What is Experience Design and How Can it Benefit Your Brand
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What is Experience Design for the GPJ Event Marketer Student Experience Design Challenge
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What is Experience Design and How Can it Benefit Your Brand
- 3. Experience Design is the WHAT IS discipline of creating devotion to a brand EXPERIENCE through authentically DESIGN? designed interactions that trigger an emotional connection between brand and the individual.
- 4. When done right, WHAT Experience Design creates long term brand EXPERIENCE affinity at a much deeper DESIGN and more meaningful DELIVERS? level than any other marketing approach.
- 6. brand over markete rs 79% of cmo’s feel unprepared to 75% of cmo’s plan to increase manage the impact of key the use of technology via: are speaking to their changes in the market place customers in a social completely different way... IBM CMO STUDY 2012 passiv mobile e: apps tv+print umer cons m ove th e active: content physical engagement management the rules of game have changed customer analytics top 5 areas of unpreparedness data social growth of channel and shifting consumer financial constraints crm explosion media devise choices demographics
- 8. GPJ’S FOUR FILTERS OF EXPERIENCE DESIGN
- 10. ATTENDEE JOURNEY PRE-EVENT ONSITE POST-EVENT - CAPTURE ATTENTION - ENCOURAGE PARTICIPATION - CONTINUE THE CONVERSATION - CREATE BUZZ AND EXCITEMENT - ENTERTAIN AND INFORM - MOTIVATE ACTION - DRIVE ATTENDANCE - MAKE AN EMOTIONAL CONNECTION - SPREAD THE WORD - PROMOTE SHARING - ELICIT SHARING - EVANGELIZE THE BRAND
- 11. Contact: Patrick Gorman, Red 7 Media pgorman@red7media.com. 203-899-8446
Notes de l'éditeur
- Our four filters of experience marketing: Start to finish, every engagement is designed to move an audience through these four filters.