+ SoLoMo- tion
Dimaano, Jose
Lorenzo

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What is SoLoMo?
 short for social-local-mobile
 refers to a more mobile-friendly version of the addition of local
entries to search engine results
 emerged as the result of the growing popularity of smart
phones
 provides more local information to search engine results than
what’s available in a computer

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What is SoLoMo?
 combines the best of all worlds to deliver an experience that’s
as natural to do on a mobile device as it is in real life; bridging
the gap between user and website
 GPS technology integrated into these devices provides more
accurate geo results than the "IP mapping" approach
necessary for home or office computers

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Examples of SoLoMo
 Google took a stab at local ad promotion last year with GoMo,
a mobile app that meant to make business owners’ websites
mobile friendly.
 GoMo helps users create mobile websites for their business,
opening up the door for added revenue, and an important tool
for consumers.
 According to Limelight Networks, Inc, 80% of customers
“abandon a mobile site if they have a bad user experience,”
and GoMo intends to prevent that from occurring.

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Examples of SoLoMo
 Best examples include Foursquare, and Groupon which are
service startups that use social marketing and mobile check-ins
as a way to give business to local merchants
 These programs that tend to tap the potential with electronic
commerce are trying to differentiate itself from the alternatives
by offering potential customers usability, reliability,
and affordability when it comes to using mobile ads to generate
business.

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Effects of SoLoMo to E-Commerce
 Mobile commerce, and its SoLoMo cousin, include features that let
you purchase goods by way of an app that acts as a go-between
from your smartphone to the store, cutting the website completely
out of the picture.
 Interestingly enough, people seem to prefer it this way – with 60%
of mobile users making a purchase through their phone from their
home.
 Considering that 80% of mobile users prefer local-based ads and
75% are more likely to take action after seeing a relevant local ad
 This presents a huge opportunity for retailers to segment their
offers and reach customers with personalized recommendations.

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Effects of SoLoMo to E-Commerce
 The successful market integration of local advertising via
mobile apps and websites will only become more acute as we
move closer towards a smart phone dominant society.
 Local businesses stand to gain incredible revenue stream
increases if they can find a platform that will easily and quickly
enter their business into mobile ads.
 The real advantage to SoLoMo is being able to customize
deals, coupons and offers for individual customers, either
based on their prior shopping history with the store, or by way
of their likes and shares on social networks.

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The SoLoMo trend
 Whether SoLoMo is right for your business or not is up to you
 There’s no denying the ripple effect that it’s having on smart
phone users. By simplifying and shortening the gap between
customer and product, SoLoMo has the potential to completely
change the way we do business online.
 SoLoMo apps promote local products and services. The hassle
of searching for a product/service that a potential customer
needs only to find out its available in another country will be
gone.
 With this trend, it will be easier to access products/services you
need that is nearby you.

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The SoLoMo trend
 Just like the title I provided in the first slide (SoLoMo- tion)
SoLoMo is a rising trend and will have a huge impact on the
way we do business online
 There is a large - and virtually untapped - market in local
search because there are a lot more "mom and pop" operations
out there than firms with a national or international scope.
 While the number of SoLoMo programs is increasing users will
determine which ones will be successful and which ones will be
relegated to the history books of the ever changing internet.

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End of Presentation
t (SALAMAT)
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References
 http://www.techopedia.com/definition/28492/solomo
 https://blog.kissmetrics.com/solomo/
 http://siliconangle.com/blog/2012/06/18/how-to-go-solomo-with-your-
local-mobile-marketing-strategy/
 http://www.businessinsider.com/how-hit-location-based-social-app-
foursquare-works-2010-1?op=1
 http://netforbeginners.about.com/od/guidesfavorites/f/What-Is-
Groupon-How-Does-Groupon-Work.htm