Mutts & Mittens

Mutts and Mittens
We are pet lovers too!

Master Brand Identity Guidelines

One : Introduction to Mutts and Mittens

Master Brandmark Navy blue is hardly considered a fanciful
colour, and therefore specially chosen and
Brand Rationale - Mutts and Mittens used extensively in the logo to re ect the
brand values of sincerity, honesty, credibil-
ity, reliability and professionalism.

Though dark in colour, the blue is still
relatively bright so as to appeal to
children, which is one of Mutts and
Mittens’ main target audience.

The logo is designed on the basis of the
company’s corporate philosophy and
brand values. The cat and the dog are
drawn in a way that they both touch each

Mutts and Mittens
other, suggesting closeness and love.

The logo is designed with simplicity in
We are pet lovers too! mind. The entire logo is constructed with
a single line and colour. It portrays trust-
worthiness professionalism, hence giving
customers a sense of assurance that they
will be treated with excellent service with
every visit to Mutts and Mittens.

Master Brandmark
Mutts and Mittens Colour Palette

Main Corporate Colours

Pantone 7455 C

Supporting Colours - Applications

Pantone 143 C Pantone 297 C Pantone 157 C Pantone 1805 C

Master Brandmark
Primary Version

Mutts and Mittens

Pantone 7455 C

Master Brandmark
Primary Version - Reverse

Mutts and Mittens

Pantone 7455 C

Master Brandmark
Primary Version - Greyscale

Mutts and Mittens

Pantone Cool Gray 9 C

Master Brandmark
Primary Version - Greyscale Reverse

Mutts and Mittens

Pantone Cool Gray 4 C Pantone Black

Master Brandmark
Primary Version - Minimum Height

39 mm

Mutts and Mittens

The minimum height of this logo is
39mm / 1.56in

Master Brandmark
Inappropriate Usage

Mutts and Mittens Mutts and Mittens
We are pet lovers too! We are pet lovers too!

Do not distort, stretch or skew the Mutts and Mittens logo Do not place the logo on a busy background.
in any way.

dlovMi!tte ns
u tts an ers too Mutts and Mittens
M We are p
et

Do not tilt the Mutts and Mittens logo. Do not alter the colours of the Mutts and Mittens logo.

Master Brandmark
Inappropriate Usage

Mutts and Mittens

Do not place the Mutts and Mittens logo on a gradient Do not print the Mutts and Mittens logo with a drop
background.

We are pet lovers too! We are pet lovers too!

Do not place the logo inside a shape smaller than the Do not corrupt the shape of the Mutts and Mittens logo in
minimum protected space. any way.

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Master Brandmark
Primary Version - Clearspace Zone

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Mutts and Mittens
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Stationery
Namecard

Lorem ipsum dolor sit amet, consectetur
Mutts and Mittens adipiscing elit. Sed aliquam varius eros. Phasel-
lus quis turpis. Donec nulla risus, bibendum
A my Koh nec, fermentum a, cursus sed, erat. Mauris
Accounts Executive accumsan, libero vel blandit dapibus, elit tellus
Mutts and Mittens
elementum nisi, nec tempor ante lorem in
Arena Building 469 Bukit Timah Road Singapore 259756 ante. Sed velit nisl, volutpat a, ultricies et,
t +65 6822 0100 m +65 9575 4420
accumsan vulputate, pede. Nam est tellus,
f +65 6836 3486 e amyk@muttsnmittens.sg tincidunt et, mollis sed, aliquet eu, orci. Viva-
www.muttsnmittens.sg
mus a nisi. Fusce elit est, iaculis tincidunt,
elementum at, ornare vitae, ante. Aliquam
pulvinar mollis nunc. Proin at mi sit amet
lorem vulputate venenatis. Donec lacus.
Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus.
Donec facilisis. Aliquam in arcu. Nunc eget
sapien facilisis justo sollicitudin aliquet.
Aliquam tortor erat, molestie vel, porta vitae,
accumsan sed, augue. Curabitur at est. Pellen-
tesque hendrerit. Aliquam erat volutpat. Fusce
porta tempor libero.

Pet advice | Obedience training | Grooming service | Veterinarian service

Stationery
Letterhead

adipiscing elit. Sed aliquam varius eros. Phasel-
Mutts and Mittens
nec, fermentum a, cursus sed, erat. Mauris
accumsan, libero vel blandit dapibus, elit tellus
25 November 2008

Ms Alexial Teo
ante. Sed velit nisl, volutpat a, ultricies et,
General Manager
Arasia Pte Ltd accumsan vulputate, pede. Nam est tellus,
97 Princep Avenue
#23-694 Wallace Building
Singapore 354153
tincidunt et, mollis sed, aliquet eu, orci. Viva-
Dear Ms Teo,
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad
propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarum
voluntatum atque appetitionum sunt non causae naturales at antecedentes; nam nihil
esset in nostra potestate si res ita se haberet consequat.
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia
propensiores sunt propter causas naturales et antece dentes, idciro etiam reshu nostraru
quide aut. Haec disserens qua de re agatur et in quo causa consistat non videt. Non
si alii adt alia propensiores sunt propter causas naturales et rte antecedentes, idciro
etiamt non nostrarum. potestate si ita se haberet. Nunc vero fatemur, acut noi consistat
hebetesne, vale imbecilline quamque rem res.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad
propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarum
voluntatum atque appetitionum sunt non causae. Donec facilisis. Aliquam in arcu. Nunc eget
Yours Sincerely,
Amy Koh
Senior Manager accumsan sed, augue. Curabitur at est. Pellen-

Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg

Stationery
Envelope

Mutts and Mittens adipiscing elit. Sed aliquam varius eros. Phasel-


Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg porta tempor libero.

Application
Carrier Bags

Mutts and Mittens
Fedale Complex Obedience training
Merinda Square Pet advice elementum nisi, nec tempor ante lorem in
Eastview Point Grooming service
Tinvale Mall Veterinarian service

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Application
Staff Tee

Ja
cin
th a I’M A ante. Sed velit nisl, volutpat a, ultricies et,
PET LOVER! accumsan vulputate, pede. Nam est tellus,
Mutts and Mittens Aliquam tempus erat et magna.


Application
Apron

Jacintha accumsan vulputate, pede. Nam est tellus,

I’M A Nunc quis justo quis lacus suscipit tempus.
PET LOVER! Donec facilisis. Aliquam in arcu. Nunc eget

Application
Vehicle

Mutts and Mittens
Tel: +65 68220154
Fax: +65 68366486
Mutts and Mittens
www.muttsnmittens.sg Aliquam tortor erat, molestie vel, porta vitae,

Application
Membership Card

i

p ts lus quis turpis. Donec nulla risus, bibendum

love
Alexandra Marie Tan mus a nisi. Fusce elit est, iaculis tincidunt,
Terms & Conditions
• 10% discount on all Mutts and Mittens items.
• Not valid for items on offer or items designated by the company.
• Valid only at Mutts and Mittens shops in Singapore. Donec facilisis. Aliquam in arcu. Nunc eget
• Cards must be presented prior to any purchase made.
• Cards are non-transferable. sapien facilisis justo sollicitudin aliquet.
• The discount privilege and conditions may be amended or withdrawn at the
sole discretion of the company.
• If found, please return to:
Mutts and Mittens
Arena Building 469 Bukit Timah Road Singapore 259756

Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg

Application
Direct Mailer

IT’S OUR B nec, fermentum a, cursus sed, erat. Mauris
IR T HDAY! accumsan, libero vel blandit dapibus, elit tellus
Bring ante. Sed velit nisl, volutpat a, ultricies et,
me to
...
Blk 351 Ubi Rd 244
#25-206
Singapore 013351

Things to do accumsan sed, augue. Curabitur at est. Pellen-
Mutts and Mittens porta tempor libero.
to enjoy 20% discount
off for all items!

Mutts and Mittens

Application
Pictograms

Veterinarian Service Pet Grooming Accessories

Dog & Cat Food Toys & Paraphernanalia

Typography
Main Corporate Fonts
For headings and subheads

Albertino

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () ” ” , .

Typography
Secondary Fonts
Body Copy and Administrative Applications

Myriad Roman

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Bold

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Typography
Secondary Fonts
Body Copy and Administrative Applications

Myriad Italic

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Bold Italic

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Mutts & Mittens

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