When it comes to top factors that increase search engine rankings title tags are at the top of any competent SEOs list. Title tags are still highly valued by that all search engines when it comes to crawling the page to find the page theme.
2. When it comes to top factors that increase
search engine rankings title tags are at the
top of any competent SEOs list. Title tags are
still highly valued by that all search engines
when it comes to crawling the page to find
the page theme.
3. Title
tags are essentially a page title for your
web page. Each webpage should have unique
page titles and should incorporate the target
keywords for that individual page. Not every
page of your website is going to have the
same content therefore it is important that
each page have an individual title.
4. Page titles are most visible to users in the two following locations:
5. Title Tag Location #1 - Shown as the title of your webpage in the
search engine results pages.
6. Page titles are best when they are short and sweet. The
general consensus among as SEO’s is that there is higher
value to placing your main keyword at the beginning of the
page title. If you’re targeting two key words on a page the
best practice is to do the following:
Primary Key word-Secondary Keyword | Brand name
If your business is a well-known business or brand, it may be
beneficial to present your page titles in the following way:
Brand Name | Primary Key word and Secondary Keyword
7. When writing your title tag it is important to
consider it must be relevant to the content of
the page. Having a page title with the key
word strawberries on a page that has content
about potatoes shows a disconnect to the
search engines as they crawl your page. Your
title tag will therefore bring a no value to
your content.
8. Itis critical that your title tag never be longer
than 65 characters. The reason for this is
that in the search results only 65 characters
are shown before the title is truncated. Some
search engines will read up to 80 characters
in a title tag, though 65 characters is
considered the best practice.
9. As an interesting side note title tags are
becoming increasingly more important as
they are being used as anchor text in social
media links. So when someone posts a link
to your website on their Facebook page,
Facebook takes the title tag and uses that as
the anchor text pointing back to your
website. We’ll talk more about anchor text in
posts regarding link building.
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