Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area, NC United States
Profession
Digital Marketing Leader - Building Agile Marketing Strategies, Teams & Content
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.centerline.net
À propos
When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living.
I believe marketing strategies must continually evolve to keep pace with the needs of brands’ audiences. So throughout my career, one of the biggest responsibilities has been to stay highly knowledgable about what content and experiences are most effective “now,” and what will be even more effective in the future. At Centerline, I helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly...
Mots-clés
content marketing
b2b marketing
marketing
marketing examples
personas
content strategy
roi
market research
starbucks
ikea
everlane
marriott
digital marketing
moments
b2c marketing
content
b2b
instagram
influencers
Tout plus
Présentations
(1)J’aime
(45)The Digital Marketer's Framework
Rand Fishkin
•
il y a 6 ans
Content Strategy for Everything
Kristina Halvorson
•
il y a 8 ans
Everything Is Marketing, Everyone Must Be Agile
Scott Brinker
•
il y a 11 ans
What is UX?
David Carr
•
il y a 11 ans
The Power of Content Marketing - Chris Moody at Internet Summit
Chris Moody
•
il y a 9 ans
Build. Better. Content!
Jonathon Colman
•
il y a 9 ans
Orchestrating Content
Sara Wachter-Boettcher
•
il y a 9 ans
The Role of PR in Content Development and Activation
Luca Penati
•
il y a 13 ans
Social Media Engagement is Not a Strategy
Mark Schaefer
•
il y a 9 ans
Buyersphere 2013
Hamlet B2B
•
il y a 10 ans
Why Content Marketing Fails
Rand Fishkin
•
il y a 9 ans
John Lane - Centerline Digital - DMFB Conference 2014 - How To Walk On The Sea Of Content
Centerline Digital
•
il y a 9 ans
Scaling Quality v1.3
Michael King
•
il y a 10 ans
The Brand Gap
coolstuff
•
il y a 17 ans
Finding Your Web Content Balance
Lisa Maria Martin
•
il y a 10 ans
Building Your Agency's Content Strategy Practice
Jeff Eaton
•
il y a 10 ans
Digital Strategy 101
Bud Caddell
•
il y a 10 ans
The Anatomy of Great Content (and the fire that refines it)
Elan Morgan
•
il y a 10 ans
Solving Your Content Crises: Compendium #MBO13 Presentation
Clayton Stobbs
•
il y a 10 ans
The Content Matrix: Quantitative and Qualitative Metrics for Better Decision Making
Sarah Beckley
•
il y a 11 ans
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Jon Barlow
•
il y a 10 ans
UX Workshop Activity: Missions, Methods and Mindframes. Centerline Digital.
Centerline Digital
•
il y a 10 ans
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay Baer)
Chris Moody
•
il y a 10 ans
Content Strategy for Slow Experiences MIMA Summit 2013
Margot Bloomstein
•
il y a 10 ans
Content Marketing Art of War - Second Edition - John Lane - Centerline
Centerline Digital
•
il y a 10 ans
Content Planning Guide - Centerline Digital - Content Marketing - 100713
Centerline Digital
•
il y a 10 ans
IBM MobileFirst Datagrams Case Study - Centerline Digital
Centerline Digital
•
il y a 10 ans
How to Build A Sustainable Content Marketing Strategy
G3 Communications
•
il y a 11 ans
John Lane - Centerline - Content Marketing Art Of War - 04.13
Centerline Digital
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area, NC United States
Profession
Digital Marketing Leader - Building Agile Marketing Strategies, Teams & Content
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.centerline.net
À propos
When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living.
I believe marketing strategies must continually evolve to keep pace with the needs of brands’ audiences. So throughout my career, one of the biggest responsibilities has been to stay highly knowledgable about what content and experiences are most effective “now,” and what will be even more effective in the future. At Centerline, I helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly...
Mots-clés
content marketing
b2b marketing
marketing
marketing examples
personas
content strategy
roi
market research
starbucks
ikea
everlane
marriott
digital marketing
moments
b2c marketing
content
b2b
instagram
influencers
Tout plus