This document provides an overview of using Facebook for job seekers. It discusses how to sign up for Facebook, customize a profile, find friends, network appropriately through sharing content and engaging with others, and use security and advertising settings. The document is a presentation that was given to help job seekers utilize Facebook in their professional networking.

1. Social Networking 1
Facebook 101
Job Seeker Edition
Presented by:
Jo Guerra
SocialJo1@gmail.com
303.632.2928

2. Social Networking 2
Preview
 Social networking
 Facebook statistic
 Why Facebook?
 Sign up
 Home page
 Find friends
 Profile
 The right way to
network
 Find expert content
 Facebook etiquette
 Security settings
 Fan page
 Ads
 References &
resources

3. Social Networking 3
What is a Social Network?
 A social network service focuses on building online
communities of people who share interests and/or activities, or
who are interested in exploring the interests and activities of
others. Most social network services are web based and provide
a variety of ways for users to interact, such as e-mail and instant
messaging services.
 Social networking has encouraged new ways to communicate
and share information.
 The main types of social networking services are those which
contain category divisions (such as former school-year or
classmates), means to connect with friends (usually with self-
description pages) and recommendation system linked to trust.

4. Social Networking 4
Social Networks are for…
 Networking
 Business
 Dating
 Friends
 Music
 Classmates
 Sharing
 Finding jobs
 & much more

5. Social Networking 5
Age &
Gender

6. Social Networking 6
Why?
 Build your personal brand
 Use a professional headshot
 Include your elevator pitch
 Include LinkedIn profile, resume website, blog other networks
 Advertising is cheap, cheap, cheap*
 Access to the social world & it’s inherent value – potential
employer does research on you and sees positive posts about
you (your brand), this could be a deciding factor as to why you
are selected for a job over other candidates
 Connections – you never know who you are going to run into that
might help you or works for target companies
 Companies know you can expand their brand if you are familiar
with social networks
 Search value

7. Social Networking 7
Register
 www.Facebook.com – takes you to site
 After you have registered, next time you will
login with your user name and password
 Let Facebook know if you are in college, at a
company or none of the above
 Add your email
 Add your birthday
 Security check (letters you have to type in to
make sure you are a human)

8. Social Networking 8
Facebook Sign Up Page

9. Social Networking 9
Facebook Home Page
Home
Your Wall:
Toggle
between Live
Feed &
News Feed
Requests: friend requests,
group invitations, event
invitations, other requests
Scroll down to see events.
Profile Friends Inbox
Settings

10. Social Networking 10
Find Your Friends
 Invite friends
 Friend finder
 Classmates
search
 Co-worker
search:
http://www.face
book.com/srch.
php?
coworker&ref=
search
 Name search

11. Social Networking 11
From Home>Profile >Info OR
Home >Profile>Edit my profile
This is where you will add all your profile information that you want to share. Just click on
each of the small “pencils”. When you scroll along each part, like “Basic Information” or
“Personal Information” a pencil will appear to the right of each category. Click on it to add
your information. Personalize yourself, but think job seeker!
Pencils
When you scroll
here, a pencil will
appear

12. Social Networking 12
The Right Way To Network –
It’s Never About You!
 Similar to a cocktail party
 If you say, I’m a super star
marketing person with a
great service…
 Who cares? Nobody cares
about you or your product,
except you
 Give people a reason to
connect with/follow/friend
you
 Don’t be the jerk at the
party:
http://denver.jobing.com/blog_
post.asp?post=22215

13. Social Networking 13
Look Like an Expert in Your Field
 Look up www.Google.com/alerts to find content you
can share: expert information, articles, videos, etc.,
and expand your brand
 Use tinyurl.com or bit.ly to shorten
 Look at Alltop.com for trending topics or Mashable
 Subscribe to newsletters & blogs via email or RSS
feed – Google reader or others
 Post in: “What’s on your mind?”
 Post tips – show your expertise, use original content as well
 Share links to articles in your field

14. Social Networking 14
Facebook Etiquette
 Engage others by commenting on their links or posts in
groups
 Share their information and thank them for posting things
(you’re supposed to thank them)
 Share your info on your job search, what you are
interviewing for, how your interviews are going, etc.
 Post your resume or LinkedIn profile link occasionally
 Share job listings
 Share what you are up to, attending, etc. Meetups:
attending CCC, etc.
 You can share personal info, keep it professional always
 Thank people that accept your friend invitation; thank
people that friend you after you accept their invitation
 Share inspirational quotes

15. Social Networking 15
Security Settings

16. Social Networking 16
Create a Fan Page

17. Social Networking 17
Facebook Ads
 Cheap, cheap, cheap
 Can target to geographical area
 Use pay per click not impression
 It will walk you through to add picture, copy, link, etc.
 At bottom of any Facebook page click on advertising

18. Social Networking 18
Review/Questions
 Social networking
 Facebook statistics
 Why Facebook?
 Sign up
 Home page
 Find friends
 Profile
 The right way to
network
 Find expert content
 Facebook etiquette
 Security settings
 Fan page
 Ads
 References &
resources

19. Social Networking 19
Reference:
Help on Facebook - Do Not Have to be Logged In
HELP

20. Social Networking 20
Reference: Help>Click on Getting Started
Find Your Friends, Set Up Profile, Explore Facebook

21. Social Networking 21
Reference:
Invite Friends – Use A Personal Message
 Add emails
one by one
(comma
between)
and add a
personal
message
 Upload
your
contact list
from
Gmail,
Yahoo, etc.
Hi (Name),
Would love to connect with you on Facebook. I’ve met you at…. Please
add me as a friend if you’d like.
Thank you,
Jo

22. Social Networking 22
Reference:
Mass Invite Friends
 Cannot personalize or add a message
 Can also add Outlook contacts if not “Administrator

23. Social Networking 23
Reference:
Find Your Friends - Still on Help
 Friend finder
 Classmates search
 Co-worker search: http://www.facebook.com/srch.php?coworker&ref=search
 Name search

24. Social Networking 24
Reference:
Set Up Profile Help – Express Yourself
Now that you’ve created your
account, it’s time to set up
your profile. Your profile
allows you to share your
interests, activities, and
anything else you want to
include with people you
connect to on Facebook.
To edit your profile at any
time, click on the “Edit
Information” link at the upper
right corner of your Basic Info
or click on the “Edit” icons on
the upper right corner of each
of your profile fields.
Filling out your Education and
Work Info is especially helpful
since it enables your former
(and current) classmates and
coworkers to find you via
search.
Lastly, upload your profile pic.

25. Social Networking 25
Reference:
Explore Facebook - FYI
 Connect with your
friends
 Get the news
 Start sharing
 Upload photos
 Find groups
(share common
interests)
 Find new friends

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Resources
 Facebook in five minutes:
http://www.youtube.com/user/KyleGriffithLive
#p/u/9/ZB188pEmTyk
 Social Media Revolution:
http://www.yourmarketinggal.com/2009/08/is-
social-media-a-fad--or-a-revolution-you-
decide.html

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Inspirational Quotes
 Anyone who has never made a mistake has
never tried anything new. - Albert Einstein
 "Imagination is more important than Intelligence"
- Albert Einstein
 "Life`s challenges are not supposed to paralyze
you. They are supposed to help you discover
who you are." -Bernice Johnson-Reagon
 Every day is a gift~ Open it!

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Thank you!
At your service,
Jo Guerra
Speaker • Trainer • Social Media Strategist
Your Marketing Gal
PO Box 440952
Aurora, CO 80044
303.632.2928
SocialJo1@gmail.com
Website & Blog:www.YourMarketingGal.com
LinkedIn: http://www.linkedin.com/in/joguerra
Facebook: http://tinyurl.com/JoGuerra
Twitter:http://twitter.com/joguerra
Meetup: www.meetup.com/Denver-Entrepreneurs