1. The Digital and Art
Riley Dengler, Marcus Johnston & Laura Vavoules

2. Digital Art
 Digital art is a general term for a
range of artistic works that use
digital technology as an essential
partinthe creative process
 The impact of digital technology has
transformed activities such as
architectural
design, photography,andnew forms
such as digital installation art have
become recognized artistic practices

3. Digital Design
 Architecture started with hand drawings and sketches as the medium for
design
 As technology progressed and programs were created to assist in the design
process firms leaned towards digital design
 Realistic renderings of the design could be presented with realistic materials

4. Rhinoceros
 Founded in 1980
 Developed by Robert McNeel& Associates
 This program is a stand-alone, commercial
Nurbs-Based3-D modeling software, for
product design all the way to graphic design
 Nurbs curve is defined by four things:
degree, control points, knots, and an
evaluation rule
 https://www.youtube.com/watch?v=yXJA3
UK9Wgw

5. Revit
 The first version of Revit (1.0) was
released on April 5, 2000 in
Cambridge
 It allows users to design a building
and its components in 3D, annotate
the model with 2D drafting elements
and access building information
from the building models database.

6. AutoCad
 Was created in 1982
 It was a software application for
computer-aided design (CAD) and
drafting
 The software supports both 2D and
3D formats

7. Adobe Illustrator
 Adobe Illustrator was in founded in
1982 by John Warnock and Charles
Geschke
 It is a vector graphics editor
developed and marketed by Adobe
Systems.

8. SketchUp
 This was co-founded in 1999 by Brad
Schell and Joe Esch
 The program is a 3D modeling
program for a broad range of
applications such as
architectural, civil, mechanical, film
as well as video game design

9. Digital Design vs. Hand Design
Digital Design Hand Design
 More realistic renderings  The process of design takes less time
 Sets of tools for each program to follow  Allows the Architect to think about program of
Design (Programmatic Schemes)
 Floor plans can be produced in quantities
 There are few methods used for fixing a mistake
 If you make a mistake it is easy to go back and fix it on your drawing
 Design can be cataloged on the internet and shared as a  You only have as many copies as you can draw
learning process
 Basic principles of design are harder to learn through digital  The medium for creating any piece of design is up
programs to you
 Measurements are accurate when working with a large
scale

10. Questions
 Has Digital Design allowed designers to be more creative?
 Or do you think it has taken away from the creative experience between pen
and hand?
 Do you think having new versions of these programs come out and having to
relearn them is good or bad?

11. Photography
 Photography is the art of creating durable images by recording light
 A photograph is an image written with light that tells a story and the process
of developing gives meaning to every individual photograph
 To develop your own photograph, you would need a darkroom, materials
and specific chemicals and it adds up to be costly but the experience is
amazingly rewarding with the final product

12. Light Field Photography
 Digital methods of image capture and display processing have enabled this
new technology
 Light Field Photography allows for focusing at various depths of field to be
selected AFTER the photo has been taken
 Light-field cameras have become affordable and will soon come with a
downloadable software update to capture every sharp focus in the
photo, regardless of the distance from the lens
 This is impossible with a conventional camera and a great invention but it is a new
advancement from an old idea

13. Film Photography VS. Digital Photography
Film Photography Digital Photography
 Lower initial cost  Higher initial cost
 Better at capturing detail in black and white  Can easily lose detail in black and white
 More forgiving of minor focusing issues and  10 Megapixels is high enough resolution for very large prints
exposure problems
 Camera’s are generally lighter
 Film is in high resolution
 Memory cards are small
 Camera’s are generally heavier
 One memory card can store more images than a dozen rolls
of film
 Film can take up a lot of space and is a continuing
cost  Images can be viewed immediately and edited as you please
 Film must be developed before viewing

14. The History of Photoshop
 Adobe Photoshop is a graphics editing
program developed and published by Adobe
Systems
 In 1987, Thomas Knoll began writing a
program on his Macintosh Plus to display
grayscale images on a monochrome display.
The program was renamed from Display to
Photoshop
 Knoll gave a demonstration of the program
to engineers at Apple and the art director at
Adobe. Adobe decided to purchase the
license to distribute in September 1988
 Photoshop 1.0 was released in 1990 for
Macintosh exclusively

15. The benefits of Photoshop
 Photoshop contains a sidebar with a variety of tools with multiple image-
editing functions that appear to the left on the screen and these tools
consists of: cropping and slicing, drawing, painting, measuring &
navigating, selection, typing and retouching
 Photoshop has been a useful tool for graphic designers to create artwork
conveniently and aesthetically
 Photoshop has become increasingly more user-friendly, so more people are
now able to label themselves as artists and can create “works of art”

16. The disadvantages of Photoshop
 Photoshop has become more important to taking a picture than the physical
action of taking the picture itself. It is engrained in our minds that however
the picture comes out, we can edit it to how we like.
 The amount of editing that goes into pictures that is available to us today
because of these specific programs has taken away from actual photography
and it does give the same value as original photography
 Is Photoshop creating less artistic people because of our heavy reliance on
editing programs?

17. Instagram
 Instagram is a free photo sharing app that allows
users to take a photo, apply a digital filter and
share it on various social networking services
 Kevin Systrom and Mike Krieger began the
development of Instagram in San Francisco and
the app was released in 2010
 Instagram provides for professionally done photos
in only seconds thanks to technology and
digitization
 Instagram photos are not just for sharing online
but now you can turn your photos into iPhone
cases or print it on a canvas for your wall
 http://www.collegehumor.com/video/6853117/lo
ok-at-this-instagram-nickelback-parody

18. Is Instagramdevaluing real photography?
 Instagram and softwares such as Photoshop produce the same effects of
faux-filters and spoil the pictures by getting in the way of the image and it’s
story.
 Digital photography technology has advanced so drastically but we want to
take a retrograde step and return to quality prints of the 2megapixel
cameras
 There is no technical skill or time sacrificed anymore in the process of
photography, you can now create amazing images with a click of your finger.

19. Do you believe that programs and apps that are
used to edit pictures are taking value away real
photography?
Is digital all tech and no talent?

20. Installation Art
 Installation Art: An artistic genre of
three-dimensional works that are
often site-specific and designed to
transform the perception of a space.
 Goal: Create a temporary, all-
encompassing, sensory experience
 Cloud Gate – Chicago, Ill

21. About Art Installations
 Installation art sits right on that curious border between architecture, art and interior
design – part physical experiment, part personal expression and part designed space.
 Incorporate but not limited to:
 Digital Projectors for video or imagery
 Music
 Sculpture
 Live Performance
 Computer generated algorithms that are interactive with environment
 Generally temporary and indoors
 Overall: an amalgamation and/or combination of multiple art forms for the creation of a
sensory experience.

22. Digital Technology and Art Installation
 Images/Video – Edited in programs like Photoshop and Final Cut, digitally
projected onto surrounding walls or sculpture. OR can be written computer
based algorithms that are projected and interact with the environment
 Music- can be specifically composed for the space, a live performance, or
interactive / reactive from the surrounding environment
 When Indoors – Usually in a modern and formal museum setting
 Can include sculptures made out of light boards, TV’s, etc.

23. Interactive Example: Nervous Structure
Field (2012)

24. Questions
 After watching the video – do you believe that being there would be better?
Why or why not?
 Has anyone been to other types of art installations? How was the
experience?

25. Sources
 https://vimeo.com/35508462
 http://visual.ly/brief-history-instagram
 En.wikipedia.org/wiki/Rhinoceros
 https://www.youtube.com/watch?v=yXJA3UK9Wgw
 http://en.wikipedia.org/wiki/Installation_art