashSystems
Tier 1 Transactional Storage
low latency, high I/Ops
block access
low capacity
Virtualized Block SAN Storage:
XIV, DS8000, V7000, SVC, TPC
Tier 2 Persistent Storage
medium latency, I/Ops
VDisks to Virtual machines
SAN: V7000, XIV
NAS File Storage: SONAS, V7K
Unified, TPC, Smart Cloud Storage
Access
Tier 3
Network Attached
Storage
medium latency, I/Ops
NAS/FIle access
large capacity
NAS File Storage: SONAS, V7K
Unified, TPC, Smart Cloud Storage
Access
Tier 4
Fixed Content/ Archive
Storage
high latency, low I/Ops
NAS/API access, very low cost
large capacity
SAN or NAS storage as appropriate
IBM FileNet Enterprise Content Mgmt
Object store protocol (future) ,
Example of cloud storage tiers using IBM Storage, with file in blue

43
SmartCloud Virtual Storage Center
• Bundled, lower total price offering of SAN block
storage and software for cloud computing
• Easy to buy and deploy
• Pay-as-you-go pricing
IBM cloud-enabled SAN block storage
SAN
Tivoli Flashcopy
Manager
SAN Volume Controller
Virtualization
Metro/Global Mirror
Flashcopy
Tivoli Storage Productivity
Center
Data, Disk, Fabric, Replication,
Storage Analytics
Incredible
Ease of Use
Expanded
Flexibility
Automated Data
Protection
43

44
Software: IBM SmartCloud Storage Access self-service portal
 Self-service
– Capacity provisioning, monitoring, reporting
 Web-based access
– Simple GUI via Internet
 Capacity elasticity
– Automated or policy-driven
 Monitoring and reporting capability
– End-user and administrator
 Service Class
– Gold, Silver, Bronze
 Secure
– Access controls
 Approval
– Complete approval control process
 Supports file storage today
– IBM V7000 Unified and SONAS
Enables private cloud storage serviceEnables private cloud storage service

45
Software: SmartCloud Storage Access Statement of Direction
 Self-service provisioning support for SVC, Storwize
V7000, and XIV block storage
– Supports IT staff, application owners, developers and
specialized users in provisioning block storage
– Streamlines provisioning by eliminating need to
coordinate with other teams
 Storage usage metrics export function
– Enables chargeback capability to using departments
– Supports IBM SmartCloud Cost Management and other
third party accounting and billing tools
 Independent Software Vendor integration through a
storage cloud (REST) API
– Integration points available to support industry specific
applications
IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM's sole discretion. Information regarding
potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information
mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. Information about
potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our
products remains at our sole discretion.
SVC
V7000
IBM Confidential until announcement
XIV

46
Software: IBM SmartCloud Cost Management
An integral part of an organization’s
IT Management Accounting and Reporting systems
(Shared resources, Reporting/Invoicing, Product Profitability,
ERP Integration, Cost Allocations, Activity Based Costing,
Resource & Cost Trending, etc.)
Used across multiple platforms
(Including Mainframe, Unix, Linux, Windows, Cloud, etc.)
Supporting multiple sub-systems
(DB2, Oracle, SQL Server, CICS, Virtualization, Web,
E-Mail, Networks, Storage, Print Servers, Energy, etc.)
Internet enabled
(Web-Based Reporting & Drill-Down and multiple outputs)
46

47
Software: IBM SmartCloud Orchestrator automates the cloud
enabled data center
47

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