How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?

1. What is it? Examples? Location-Based Services Value Thinking to the future

2. Vision Science Cognitive Neuroscience PhD: Math in Brain Linguistics PhD Cognitive Science Post Doc at UCLAduring Dot.Com boom John Whalen Professor in Psychology Director, User Experience& Design @ e.magination Usability/ Accessibility User Experience OnlineStrategy InformationArchitecture

3. Baltimore’sLargest DOJ VisualDesign FDA InteractionDesign ContentCreation USDA Since 1992 Usability/ Accessibility InformationArchitecture SampleClients CareFirst About AARP e.magination Ad.com Design Comcast Discovery Delivery Development OnlineStrategy Web Sites User Research Support CMS .NET Custom Apps Intranets MicrosoftSharePoint CustomApps Stakeholder Research CommerceServer eCommerce SystemIntegration Competition Online Facebook iPhone

4. Andrea Resmini http://www.slideshare.net/resmini/pervasive-ia-ia-summit Special Thanks To Karyn Cooks, Flair Media Jumping in to Foursquare Reviewing Location-Based Games for Business http://bit.ly/a9PEpF

5. Remember Travel, Circa 1999?

12. Remember Travel, Circa 2010?

15. “ A product in a tv commercial captures my attention, I check the web site for more information, locate the nearest or most convenient store, ask my social networks for comments, visit the shop, go back to the web site for assistance or updates. Simple tasks become part of one single, broad process, but they are rarely conceived, designed, and executed as such. Most of the pieces of the puzzle are not designed to fit. ” Andrea Resmini

19. Current networks Overview

34. Envisioning the future Think about location-based services…what do you foresee?

41. Think about augmented reality and: Bar Code scanning Way finding Advertising nearby Competitive pricing

42. Location Based Services slideshare.net/emagination Thank You John Whalen e.magination emagination.com john.whalen@emagination.com @emagination @johnwhalen 240-281-0764